The Busy Creator Podcast with Prescott Perez-Fox

Jay Seldin (@phototraveler8) is a fine art photographer, photo travel entrepreneur, and instructor. Jay has spent the bulk of his career as a teacher, whether teaching graphic design and photography at the high school level, or more recently conducting workshops and photo tours all over the world.

This conversation tracks Jay’s early career and how he got into teaching, his accidental discovery of the Macintosh, how he transitioned into leading workshops and tours, and how Prescott learned the graphic design trade in 1998–99 as a high school senior.

Environmental Portraits in Cuba, by Jay Seldin

• Jay defines himself as a teacher, a photographer, and world traveler. He is a curious person and a teller of tales.
• His style can be defined as an “environmental portrait photographer”
• Jay Seldin on YouTube
• Jay’s photo career began when he was required to take a humanities class in college. That class was an introduction to Black and White Photography.
• Developing a print in a darkroom was Jay’s “lightbulb moment” (and that lightbulb was probably amber)
• When he was 18, Jay did his first cross-country road trip to San Francisco
• On The Road by Jack Kerouac on Amazon and on Audible
• Jay earned 60¢/hr at his first photo job, working in a photo studio in New York
• Photography was considered “Industrial Arts” and “Art” depending on the school, and the state
• Jay taught at West Orange High School, Dwight Morrow High School, and later Columbia High School
• Ansel Adams, famous landscape photographer
• Mary Ellen Mark
• Eugene Richards
• Lucien Clergue
• Michael Kenna
• Ruth Bernard
• Apple Lisa & Apple Mac — The big decision in Jay’s teaching career c.1984
• Floppy disks
• “That mouse made all the difference in the world.” ← Click to Tweet
• The Original Apple Macintosh
• Adobe Photoshop 4.0
• QuarkXPress 4.1
• Aldus (later Adobe) Pagemaker
• Mac Draw
• Mac Write
• Matt Kushner, now an animator
• Sally Warner, now an oceanographer
• Prescott credits his time on the newspaper staff as his first true graphic design role
• Bluelines
• Guildscript, Columbia High School’s literary magazine
• Columbia High School had the first computer graphics lab in the state of NJ
• Continuous Tone Print
• Jay’s purpose-built studio above his garage

Jay Seldin in his studio, surrounded by gear and his work

• In addition to printing, Jay also does mentoring/tutoring in his studio
• The principal activity is [still] teaching
• The workshop trips gained momentum slowly, with interest among friends
• ICP asked him to run ...

Kelley Keller (@KelleyKeller) is an Intellectual Property Attorney & Education, and founder of The Keller Law Firm. She’s also the creator of Innovation to Profits, an online educational resource for anyone with creative, valuable ideas.

This legal-focused conversation discusses the types of IP, how portfolios must be handled, competition in the age of the Internet, Fair Use, and other legal matters important for creative pros in business.

• F.U.D.
• Intellectual Property, a definition
• IP is “controlling the movement of knowledge throughout the marketplace” ← Click to Tweet
• Types of IP: Brand Names/Trademarks, Copyrights, Patents, Trade Secrets
• The Coca-Cola formula, the world’s most famous Trade Secret
• The Portfolio, a body of work for a creative pro
• Work-for-hire relationship (common for employees)
• Employer owns the work, employees need permission
• Non-compete and non-solicitation agreements are governed by Employment Law, at the State level
• “An ounce of prevention is worth a pound of cure.” ← Click to Tweet
• Brand X
• As for your original logo, you have responsibility to protect and to police
• The Digital Millennium Copyright Act (DMCA), and its Takedown Notices
• The US Copyright Act of 1976 says, essentially, the moment you create something, you own the copyright (assuming it’s copyrightable (original, independent, etc.))
• The difference between a “trade name” and a Trademark. The trade name is the legal name of your business at the State level; Trademarks are marketplace identities, and must be cleared on the Federal level.
• 1099 and W-9 forms, Tax forms for outside contractors
• Nissan Motors v. Nissan Computer
• Captain Fantastic Faster Than Superman Spiderman Batman Wolverine The Hulk And The Flash Combined
• Apple Computer v. Apple Corps Records aka “Why aren’t the Beatles on iTunes?”
• US Olympic Committee v. Olympic Gyro
• Colleges Tell High Schools Logos Are Off Limits
• Agents and officers seize more than $4.8 million in fake NFL merchandise and seize 307 websites during ‘Operation Fake Sweep’
• Washington Redskins Mascot Controversy
• Washington Redskins Change Their Name To The D.C. Redskins
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