Creativity in demand generation: Mat Harper, Palo Alto Networks

12/06/21 • 45 min

Mat is a Senior Manager, EMEA Demand Generation at Palo Alto Networks. Mat has risen through the ranks at Palo Alto Networks in their demand generation hub. He started his journey with them specialising in email marketing and automation and has explored a variety of roles from Marketing Program Manager and Chief of Staff, EMEA Marketing to his current position.
Palo Alto Networks is a multinational cybersecurity company. They are an ambitious and boundary-pushing business, that continually delivers innovation to enable secure digital transformation—even as the pace of change is accelerating.
At a time when their business is growing, and the demand generation hub goes from strength to strength, we chat about the culture of innovation and so much more.
Listen as we discuss:

Creativity in demand generation
How hackers inspire his team
Why cybersecurity is a more creative industry than you might think
The challenges of creativity in a global giant vs. a start-up business

Follow Mat on LinkedIn: https://www.linkedin.com/in/matharper
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Creativity in demand generation
How hackers inspire his team
Why cybersecurity is a more creative industry than you might think
The challenges of creativity in a global giant vs. a start-up business

Follow Mat on LinkedIn: https://www.linkedin.com/in/matharper
Don’t forget to subscribe to our Changemaker podcast for insights experiences and stories to help you supercharge your own creativity.

Send us a message if you enjoyed this episode

Previous Episode

Is tech marketing more creatively brave than ever? (Live panel debate)

In the first of our Changemaker roundtable events, we invited an expert panel of senior tech marketers, Gleb Brichko, VP Growth, and Global Demand Generation, Rubrik, Rebecca Clayman, Head of Brand, Cloudflare, Robin Daniels, CMO, Matterport, Shikha Saxena, Head of UK Marketing, Globant, and Jess Ellis, Senior Director of Brand Marketing, Khoros, to discuss ‘is tech marketing more creatively brave than ever?'
Shaped By co-founder Nick Farrar talks to our panel about the findings from Perspective 2021, our survey of over 200 senior marketers in SME and enterprise tech fuelled companies, and our panellists’ individual experiences in the ever-changing world of tech marketing, along with valuable advice for fellow marketers.
Listen as we discuss:

How is tech marketing creatively brave?
How to encourage bravery and create a safe space for exploration and experimentation
The importance of creating a story and emotional marketing
Shifts in marketing format and content, what’s here to stay?

Follow our expert panel on LinkedIn: Gleb Brichko: https://www.linkedin.com/in/glebbrichko/
Rebecca Clayman: https://www.linkedin.com/in/rebecca-clayman-975b333/
Robin Daniels: https://www.linkedin.com/in/robingdaniels/
Shikha Saxena: https://www.linkedin.com/in/shikha-technology-marketing/
Jess Ellis: https://www.linkedin.com/in/jellisstudio/
Don’t forget to subscribe to our Changemaker podcast for new episodes.

Send us a message if you enjoyed this episode

Next Episode

Why marketing is mission critical to B2B tech firms: Ashley Stepien, Ramp

Ashley is Vice President of Marketing at Ramp. She started in sales which developed her superpower of creating a great relationship between the marketing and sales teams! She’s worked at some fantastic tech companies like Marketo, Oracle, Wipro, and Pendo giving her insight into marketing operations and software before joining Ramp.
Ramp is disrupting a tired space. They are building the world's first finance automation platform designed to save businesses time and money. This conversation was inspired by a LinkedIn post from Ashley that captured the essence of why it’s such a good time to be a tech marketer. We talk about her post and delve into more detail on the points made, and chat about so much more.
Listen as we discuss: