The Inside Story of an Unlikely Bowl Sponsor

Over the past couple of years, I've covered an unusual, and first-of-its-kind, bowl sponsorship between Elk Grove Village, a village just outside of Chicago, and the Bahamas Bowl. Today, I'm joined on the podcast by Mayor Craig Johnson of Elk Grove Village and Dan Migala of 4FRONT to discuss how this unusual partnership came to be and what it's been like the past two seasons (hint: it's been really good for them!). Plus, what are the plans going forward?
You can read my pieces on Forbes about this partnership here:
Elk Grove Village Makes History With Sponsorship Of Makers Wanted Bahamas Bowl (2018)
Unique Bahamas Bowl Naming Rights Partner Experiences Direct Benefit From Its Deal (2019)
You can follow Dan on Twitter and also follow 4FRONT.
You can follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.
Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.