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The Brand Compass

The Brand Compass

Shelley Röstlund

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5.0

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A show hosted by Shelley Röstlund, a brand strategist who teaches subject matter experts to transform their expertise into a momentum-building brand machine. Shelley supports micro entrepreneurs to approach brand building in a system-led way. She encourages them to answer the tough “why” questions to help distill their vision, value-driven offer and support the crafting of well thought-through messaging. The show’s episodes are designed to: > emphasise branding principles that are relevant for small businesses > heighten the importance of being an authentic voice in world of murky, overstretched newsfeeds > stretch your perception of value and realise that the ‘intangible’ has value > encourage you to let go of the products, actions or decisions that no longer serve you Shelley is joined by specialists, business leaders and micro business brand owners who all have 'lessons learnt' (through failures and successes) to share with you. Their candid discussions of the reality behind building their own brands will help to give you confidence in making better decisions for you and your business. We invite you to subscribe to the Brand Compass and listen openly to Shelley and her guests as they bring fun back into your work day and gently provoke having those conversations you are a little hesitant to have. You’re in safe hands. Join us.
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Top 10 The Brand Compass Episodes

Goodpods has curated a list of the 10 best The Brand Compass episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Brand Compass for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Brand Compass episode by adding your comments to the episode page.

In this episode:

I bring my Speaking Coach, Jackie Goddard, back on so we can have an open discussion about what it was like being coached to prepare for my talk at You Are The Media’s Creator Day, down in Poole (south coast of UK).

Come and be a fly on the wall as we walk through Jackie’s process, using my talk as a demonstrative example.

You’ll get some ideas on how this reflects on you, and how you move your clients through from point A to point B. This will be a particularly useful listen if you have been wanting to present something to a room, or even stand up on a stage and something has been stopping you.

Consider working with a speaking coach. I can highly recommend Jackie who is a complete subject matter expert at what she does.

Guess what? Speaking coaching isn’t “presentation skills” training – it’s so much more. The main meat of your value in delivering whatever it is that you are working on to share with an audience - is about eliciting what it is exactly you are trying to get across in your message, finding relatable stories and images to bring that message home, and then to find a way to do it in YOUR WAY.

And yes, Jackie will teach you about the anatomy of voice, breathing and balancing your wellbeing as well.

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GUEST BIO:

Jackie Goddard is a Speaking Trainer and Coach who helps business owners, leaders and authors to gain confidence delivering paid talks to share their knowledge and leverage their authority in their space.

She is on a mission to empower yearning speakers to get excited about sharing their ideas, stories and life lessons.

She teaches her clients how to craft engaging talks, use their voice and breath better and sharpen their overall performance skills.

Jackie has over 25 years of experience working in and around the performing arts as an actor, director, producer, and teacher, facilitating acting and voice workshops.

SHELLEY RÖSTLUND BIO:

Shelley is a systems-led brand strategist working with knowledge experts...those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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In this episode:

Have you been thinking about trying to get onto a podcast show as guest? Or – are you a podcast host and are head deep in trying to seek out and pick the right people to come on to your show? This episode is for you.

This is important for you as a subject matter expert or service provider who wants to be a bit more visible or be noticed more. Guesting on podcast shows is a great opportunity for you to express yourself and your personal brand, and of course, demonstrate that genius that’s living inside that gorgeous brain of yours.

I bring on one of my personal brand strategist colleagues, Imogen Jones, from our agency business, Harbour 32, to chat through some of what we talk about when we are looking for the right guests for this show, and also how we (as listeners) look for in a GOOD guest on shows we listen to.

Again, this is a relaxed conversation and we share what we like (and dislike) about guests on shows, and talk a bit about some of the practical things that you could do to make yourself more appealing to be asked to be a guest on a show.

Let us know what you think makes a good guest on a show? Or if you have questions about how you can be more attractive to be asked to be on a show – just give me a shout.

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GUEST BIO:

Imogen Jones is a personal brand strategist who helps clients to gain clarity on the deep motivational needs of their ideal clients, and craft offers that REALLY solve their unbearable aches.

With 20 years-experience working in marketing and customer-focussed roles inside marketing research and healthcare businesses, today runs her own freelance consulting business.

As a strategic marketeer, Imogen is creative and intuitively empathetic to understanding the position of the customer. She is the ultimate people person.

Imogen also works on personal brand strategy and podcast management at specialist marketing agency, Harbour 32, with Shelley Rostlund.

SHELLEY RÖSTLUND BIO:

Shelley is a systems-led brand strategist working with knowledge experts...those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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In this episode:

For me, brand experience, and even your personal brand experience, is all about how you want your clients to feel with they come into contact with you, work with you or even just communicate with you. It's the 4D experience that encompasses sight, sound, emotions and the physical experience.

