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The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

Dialogue [London] Ltd

1 Creator

1 Creator

Hello & welcome to The Cashflow Show in association with PRMS Ltd. I'm your host Clayton M. Coke. The Cashflow Show is the radio show disguised as a podcast. During every episode we will be talking to a business owner and entrepreneur and hearing the tales of the origins of their business, their successes & failures and their future in the business world. As well as asking for their best piece of advice. We ask our guests to pick a book /a film/ an album or single to get to know their tastes and what they enjoy in their spare time. So if that works for you..Welcome to The Cashflow Show!
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Top 10 The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders Episodes

Goodpods has curated a list of the 10 best The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders episode by adding your comments to the episode page.

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders - Exploring the Future of Greek Tourism with Minister Olga Kefalogianni

Exploring the Future of Greek Tourism with Minister Olga Kefalogianni

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

play

12/18/24 • 13 min

In this engaging episode of The Cashflow Show, host Clayton M. Coke sits down with Olga Kefalogianni, Greece's Minister of Tourism, to discuss the remarkable recovery and future strategies of Greek tourism. From record-breaking visitor numbers in 2023 to innovative digital tools shaping the traveler experience, this conversation highlights Greece's vision for sustainable, inclusive, and year-round tourism.

Key Highlights:

  1. Tourism Boom Post-Pandemic:
    • Greece achieved record-breaking tourist arrivals and revenue in 2023, with 2024 poised to surpass these milestones.
    • Greece's early reopening post-pandemic bolstered its reputation for safety and attractiveness.
  2. Year-Round Tourism Vision:
    • Emphasis on promoting lesser-known destinations alongside iconic spots.
    • Expanding tourism to include winter activities, gastronomy, wellness, and cultural experiences.
  3. Infrastructure and Investment:
    • Privatization of airports and upgrades to roads and marinas are key priorities.
    • Focus on niche markets like yachting, diving, wine tourism, and wellness tourism.
  4. Digital Innovation in Tourism:
    • Greece is investing in AI-powered apps like MyGreece for visitor assistance.
    • Upcoming upgrades to digital platforms aim to enhance the traveler experience.
  5. Business Tourism Growth:
    • Greece is focusing on attracting MICE (Meetings, Incentives, Conferences, and Exhibitions) events and business travelers.
  6. Hidden Gems of Greece:
    • Highlights of unexplored regions like Peloponnese, Macedonia, and Thrace, offering authentic and unique experiences.

Resources Mentioned:

  • Visit the official Greek tourism website: Visit Greece
  • Learn more about MyGreece AI app and upcoming digital tools for travelers.

Follow the Conversation:
Stay connected with Greece’s tourism journey and initiatives by visiting Visit Greece or exploring their social media platforms.

Connect with Us:
If you enjoyed this episode, don’t forget to subscribe, rate, and share The Cashflow Show.

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com

Email: [email protected]

Twitter: https://twitter.com/thecashflowshow

Instagram: https://instagram.com/thecashflowshowpodcast

Support us via our sponsored & affiliate links

Our Buy Me A Coffee Link | buymeacoffee.com/thecashflowshow

Our Patreon Link | https://www.patreon.com/TheCashflowShowPodcast

Our Ko-fi Link | ko-fi.com/thecashflowshowpodcast

V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email: [email protected]
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/

Our theme music is called "The Mediator - aka ...

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The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders - The Pension Cliff: Why Retirees Risk Running Out of Money 10 Years Too Soon | Katharine Photiou

The Pension Cliff: Why Retirees Risk Running Out of Money 10 Years Too Soon | Katharine Photiou

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

play

04/09/25 • 9 min

Episode Summary:

In this episode of The Cashflow Show, host Clayton M Coke is joined by Katharine Photiou, Managing Director of Workplace Savings at Legal & General (L&G), to unpack the dangers of early pension withdrawals. Katharine shares powerful insights into the "lottery effect", why many retirees outlive their pension savings, and how strategic planning, education, and smarter industry reforms can help people retire securely. Whether you're early in your career or nearing retirement, this episode delivers actionable guidance to help future-proof your finances.

