Personal Branding Puzzle | Ep. #15

09/24/20 • 13 min

On this episode of Candid Creative, Antonio breaks down the myths behind personal branding and how to leverage your true self to achieve success. In reality, most of us have a personal brand before we even know it. How we present ourselves and interact with others defines the way that people see us.

It’s important to perform an honest assessment of yourself in order to inform your growth strategy and increase awareness of the space you’re in. According to Cynthia Johnson in her book Platform, “the goal is to find and demonstrate your identity in a way that accurately represents your success.” Ultimately, it’s about telling your own story. What have you done and how do you think? Many companies have seen the benefits of this mindset, which has led to a shift in business as a whole.

Developing a personal brand should be easy because it’s an authentic reflection of who you are. The four main factors that influence your brand are personal proof, social proof, association, and recognition. All of these work together to create an image that you can use to enhance your success both personally, and professionally.

Having education, awards, and an extensive network is great, but only if you project the real you, not who you think people want you to be. Everyone has equal value no matter their gender, orientation, or background. Don’t get stuck in a box. Evoke feeling through genuine interaction and develop an honest connection to the world.
Subscribe to the Candid Creative:

https://www.youtube.com/channel/UCKtnKlravLReQKvx56Ir58A
Follow Antonio:
Instagram: @imantonioruiz
Sources:

Platform: The Art & Science of Personal Branding by Cynthia Johnson
James Jani: https://www.youtube.com/channel/UCT0dmfFCLWuVKPWZ6wcdKyg

Platform: The Art & Science of Personal Branding by Cynthia Johnson
James Jani: https://www.youtube.com/channel/UCT0dmfFCLWuVKPWZ6wcdKyg

Previous Episode

A Brand is a Story | Ep. #14 with Rhonda

On this episode of Candid Creative, Antonio continues his conversation with Rhonda Glynn, a small business strategist, and coach who works primarily with female entrepreneurs. Rhonda begins by sharing her disappointment with Howard Schultz, CEO of Starbucks, for his decision to ban employees from wearing symbols related to Black Lives Matter. She believes that this is incompatible with the company’s image and a sign of an old way of doing business that no longer works anymore.

Instead, brands must be consistent and find their niche in order to adapt to a value-based economy. Consumers want to know and be known. To hear and be heard. That doesn’t mean that a brand should be strictly ‘political,’ however. It’s about awareness, not an agenda. Know your customer so they don’t ‘strike back’ against a lack of authenticity. Share the truth, or trust will be lost forever.

COVID-19 has sped up this transition. With social interaction at an all-time low, people are looking to be heard on a deeper level. Brands must speak to this need through stories and genuine communication. This may lead many companies to go back to the drawing board or disappear completely. For better or worse, simple transactions are no longer tolerated. There must be an exchange on both ends.

Things will never go back to how they were. Our society has reached a tipping point, and having the right mindset will determine your success. Rhonda points to a greater need for preparation to remove uncertainty. Because we live in a binary era where everything is virtual, pivoting your strategy through innovative technology like video will restore the human connection in a positive, but completely different way.
Don't forget to check out Analisa.io and click here to get 15% off Unlimited reports for first month upgraded subscriptions.
Follow Antonio on IG: @imantonioruizFollow the Candid Creative on IG: @candidcreativepodcast

Visit Rhonda at https://www.rhondaglynn.com/

Follow Rhonda on IG: @zoma.business.solutions

Analisa.io
Analisa.io is an AI-powered social analytics tool that provides Instagram & TikTok Analytics
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Next Episode

YouTube & Having Personality | Ep. 16 with Ethan

On the sixteenth episode of Candid Creative, Antonio continues the conversation with Ethan about growing your content channels, increasing watchtime, and the value of storytelling.

It’s hard to promote your own content when it’s not very good.
SEO is not enough — you have to promote your content.
Once you get the 100 subscribers, you need to focus on making your content super high-quality.
Craft stories so that people will watch your videos to the end.
Once you have an audience, it’s easier for people to come back for a connection with you.
Hopefully, the work you do on YouTube can feed back into your Instagram.
The thing that matters is watch time.
You have to have a story that hooks people into it.
The story is:
- Context
- Conflict
- Resolution
You know when you hear a good storyteller.
It’s not the same as performance arts, but a lot of the same principles translate.
Engagement is king.
You need to use emotion to draw people to your personality.
Write down your personality traits: figure out who you are.
It’s not easy to have personality and tell stories, but that’s how you succeed.

Find Ethan at his socials:

YouTube: https://www.youtube.com/channel/UCih-1haX7so5ouZVcNdU30g

Ethan says to follow his other socials from his YouTube

Follow Antonio on IG: @imantonioruiz.
Subscribe to The Candid Creative on YouTube
https://www.youtube.com/channel/UCKtnKlravLReQKvx56Ir58A

The Candid Creative - Personal Branding Puzzle | Ep. #15

Transcript

Unknown Speaker00:00:02.000

Welcome to the candid creative show made for creators, creatives and entrepreneurs. Whether you're starting out, growing or established, this is the show for you. Hello, and welcome to another episode of the kana creative. There's no guest today, so it's just me today. I talk a lot about personal branding in my Instagram. A personal brand sometimes can be seen as something mythical. Something that only a handful of people can accomplish or