BOW 097: Finka Jerkovic: How To Love Your Business, Clients, and Offers

06/15/21 • 42 min

1 Listener

In This Episode:

Finka Jerkovic is an author, international speaker, and coach. She consults with clients on their personal branding, leadership, sales, client experience and employee engagement.

Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact.

Today we’re talking about how to “own” your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear.

Episode Highlights

How to pull on the tendrils of the book hiding inside you
Dealing with the pain (and sometimes necessity) of throwing out your first draft
How to know when it’s the right time to write your book
The strategy behind fitting a book into your overall business plan
How to write your book while balancing a full time job or business
Working with a book writing coach to get past your sticking points
How to fully embrace what you’re selling so you can feel free in promoting yourself and your work
Managing book launch anxiety (and how to avoid constantly hitting the ‘refresh’ button on your results)
How to sell from love instead of fear (for both your own business, and your client’s)

And plenty more along the way. Get the resources mentioned in this episode below.

In This Episode:

Finka Jerkovic is an author, international speaker, and coach. She consults with clients on their personal branding, leadership, sales, client experience and employee engagement.

Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact.

Today we’re talking about how to “own” your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear.

Episode Highlights

How to pull on the tendrils of the book hiding inside you
Dealing with the pain (and sometimes necessity) of throwing out your first draft
How to know when it’s the right time to write your book
The strategy behind fitting a book into your overall business plan
How to write your book while balancing a full time job or business
Working with a book writing coach to get past your sticking points
How to fully embrace what you’re selling so you can feel free in promoting yourself and your work
Managing book launch anxiety (and how to avoid constantly hitting the ‘refresh’ button on your results)
How to sell from love instead of fear (for both your own business, and your client’s)

And plenty more along the way. Get the resources mentioned in this episode below.

Previous Episode

BOW 096: Angie Colee: Permission To Kick Ass

In This Episode:

Angie Colee is a heavily-tattooed rocker turned copywriter and entrepreneurial coach. She was one of our very first guests here on the show, and since then she’s made some incredible shifts in her business.

She’s recently said goodbye to most of her client work to focus on her coaching, podcast, and writing a book – All supported by the incredible lessons she’s learned on her journey from cubicle copywriter to badass business owner.

In that time she’s coached hundreds of creative freelancers through finding clients and confidently fulfilling the gig...

Strategized and written multiple multi-million dollar launches, including two during the recent pandemic...

And Generated over $50MM in direct-to-consumer sales with her copy.

Since she walked away from her day job, she’s created strategies and promos for companies like Masterclass, Copy Chief, The Hustle, Rich Dad Poor Dad, and Product Launch Formula.

These days, she’s teaching everything she’s learned in her new business called Permission to Kick Ass. There she provides business and confidence coaching for creative entrepreneurs.

Episode Highlights

Why Angie decided to move away from being a copywriting gun for hire
How Angie manages her creative work while working remotely from the road
Her superpower that makes her the perfect person to turn to when you need a loving kick in the butt.
How to have difficult conversations with clients when you need to set boundaries
The difference between a "red flag" and s "miscommunication" when it comes to managing clients
How you can use your personality and quirks to attract the right clients
The filters you should run all prospects through to make sure they’re easy to work with

And plenty more along the way. Get the resources mentioned in this episode below.

Next Episode

BOW 098: Laura Valenti: Project Management Mindset

In This Episode:

So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her.

Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be exhausting so she simply decided to build her dream career.

She spent 5 years working in London and a year and a half in Lisbon, before moving back to Italy (where she grew up) and bringing back everything she learned abroad. Right now she is working for multiple clients with different "hats". These days Laura is primarily a designer but she is also a project manager, social media manager and ux researcher.

Today we talk about project management, mindset, and building a business that’s authentically you.

Episode Highlights

How to embrace free online learning to change your career (and your life!)
Laura’s advice for getting paid to learn new skills
How to see change in your business as healthy and exciting (rather than stressful)
The first person you should hire when launching your new business
How to build trust and brand awareness quickly when you’re just getting started
Which parts of your business you should automate and systematize first
How to automate more of your writing business so you can focus on the work you love most
Becoming a collaborator (rather than an employee) when working with clients
The powerful mindset strategy behind increasing productivity and creativity
Laura’s advice for fixing an unproductive day
The 3 lists you should carry around with you daily to consistently move toward big goals
How to enjoy the “journey” of building your business (and not just the destination)