Key Discussion Points:

  • The “lottery effect” and psychological pitfalls of accessing pension savings too soon
  • Why retirees are emptying their pension pots nearly a decade early
  • Financial education’s role in long-term retirement outcomes
  • The gap between financial guidance vs advice and how it impacts retirees
  • Practical ways to balance enjoying retirement while avoiding a financial shortfall
  • Key industry reforms and policy shifts on the horizon
  • Four essential tips for boosting your pension

Key Takeaways:

  • Impulsive withdrawals can drastically reduce retirement security
  • Financial education should start early, ideally in schools and through employers
  • Free guidance services like MoneyHelper and Pension Wise are underused
  • Blending part-time work and delayed pension access can extend retirement income
  • Consolidating old pensions improves visibility and long-term management

Notable Quotes:

🗣️ “The problem is that sudden financial freedom can trigger the lottery effect.” – Katharine Photiou
🗣️ “It’s never too young—or too late—to start saving for retirement.” – Katharine Photiou
🗣️ “Retirement isn’t a cliff edge anymore. It’s more of a phased transition.” – Katharine Photiou
🗣️ “Guidance might not replace advice, but it can empower better decisions.” – Katharine Photiou

Actionable Insights for Businesses:

  • Employers can drive pension engagement through in-work financial education programs.
  • Pension providers should embrace digital platforms for better user access and interaction.
  • Encouraging pension tracking and consolidation tools improves member awareness.
  • Support government-backed initiatives like the advice-guidance reform consultation.

Resources:

  • 🧠 MoneyHelper: Free, impartial money and pension guidance
  • 📘 Pension Wise: Free support for people over 50
  • 🔎 Legal & General: Workplace pension services – legalandgeneral.com

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com

Email: [email protected]

Twitter: https://twitter.com/thecashflowshow

Instagram: https://instagram.com/thecashflowshowpodcast

Support us via our sponsored & affiliate links

Our Buy Me A Coffee Link | buymeacoffee.com/thecashflowshow

Our Patreon Link | https://www.patreon.com/TheCashflowShowPodcast

Our Ko-fi Link | ko-fi.com/thecashflowshowpodcast

V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
LinkedIn:

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The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders - Episode 22: Vicki Wusche | Wealth Strategist

Episode 22: Vicki Wusche | Wealth Strategist

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

play

01/26/22 • 60 min

It is truly a pleasure to welcome Vicki Wusche, Wealth Educator/Mentor/Author/Speaker & Property Investor, to The Cashflow Show.

In this episode, your host Clayton M Coke sits down with Vicki to discuss Education, why University might not be best, her introduction to property, accidental landlords, the benfits of investing & songs that you can sing to!

* This is an edited version of our conversation. If you wish to receive the full version, consider leaving a review And/or subscribing to the show on your podcast player of choice. We really appreciate your support.

Vicki Wusche can be found here:

https://vickiwusche.com

https://www.linkedin.com/in/vickiwusche/
https://www.facebook.com/VickiWusche/

https://instagram.com/Vicki_Wusche

https://twitter.com/VickiWusche

Vicki’s Favourite book? Celestine Prophecy - James Redfield
Vicki’s Favourite business book? Oversubscribed - Daniel Priestley

Clayton M Coke can be found here:
https://uk.linkedin.com/in/claytoncoke
https://www.instagram.com/prmsltd/ Instagram
https://twitter.com/prmsltd Twitter

Our main sponsor is PRMS Ltd | The Late Payments Company | www.prmsltd.co.uk

Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS]

(c)Clayton M Coke / PRMS Ltd All Rights Reserved

★ Support this podcast ★
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The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders - Episode 26: Sabrina Runbeck | sabrinarunbeck.com

Episode 26: Sabrina Runbeck | sabrinarunbeck.com

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

play

05/24/22 • 48 min

In this episode, your host Clayton M Coke sits down with Sabrina to discuss growing up as the only girl, time management, 10 sabotaging tendancies, increasing productivity, self-care & Asian women in business. #thetransatlanticsessions

Sabrina Runbeck can be found here:
https://bit.lySabrinaRunbeck - YouTube
https://SabrinaRunbeck.com - Website
https://FB.me/SabrinaRunbeck - Facebook
https://twitter.com/SabrinaRunbeck - Twitter
https://LinkedIn.com/in/SabrinaRunbeck - LinkedIn
https://Instagram.com/SabrinaRunbeck - Instagram

Sabrina's Favourite Book | Positive Intelligence by Shirzad Chamine
Sabrinas Favourite Business Book | High performance Habits by Brendon Burchard
Sabrina's Favorite Films [by Genre] The Italian Job | The James Bond Collection

Clayton M Coke can be found here:
https://uk.linkedin.com/in/claytoncoke
https://www.instagram.com/prmsltd/ Instagram
https://twitter.com/prmsltd Twitter

Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS]

(c) PRMS Ltd/Dialogue [London] Ltd All Rights Reserved | https://www.thecashflowshowpodcast.com

★ Support this podcast ★
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The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders - Episode 52: Elena Meskhi |  ElenaMeskhi.Com

Episode 52: Elena Meskhi | ElenaMeskhi.Com

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

play

05/05/23 • 31 min

It is truly a pleasure to welcome Elena Meskhi, Founder of elenenameskhi.com, to The Cashflow Show.

