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The Brand Compass - EP054 | Lean Into Your Purpose: Be Brave And Claim Your Unique Genius Zone, with Finola Howard

EP054 | Lean Into Your Purpose: Be Brave And Claim Your Unique Genius Zone, with Finola Howard

The Brand Compass

10/25/24 • 30 min

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In this episode:

Does your heart stop and your brain fizz to a grinding holt when you are asked:

“What’s your purpose?”

(tumbleweed)

Yeah, I thought so. For some people the answer to this question is easy and rolls off the tongue fast. For others...it’s harder. Much harder. Especially if they haven’t taken the time to really work it all out.

Never fear. Today will be different for you, my friend. My guest on this episode is going to talk about this topic of purpose like you haven’t heard it before.

For me, when I get asked this question: I get anxious...I worry I won’t get it “right” when I say it, on one hand, and then on the other hand, I get this weird sense of ...who am I to have a purpose?

Feel similar? Come and listen to this conversation I have with Finola Howard, author of the book: “What if...joy was how you measured success and the money proved you right?”

She talks about this in a way that may just tip you over to really (finally) HEAR, why this is such important work to get right.

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GUEST BIO:

Finola Howard is a Business Growth Strategist with a joyful heart, as well as a speaker, best selling author and top ranked podcaster.

She cut her teeth in brand building, market positioning, business strategy, digital strategy and as a thinking partner to businesses who want to scale in Ireland, UK, USA, Canada, Australia and even further afield.

She takes a uniquely blended approach that combines the grounded commercial acumen of three decades of marketing experience with empathy, intuition, NLP and other personal development tools.

SHELLEY RÖSTLUND BIO:

Shelley is a systems-led brand strategist working with knowledge experts...those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

10/25/24 • 30 min

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