The Brand Compass

A show hosted by Shelley Röstlund, a brand strategist who teaches subject matter experts to transform their expertise into a momentum-building brand machine. Shelley supports micro entrepreneurs to approach brand building in a system-led way. She encourages them to answer the tough “why” questions to help distill their vision, value-driven offer and support the crafting of well thought-through messaging. The show’s episodes are designed to: > emphasise branding principles that are relevant for small businesses > heighten the importance of being an authentic voice in world of murky, overstretched newsfeeds > stretch your perception of value and realise that the ‘intangible’ has value > encourage you to let go of the products, actions or decisions that no longer serve you Shelley is joined by specialists, business leaders and micro business brand owners who all have 'lessons learnt' (through failures and successes) to share with you. Their candid discussions of the reality behind building their own brands will help to give you confidence in making better decisions for you and your business. We invite you to subscribe to the Brand Compass and listen openly to Shelley and her guests as they bring fun back into your work day and gently provoke having those conversations you are a little hesitant to have. You’re in safe hands. Join us.