In this episode, your host Clayton M Coke sits down with Elena Meskhi to discuss; Saving a client £ 1/2 million, Starting a business, The myth of passive income, Being your own boss, Writing business books, Meeting your business heroes, Daily business growth & Livin' La Vida Loca!
Elena Meskhi can be found here:

Website: https://www.elenameskhi.com

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/ elena-meskhi-42470135/

Facebook:https://www.facebook.com/elenameskhiandco

Instagram: https://www.instagram.com/elenameskhiandco

Twitter: https://twitter.com/Elena__CAS

Elena Meskhi’s Favourite books?

Paulo Coelho | The Alchemist | https://tinyurl.com/2blvvzzg

Paulo Coelho | 11 Minutes | https://tinyurl.com/28q5n659

Elena Meskhi’s Favourite Business books?

Daniel Priestley | Key Person of Influence | https://rb.gy/uzz9d

Elena Meskhi ’s Favourite Films?

Ensemble Cast | Friends | https://tinyurl.com/25vkb9v7

Ensemble Cast | Modern Family | https://tinyurl.com/2cmcaerh

Elena Meskhi’s Favourite Records?

Ricky Martin | Livin' La Vida Loca | https://tinyurl.com/22dns7gp

The Cashflow Show can be reached here:

Website: www.thecashflowshowpodcast.com

Email: [email protected]

Twitter: https://twitter.com/thecashflowshow

Instagram: https://instagram.com/thecashflowshowpodcast

Support us via our sponsored & affiliate links

Our Buy Me A Coffee Link | https://www.buymeacoffee.com/thecashflowshow

Our Patreon Link | https://www.patreon.com/TheCashflowShowPodcast

Our Ko-fi Link | https://ko-fi.com/thecashflowshowpodcast

V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email: [email protected] Twitter:

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The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders - From Flake Bake to ALDI’s Next Big Thing: A Journey of Growth and Innovation | Mike Williams

From Flake Bake to ALDI’s Next Big Thing: A Journey of Growth and Innovation | Mike Williams

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

play

04/22/24 • 29 min

In this episode, we dive deep into the entrepreneurial journey of transforming a small business into a powerhouse. Mike Williams Co-Founder shares the story of starting Flake Bake and the strategies that led to their success. Here are the key topics we discuss:

  • Starting Flake Bake: Learn how the business was founded and the initial challenges faced.
  • Pivoting to One Product: Discover the decision to focus on a single product and how it impacted the business.
  • Gaining a Local Reputation: Hear how Flake Bake built a strong local presence and loyal customer base.
  • Surviving COVID: Explore how the business adapted to the challenges posed by the pandemic.
  • Creating Systems to Grow the Business: Understand the processes put in place to drive efficiency and scalability.
  • Signing Up for ALDI’s Next Big Thing: Learn about the experience of joining ALDI’s program and the opportunities it brought.
  • Working with ALDI: Get insights into the collaboration with ALDI and how it impacted the business.
  • Father & Son Relationships: Explore the dynamics of working with family and the value it brings.
  • Working in Family Businesses: Discuss the unique aspects of running a family business.
  • Co-Manufacture Support: Learn about the importance of partnerships in manufacturing and distribution.
  • Networking & Social Media: Discover the power of networking and leveraging social media to grow the business.
  • Working with Influencers: Explore the impact of influencer partnerships on brand awareness and sales.

Mike Williams & Flake Bake can be reached here:
https://flakebake.co.uk/

https://www.instagram.com/flakebakepatties/

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com

Email: [email protected]

Twitter: https://twitter.com/thecashflowshow

Instagram: https://instagram.com/thecashflowshowpodcast

Support us via our sponsored & affiliate links

Our Buy Me A Coffee Link | buymeacoffee.com/thecashflowshow

Our Patreon Link | https://www.patreon.com/TheCashflowShowPodcast

Our Ko-fi Link | ko-fi.com/thecashflowshowpodcast

V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email: [email protected]
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/

Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS]
As an Amazon Associate I earn from qualifying purchases.

