
The Busy Creator 46 w/guest Lindsay Katt
02/23/15 • 38 min
Lindsay Katt (@LindsayKatt) is a multi-faceted artist & musician based in New York. Her musical work spans several genres across the pop & rock sectors, in addition to work for television and film.
Our discussion meanders a bit on the nature of art, cycles and seasons of creative work, the songwriting process — if there is one — and how creative pros can possibly keep up with today’s wacky world of social media.
Keep up with Lindsay via her many social media outlets, or on her website, Lindsay Katt Music
Show Notes & Links- Lindsay Katt’s website describes her as an Artist, Musician, Painter, Thinker, Tinkerer, Hugger, Dreamer, Lover, Maker ... Still Deciding, and Ever Changing.
- Lindsay wants to “do all the things”
- She’s also a producer, director, merry-maker
- “Really well-done DIY is learning how to hire people more talented than you” ← Click to Tweet
- Art-shame culture; thinking “art isn’t a real job”
- Lindsay worked three different day-jobs to pay her way through school (studying psychology & pre-med)
- Lindsay was home-schooled on forty acres in Montana; learned arts and culture at home
- Lindsay was “fired” by her piano teacher, but resumed playing as a rebellious teen
- Studies show that during middle school you don’t learn anything
- Deliberate Practice
- There are seasons of creative flow
- “It’s takes some dot-collecting before you can do any dot-connecting.” ← Click to Tweet
- The Nature of Rest
- The Avant Gardener, forthcoming project from Lindsay Katt, produced by Yakov
- “Why do we have soundtracks to movies, but not filmtracks to albums?” ← Click to Tweet
- Dark Side of The Rainbow: Pink Floyd’s Dark Side of The Moon played over The Wizard of Oz (which allegedly helped break up Pink Floyd)
- Beyoncé
- “Art is how we decorate our space; music is how we decorate our time.” attr. aclayhutchings on Reddit
- Post-It Pitching, as they do in Hollywood (e.g. Alien = Jaws in Space)
- Product Hunt (e.g. Tinder for Dogwalkers)
- Claude Kelly
- “Everybody is chasing goosebumps.” —Claude Kelly ← Click to Tweet
- My Happy, on Lindsay’s first album, Picking Out Boxes, came into being in about 30 minutes
- Lindsay leans on the side of not-keeping-things-in-a-straight-line
- “If I can’t be fearless, I at least want to be brave.” ← Click to Tweet
- The Impostor Syndrome
- Lindsay still struggles with a form of stage-fright
- Lindsay Katt on Twitter
- Lindsay Katt on Facebook
- Lindsay Katt on Instagram
- Lindsay Katt on SoundCloud
- Lindsay Katt on YouTube
Lindsay Katt (@LindsayKatt) is a multi-faceted artist & musician based in New York. Her musical work spans several genres across the pop & rock sectors, in addition to work for television and film.
Our discussion meanders a bit on the nature of art, cycles and seasons of creative work, the songwriting process — if there is one — and how creative pros can possibly keep up with today’s wacky world of social media.
Keep up with Lindsay via her many social media outlets, or on her website, Lindsay Katt Music
Show Notes & Links- Lindsay Katt’s website describes her as an Artist, Musician, Painter, Thinker, Tinkerer, Hugger, Dreamer, Lover, Maker ... Still Deciding, and Ever Changing.
- Lindsay wants to “do all the things”
- She’s also a producer, director, merry-maker
- “Really well-done DIY is learning how to hire people more talented than you” ← Click to Tweet
- Art-shame culture; thinking “art isn’t a real job”
- Lindsay worked three different day-jobs to pay her way through school (studying psychology & pre-med)
- Lindsay was home-schooled on forty acres in Montana; learned arts and culture at home
- Lindsay was “fired” by her piano teacher, but resumed playing as a rebellious teen
- Studies show that during middle school you don’t learn anything
- Deliberate Practice
- There are seasons of creative flow
- “It’s takes some dot-collecting before you can do any dot-connecting.” ← Click to Tweet
- The Nature of Rest
- The Avant Gardener, forthcoming project from Lindsay Katt, produced by Yakov
- “Why do we have soundtracks to movies, but not filmtracks to albums?” ← Click to Tweet
- Dark Side of The Rainbow: Pink Floyd’s Dark Side of The Moon played over The Wizard of Oz (which allegedly helped break up Pink Floyd)
- Beyoncé
- “Art is how we decorate our space; music is how we decorate our time.” attr. aclayhutchings on Reddit
- Post-It Pitching, as they do in Hollywood (e.g. Alien = Jaws in Space)
- Product Hunt (e.g. Tinder for Dogwalkers)
- Claude Kelly
- “Everybody is chasing goosebumps.” —Claude Kelly ← Click to Tweet
- My Happy, on Lindsay’s first album, Picking Out Boxes, came into being in about 30 minutes
- Lindsay leans on the side of not-keeping-things-in-a-straight-line
- “If I can’t be fearless, I at least want to be brave.” ← Click to Tweet
- The Impostor Syndrome
- Lindsay still struggles with a form of stage-fright
- Lindsay Katt on Twitter
- Lindsay Katt on Facebook
- Lindsay Katt on Instagram
- Lindsay Katt on SoundCloud
- Lindsay Katt on YouTube
Previous Episode

The Busy Creator 45 w/guest Frank Truglio
Frank Truglio (@IamPeritus) is a serial entrepreneur and co-founder of a new website, Peritus.nyc, which connects creative pros to companies and agencies seeking talent. Peritus is unique in their use of technology, creating a detailed information profile for candidates in their database, and indexing creatives based on their characteristics and experiences.
