#59: Creative deviations in fundraising, with John Lepp
06/15/22 • 43 min
What does a person get when they make a gift to charity?
Most of the time, they’re not buying a product or service. They’re buying a story about the kind of person they are.
And what they get in return is the way you treat them...and communicate with them...and update them.
So, isn’t it our duty to put a lot of thought and care into our donor communications?
Don’t we owe it to our community of supporters—and the people we serve—to draw people closer to the work and treat them like they’re an important part of the team?
Today’s guest just released a book to help fundraisers create sharp and surprising donor communications that do a much better job of raising money and retaining supporters.
John Lepp is a direct response, marketing and graphic design expert with 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline.
His new book is called Creative Deviations.
It’s an anecdotal and thoughtful full-colour how-to guide to help you become more creative. It’s part graphic design, part design thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission and your desire to contribute and make positive change in our world.
You can buy the book right here.
I learn something new every time I talk to John, so I think you’re going to love this episode.
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➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
----
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
What does a person get when they make a gift to charity?
Most of the time, they’re not buying a product or service. They’re buying a story about the kind of person they are.
And what they get in return is the way you treat them...and communicate with them...and update them.
So, isn’t it our duty to put a lot of thought and care into our donor communications?
Don’t we owe it to our community of supporters—and the people we serve—to draw people closer to the work and treat them like they’re an important part of the team?
Today’s guest just released a book to help fundraisers create sharp and surprising donor communications that do a much better job of raising money and retaining supporters.
John Lepp is a direct response, marketing and graphic design expert with 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline.
His new book is called Creative Deviations.
It’s an anecdotal and thoughtful full-colour how-to guide to help you become more creative. It’s part graphic design, part design thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission and your desire to contribute and make positive change in our world.
You can buy the book right here.
I learn something new every time I talk to John, so I think you’re going to love this episode.
---
➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
----
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
Previous Episode
#58: A better way to measure and improve donor satisfaction, with Kevin Schulman
If you’re a regular listener of this podcast, you know intuitively that the donor experience is more important than just getting the gift.
Because a great experience leads to greater commitment, and loyalty and satisfaction...and yes, money in the long term.
But before you can improve the donor experience—and increase supporter satisfaction—you need to know how to measure it in the first place.
And we’re not talking about an annual donor survey.
Today’s guest is going to share the methodology his team developed to measure psychological need satisfaction after every single interaction a donor has with your organization.
We're talking to Kevin Schulman, the founder of DonorVoice, and DV Canvass. He’s also the managing editor of The Agitator Blog.
Him and his team are focused on using behavioural science to improve fundraising outcomes.
And on today's show, we get into:
- how to setup an ongoing business process to measure donor satisfaction
- how to use those scores to improve the donor experience
- the effectiveness of "nudging" in fundraising
- why the Net Promoter Score has no value for fundraising teams
- why the decision to give and the decision of how much to give are two separate—but related—decisions
Connect with Kevin right here.
---
➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
----
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
Next Episode
#60: What's changed—and hasn't—in email fundraising, with Ben Johnson
For many of us who grew up with the internet, email marketing seems like a fairly established medium.
But compared to most other forms of marketing and fundraising, email is still a relatively new format.
And it continues to change.
So for today’s episode, we sat down with a fellow Canadian fundraising agency founder to look back at the last decade of sending emails for charities.
Ben Johnson founded Frontier Marketing in 2010 when, before "remote work" existed, he moved his family from Vancouver to Victoria and left his job at Union Gospel Mission behind.
He’s been sending email campaigns since Obama's first year in office. He continues to advocate for good strategy and efficient fundraising as the lead strategist of Frontier Marketing.
Connect with Ben on LinkedIn.
---
➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
----
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
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