“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke /PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved

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The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders - Navigating AI Distrust: Insights from SurveyMonkey’s CEO on Data Privacy and the Trust Centre

Navigating AI Distrust: Insights from SurveyMonkey’s CEO on Data Privacy and the Trust Centre

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

play

06/01/25 • 18 min

Episode Summary:
In this episode of The Cashflow Show, host Clayton M. Coke welcomes Eric Johnson, CEO of SurveyMonkey, to discuss the growing distrust of AI among UK business leaders and the launch of SurveyMonkey’s Trust Centre. With 81% of UK leaders sceptical about AI’s decision-making and 79% concerned about biased outcomes, Eric shares insights from a recent SurveyMonkey report highlighting data privacy challenges, GDPR compliance gaps, and the evolving role of AI in security. Learn how businesses can navigate these issues, leverage transparency as a competitive advantage, and use the Trust Centre to strengthen data protection strategies.

Key Discussion Points:

  • AI Distrust in the UK: 81% of UK business leaders doubt AI’s ability to make fully informed decisions, and 79% fear biased or unethical outcomes, reflecting widespread concerns about AI reliability.
  • GDPR Compliance Gaps: Despite 95% of businesses believing they meet GDPR requirements, over half have faced data breaches, and 34% have received fines or warnings since GDPR’s introduction in 2018.
  • SurveyMonkey Trust Centre: Launched to provide transparency on data usage, security protocols, and compliance (e.g., GDPR, ISO 27001), the Trust Centre aims to guide businesses in navigating data privacy.
  • Budget Constraints for Small Businesses: 33% of small firms cite limited budgets as a barrier to improving security, highlighting the need for cost-effective solutions.
  • AI’s Role in Security: AI is evolving from monitoring tools to proactive agents that can enhance data security, offering potential benefits despite current skepticism.
  • Transparency as a Competitive Edge: Clear, accessible documentation on data handling can build trust and differentiate brands in a privacy-conscious market.

Key Takeaways:

  • Compliance with GDPR is a baseline, but ongoing monitoring and investment are critical to avoid breaches and fines.
  • AI can be a powerful tool for enhancing data security, but businesses must prioritize transparency to address distrust.
  • The SurveyMonkey Trust Centre offers a model for businesses to share privacy practices, fostering trust with customers and partners.
  • Small businesses can leverage affordable AI-driven tools to monitor and improve data security without significant investment.

Notable Quotes:

  • “Compliance with GDPR does not mean you’re totally safe. It means it’s the baseline now, and we need to keep thinking about how to protect.” – Eric Johnson
  • “Being transparent is the best thing for the customer, which should be the best thing for the company.” – Eric Johnson
  • AI will get to a place where it can take action against [security threats] as an agent working on the security side.” – Eric Johnson

Actionable Insights for Businesses:

  1. Start with Compliance: Ensure GDPR compliance to avoid fines and penalties, using resources like SurveyMonkey’s Trust Centre for guidance.
  2. Prioritize Transparency: Publicize data usage and privacy practices to build trust with customers, potentially gaining a competitive edge.
  3. Integrate Security Early: When upgrading legacy systems, embed data privacy and security from the start to save costs and reduce risks long-term.
  4. Leverage AI Tools: Explore affordable AI-driven security solutions that monitor and report threats, especially for small businesses with limited budgets.
  5. Monitor Continuously: Moverobot: Avoid the “set it and forget it” mentality by regularly reviewing and updating data security practices to stay ahead of evolving threats.

Resources:

  • SurveyMonkey Trust Centre: www.surveymonkey.com/learn
  • SurveyMonkey Report on AI and Data Privacy: Available via the Trust Centre.
  • Listen to The Cashflow Show for more business insights.

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com

Email: [email protected]

Twitter: https://twitter.com/thecashflowshow

Instagram: https://instagram.com/thecashflowshowpodcast

To sponsor or advertise on The Cashflow Show Podcast, contact us at

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The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders - Episode 1: Lisa Newton | Boogles

Episode 1: Lisa Newton | Boogles

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

play

10/04/16 • 65 min

Entrepreneurship, business growth, staying relevant and travelling the world, one vacation at a time!

Lisa Newton can be found here https://www.linkedin.com/in/boogles/

Our main sponsor is PRMS Ltd | Late Payment Management | www.prmsltd.co.uk

Our theme music is called The Mediator by C M Coke (c) 2016

Our producer is Dialogue (London) Ltd

(c) 2019 Dialogue (London) Ltd / PRMS Ltd All Rights Reserved

★ Support this podcast ★
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The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders - Episode 57: Richard Holmes| VoxBox Studio

Episode 57: Richard Holmes| VoxBox Studio

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

play

08/11/23 • 54 min

It is truly a pleasure to welcome Richard Holmes of VoxBox, to The Cashflow Show.