In this conversation, Frank discusses the founding of Peritus, how his team used off-the-shelf software to quickly build their first version, and how he keeps thing organized while developing in sprints and working double shifts.
Listen Now 00:00 00:00 Show Notes & Links- Peritus.nyc
- Peritus means “Skilled” in Latin
- Peritus is an “invite-only platform”
- Frank has spent the last few years working in ski & snowboarding retail
- Peritus was created to solve the problem with seasonal and on-demand recruitment
- “Partner with us when all your other options fail.” ← Click to Tweet
- Most recruitment websites are “repackaged job boards”
- “We’re a team of two, but we have the backing of 253′′ ← Click to Tweet
- The Everything Store by Brad Stone On Amazon and On Audible
- “Every new startup is a technology company operating within.” ← Click to Tweet
- HEX, Peritus’s six-point indexing system
- Pandora, creators of The Music Genome Project
- Frank focuses on business relationships, back-end technology; his co-founder focuses on content, social media, and marketing
- SEO & Web Optimization
- Key Performance Indicators (KPIs)
- Drop-off rates/Bounce rates → target of 40%
- Vanity Metrics
- Aimee Mann has twice favourited tweets from Prescott
- “Get it out quicker than you can build it” ← Click to Tweet
- Loops and Arrays, in programming
- Object-oriented programming
- SQL and MongoDB
- vis-à-vis
- Pertius on Twitter
- Pertius on Instagram
- Email Frank with the subject line “Prescott’s Podcast Rocks”
- WordPress CMS
- Google Analytics
- Bootstrap with PHP and WordPress
- Dropbox
- <...
Next Episode

The Busy Creator 47 w/guest Lucy Leiderman, part I
Lucy Leiderman (@Lucy Leiderman) is the Director of Digital Strategy for Toronto-based agency Pilot PMR. Here, she advises clients on content and social media strategy, oversees promotion and advertising across new media, and writes on a number topics related to internet and technology.
Lucy is also a published author, having written the Seven Wanderers Trilogy, a series of novels in the historical fiction/fantasy genre.
This conversation is split into two parts, where the first discusses her work as a digital strategist, and the second speaks more to her personal habits and her workflow as an author. Catch up with Lucy on her website, LucyLeiderman.com
Show Notes & Links- Prescott and Lucy know each other “from the internet”
- Directors of Digital Strategy need to have the “widest toolbelt” of digital knowledge, to always offer fresh, innovative, custom solutions – there is no more “cookie cutter” approach
- Agile Methodology
- “Project Managers have become Scrum Masters”, says Bob Calvano during his episode
- Scrum Alliance and their certifications
- “The Scrum Master is, above all, a facilitator.” ← Click to Tweet
- “At the end of the day, [we]’re all in the business of marketing. We’re trying to get people to do something.” ← Click to Tweet
- Traditional can be contemporary — living as if they’re in 2008
- Lucy writes numerous articles
- Growth Hacking
- Internetalia — is that a word?
- “We’re all psychologists now.” ← Click to Tweet
- “The Free Market is as active online as it is anywhere.” ← Click to Tweet
- Instagram gets bought for $1 Billion
- Instagram needs to solve its multiple login problem
- The Busy Creator on Instagram — completely locked out and can no longer be updated
- When Instagram first came out, it didn’t have a web presence
- 18-year-old Instagram celebrities/millionaires
- Patagonia on Instagram
- Zildjian on Instagram
- “Login Fatigue,” when you have too many damn accounts and log-ins
- Coca-Cola’s social media “happy” campaign backfires
- Kim Kardashian’s twitter goof during the Aurora, CO shootings Wrong Aurora
- DiGiorno Pizza during The Ray Rice scandal — hashtag #WhyIStayed You Had Pizza
- “With analytics, anything can be good or bad. It’s up to you to frame it.” ← Click to Tweet
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