Less words, more action: Developing a high performing marketing team

01/22/25 • 58 min

In this episode, we sit down with Toni Westlake, Head of Brand and Marketing at Big Red Group – the powerhouse behind some of your favourite experience brands like RedBalloon and Adrenaline. Toni shares game-changing tips on how to restructure a marketing team for both quick wins and long-term success, and reveals how to make brand tracking your secret weapon in boardroom conversations. We hope you enjoy!

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In this episode of The Brand Hunch podcast we chat to Tom Dusseldorp, CMO at Australian Vintage, an ASX listed wine and drinks company. Tom's career has been spent focussed on the marketing P of product, and more specifically championing new product development within Freedom Foods, Camp Australia and now at Australian Vintage. Tom has always seen brand through the lens of driving commercial growth, and brings an entrepreneurial hustle to marketing, forging new opportunities. We discuss the interrelationship between brand and growth, his process for tapping into new opportunities.

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