In this episode, your host Clayton M Coke sits down with Richard Holmes to discuss; Lockdown Eureka Moments, the role of the inventor, film producers, imposter syndrome, using kickstarter, customer feedback, celebrity endorsements, mentors & the joys of Martin Amis!

Richard Holmes can be found here:
Website:
www.voxbox.studio
Email
: [email protected]
LinkedIn: www.linkedin.com/richard-holmes-262610271
Twitter: @voxboxportable
Instagram: @voxboxportable
Facebook: @voxboxportable
Kickstarter: https://bit.ly/voxboxkickstarter

Richard Holmes’s Favourite books?
Martin Amis | Money |

Richard Holmes’s Favourite Business books?

Ronald Cohen| Another Bounce Of The Ball |

Jake Eberts & Terry Ilott | My Indecision is Final: The Rise and Fall of Goldcrest Films |

Richard Holmes’s Favourite Films?

Zero Mostel + Mel Brooks | The Producers [1967] |

Matthew Broderick | The Producers [2005] |

Richard Holmes’s Favourite Records?

The Band | The Weight | Live from The Last Waltz

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com

Email: [email protected]

Twitter: https://twitter.com/thecashflowshow

Instagram: https://instagram.com/thecashflowshowpodcast

Support us via our sponsored & affiliate links

Our Buy Me A Coffee Link | buymeacoffee.com/thecashflowshow

Our Patreon Link | https://www.patreon.com/TheCashflowShowPodcast

Our Ko-fi Link | ko-fi.com/thecashflowshowpodcast

V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email: [email protected]
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/

Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS]
As an Amazon Associate I earn from qualifying purchases.

“What are you like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke /PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved

★ Support this podcast ★
bookmark
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share episode
The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders - What Does Wealth Look Like Today? Redefining Success | Toni Tone

What Does Wealth Look Like Today? Redefining Success | Toni Tone

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

play

04/14/25 • 18 min

📝 Episode Summary:

In this thought-provoking episode of The Cashflow Show, host Clayton M Coke is joined by award-winning presenter, author, and BBC Sounds podcast host Toni Tone to explore the evolving meaning of wealth in modern society. From generational differences to the impact of social media, Toni shares insights from HSBC UK's latest report on financial perceptions and unpacks the often-unspoken truths behind money, success, and financial literacy—especially for Gen Z and Millennials.

🔑 Key Discussion Points:

  • Toni’s role in educating and empowering Gen Z through her podcast Money Moves.
  • How age, gender, location, and income influence perceptions of wealth.
  • Material vs. non-material wealth: what matters most today?
  • Social media’s impact on unrealistic financial expectations in relationships.
  • The rise of financial taboos and the silence around money talk.
  • What everyday luxuries like cleaners symbolize in today's economy.

📌 Key Takeaways:

  • Gen Z increasingly values financial freedom, wellness, and experiences over material wealth.
  • High earners (even those earning £100k+) often don’t see themselves as "wealthy".
  • Financial literacy remains largely untaught, making open discussions crucial.
  • Social comparison is reshaping relationship expectations and financial goals.
  • True wealth is often hidden in long-term investments, not flashy spending.

🗣️ Notable Quotes:

“People who have wealth do talk about money—just not in the rooms most of us are in.” – Toni Tone
“You can’t fix a financial problem you refuse to confront.” – Toni Tone
“The cleaner isn't the luxury—the time and peace it represents is.” – Clayton M Coke

💡 Actionable Insights for Businesses:

  • Shift narratives: Speak to emotional drivers like freedom and well-being, not just luxury.
  • Tailor offerings to generational values: Gen Z demands transparency and purpose.
  • Encourage money conversations: Build trust by breaking down financial taboos.
  • Social-proof smartly: Highlight achievable, meaningful success stories, not just big wins.

🔗 Resources:

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com

Email: [email protected]

Twitter: https://twitter.com/thecashflowshow

Instagram: https://instagram.com/thecashflowshowpodcast

Support us via our sponsored & affiliate links

Our Buy Me A Coffee Link | buymeacoffee.com/thecashflowshow

Our Patreon Link | https://www.patreon.com/TheCashflowShowPodcast

Our Ko-fi Link | ko-fi.com/thecashflowshowpodcast

V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email:

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