Social Media Strategy During the COVID-19 Pandemic

Today I'm joined by Bruce Floyd, Social Media Manager for the University of Florida athletic department. We discussed how he's approached social media strategy and messaging during the COVID-19 outbreak that has canceled all winter and spring NCAA sports.
We chat about the types of content that can be posted now, creative ideas for engaging fans, and how you can plan for the future with so much uncertainty.
If your athletic department is doing something unique or that's producing increased engagement at this time, shoot me a DM on Twitter or an email and tell me all about it!
You can follow Bruce on Twitter: @BruceFloyd.
You can follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.
Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.