Breaking conventions: Sweating assets to drive growth

12/23/24 • 39 min

In this episode of The Brand Hunch podcast we chat to Tom Dusseldorp, CMO at Australian Vintage, an ASX listed wine and drinks company. Tom's career has been spent focussed on the marketing P of product, and more specifically championing new product development within Freedom Foods, Camp Australia and now at Australian Vintage. Tom has always seen brand through the lens of driving commercial growth, and brings an entrepreneurial hustle to marketing, forging new opportunities. We discuss the interrelationship between brand and growth, his process for tapping into new opportunities.

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Advertising agency to private equity: Building a brand on the same team

In this episode of The Brand Hunch podcast, we chat to Brian Wakabayashi at CoLab. Brian spent many years leading global strategy for big brands like Xbox on agency side, and took the jump over to CoLab, a creative studio owned by WestCap, a private equity investor based in San Francisco. CoLab was born out of a bunch of the original Airbnb team, and brings a strong product and marketing focus to the investments. We discuss how different the process is when there's no external agency pitching involved in brand building, how and when technology start ups should invest in brand, what he would do with a $0 marketing budget, and why brand consistency is key.

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Less words, more action: Developing a high performing marketing team

In this episode, we sit down with Toni Westlake, Head of Brand and Marketing at Big Red Group – the powerhouse behind some of your favourite experience brands like RedBalloon and Adrenaline. Toni shares game-changing tips on how to restructure a marketing team for both quick wins and long-term success, and reveals how to make brand tracking your secret weapon in boardroom conversations. We hope you enjoy!