
Global flavours, local savours: Crafting global brands locally
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06/21/24 • 37 min
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Giga to Nano: A CMO’s tale of crafting brands large and small
In this episode of The Brand Hunch, Lindsay Rogers sits down with Toby McKinnon, former-CMO of Sapia.ai. They delve into the differences between crafting brands within a corporate marketing team, to a marketing team of one, starting from scratch in a start up. Toby talks about the importance of creative adaptability in building brands and teams.
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