Next Era Selling: Key Strategies to Make Your Business Unstoppable w/Britton Manasco @Visible Impact
07/24/17 • 30 min
In this emerging era of virtual selling, you can pursue strategies that previously would have been cost prohibitive. You can open up markets that would have proved elusive. You can run experiments that would have been expensive or difficult to run. All this is according to the best-selling book, Next Era Selling, co-authored by Britton Manasco. Britton visits the Playmaker podcast and discusses some of the key strategies outlined in his book that large organizations are executing on to move into the next era of selling.
In This Episode You'll Learn:
- How to get front office fusion
- What separates the outside from the inside
- The state of specialization
Links and Resources Mentioned in This Episode:
- 110: Unraveling the Sales Technology Stack w/Lauren Chacon @ConstantContact, Deron Frye @PGi, & Jeff Skousen @Domo
- 14: Using Sales Operations to Drive Growth and Productivity w/Leaders from Apttus, New Relic, Xactly, and Splunk
- 107: How to Grow a Successful Field Sales Team w/Steve Benson @BadgerMapping
In this emerging era of virtual selling, you can pursue strategies that previously would have been cost prohibitive. You can open up markets that would have proved elusive. You can run experiments that would have been expensive or difficult to run. All this is according to the best-selling book, Next Era Selling, co-authored by Britton Manasco. Britton visits the Playmaker podcast and discusses some of the key strategies outlined in his book that large organizations are executing on to move into the next era of selling.
In This Episode You'll Learn:
- How to get front office fusion
- What separates the outside from the inside
- The state of specialization
Links and Resources Mentioned in This Episode:
- 110: Unraveling the Sales Technology Stack w/Lauren Chacon @ConstantContact, Deron Frye @PGi, & Jeff Skousen @Domo
- 14: Using Sales Operations to Drive Growth and Productivity w/Leaders from Apttus, New Relic, Xactly, and Splunk
- 107: How to Grow a Successful Field Sales Team w/Steve Benson @BadgerMapping
Previous Episode
The Truth About Social Selling w/Koka Sexton @Hootsuite
We might have had a little fight, Koka and I. Fight might be too strong of a word, a gentleman's disagreement is probably a better term. I started the debate with a post poking the bear declaring that social selling was dead. I felt my argument had some merit. I debated that the word social selling is confusing and the data is lacking to prove the worth of social selling. Koka saw the article and wrote a strong rebuttal and made some strong points. Koka and I started to speak offline and we decided we'd continue the conversation on the #Playmaker podcast. Thankfully, Koka and I came to terms and realized we have more in common than we thought. It's all captured here, check it out.
In This Episode You'll Learn:
- How can you think about the value of social selling
- How should marketing and sales work together to deliver social selling
- What is the future of social selling
Links and Resources Mentioned in This Episode:
Next Episode
The Digital Sales Revolution: Are You In Or Out? w/Mario Martinez Jr. @Vengreso
No one can argue the world in which we live is a digital world. But, what does that mean for sales? Many people have interpreted digital sales to mean social selling and have argued social selling is and will be the only way to sell. Mario Martinez, CEO of Vengreso, argues that digital sales is more than just social selling, it's understanding where the customer is and meeting them there. Digital sales is a combination of all the tools sales reps have in their hands on. In this episode, Mario settles the debate on social selling and opens the listener's mind to new possibilities for selling in a digital world.
In This Episode You'll Learn:
- The truth about social selling
- What is digital sales
- Statistics about how digital sales has changed the way we do business
Links and Resources Mentioned in This Episode:
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