Brand transformation best practices - Part 1 - S2#1

10/21/19 • 27 min

In this episode, Craig and Stuart kick into Season 2 with the first of a 2 part series on brand transformation best practices.

We introduce and cover the first 3 of 6 best practices:

The six brand transformation best practices are:

The enemy is the gap, not the competitor
Lead from insights, not with tools
Focus on the why, the number of who's will follow
Build maturity rings
Lead journeys
Track the right numbers.

See more are blirt.com.au

In this episode, Craig and Stuart kick into Season 2 with the first of a 2 part series on brand transformation best practices.

We introduce and cover the first 3 of 6 best practices:

The six brand transformation best practices are:

The enemy is the gap, not the competitor
Lead from insights, not with tools
Focus on the why, the number of who's will follow
Build maturity rings
Lead journeys
Track the right numbers.

See more are blirt.com.au

Previous Episode

How to unlock clarity & focus successful transformation; introducing the Brand Experience Maturity Assessment #26

In this episode Blirt CEO, Stuart Leo, introduces the BEMA.... the Brand Experience Maturity Assessment and discusses how organisations can find the clarity to make digital transformation successful.

What is the BEMA?
The BEMA is the Brand Experience Maturity Assessment.

What does it do?
It helps a leadership team find the clarity in where and what should have the highest priorities of transformation.

OK, that sounds magical, really?
It's not a silver bullet, the BEMA is a maturity assessment of how a leadership & management team are delivering across 6 functional ares of the business; vision, market, strategy, business model, customer experience and employee experience.

The the executional area of CX & EX the BEMA delivers a competency and capability rating on skills and systems the organisation are delivering on through sales, marketing, service and HR.

The tool is designed to help leaders deliver on CX whilst creating a great EX.

See more. Visit: https://www.blirt.co