As service providers, sometimes we may fall into the trap of thinking: “what can we do? We don't have a physical product that we deliver and a customer unpacks or unwraps, so what are we talking about here?”

There are so many invisible and visible touch points in your client's journey - you just have to sit down and think about it.

In this episode I share the joyful centre of Will Guidara’s ‘Unreasonable Hospitality’ concept, why it’s important to ‘codify’ your brand experience, and also open your mind up to the possibility that even you, as a subject matter expert and service provider, have many opportunities for beautiful, emotive touchpoints to consider in your brand experience.

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SHELLEY RÖSTLUND BIO:

Shelley is a systems-led brand strategist working with knowledge experts...those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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In this episode:

If you are regular listener, you’ll know that I’ve tinkered on the edge of the topic of Artificial Intelligence now in a few episodes.

You will have heard me speaking to Stephen Ruse, my IP lawyer friend, as we openly tried to work out between us what impact AI will have on our ownership and rights to the use of our physical likeness and voice.

I have also been talking at length about why it’s so important for you not to panic, but to really lean into working out how you are going to stand out and survive what’s coming.

In this episode, I go much deeper. My guest is highly tuned into this topic I want to get into, and that’s about where Artificial Intelligence intersects with us as subject matter experts. Are we a dying breed?

I have this slight concern about the impact AI will have on subject matter exerts and their process of learning and honing their craft in their space, and what the quality of expert professionalism looks like in the future.

This is not a negative episode at all. I’m hoping it will make you sit up and pay attention – because this is going to affect you quite significantly in the next few years and I want you to be informed and be ready for what’s coming.

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GUEST BIO:

Izabela Russell is the CEO of Music Radio Creative (MRC), a family-owned full-service audio agency and the largest professional voice-over agency in the world.

Izabela’s highly talented audio specialist husband Mike, an Adobe Certified Expert, founded the business in 2004 after a career in radio. Since then, MRC have been at the forefront of professional audio in the UK, and around the world.

They have 180+ professional voice-over artists they work with to support and deliver on their client’s needs globally.

Their clients range from big brands like Warner Bros, the World Health Organization, FBI, the BBC, as well as thousands of smaller businesses and solopreneurs. They work with businesses, podcasters, radio stations, DJ labels, movie production houses, advertisers, and more.

SHELLEY RÖSTLUND BIO:

Shelley is a systems-led brand strategist working with knowledge experts... those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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In this episode:

I share what I think are the higher over-arching purpose angles to podcast shows.

Why are these important? Well – it may explain why you like or don’t like certain podcast shows, or it may well help galvanise you into thinking about which purpose types might actually be possible for you, if you want to start a podcast show.

These purpose angles can stretch over any genre – so shows that relate to business, wellness, true crime, mental health, etc. We are looking here at the bigger intention of the show – regardless of topic or audience.

Come listen as I walk you through:

The Megaphone

The Spotlight

The Magnet

The Torchbearer

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SHELLEY RÖSTLUND BIO:

Shelley is a systems-led brand strategist working with knowledge experts...those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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In this episode:

I bring back Alison O’Leary, a Career and Life coach, who comes to help us understand the importance of uncovering our Adventures in Happiness.

This bleeds nicely into my mantra of getting you to be more YOU, more of the time and have more fun in your everyday.

Back in episode 16, Ali and I talked about how designing your ideal working lifestyle was also key to defining the way YOU want to work. And we shared how work looks very different today, to say... our parent’s generation.

The world has changed, so I guess the question is: have you really realised that? Or are you operating on autopilot of what work HAS to look like because of a set of beliefs you are following based on the past?

In this episode, we ask you to open your mind - because we are going to dig into what you can do to enjoy your work more and specifically how you can build adventures of happiness into your day, week, month and year.

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GUEST BIO:

Alison is a highly experienced, certified life and career coach and is an active ideal life advocate, helping people to discover their adventures in happiness.

She’s the founder and designer of the Work WonderlandTM process, her proprietary model that helps people make career and life choices that truly align with their values, strengths, passions, skills and life goals. She hosts her own podcast show called Dream Chasers.

Alison hails from a high-paced, London-based corporate background, working for more than 20 years in the field of PR and Communications, until she made her own radical transition to her ideal life, living and working from a remote mountainside in Wales.

Today she focusses her life coaching on supporting professionally successful people in making career changes that facilitate transformational life change.

SHELLEY RÖSTLUND BIO:

Shelley is a systems-led brand strategist working with knowledge experts...those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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In this episode:

I share my reflections on how it went, running a 21-day personal story challenge with my friends and connections.

I honestly share my reflections on what I noticed about myself when taking part in the challenger myself, and what I learnt from the interaction with my content. I move on to sharing what I noticed (in a helicopter view) about what my friends were sharing in the challenge.

Then lastly, I have two participants who also share what they got from doing the challenge for them and you’ll hear direct from them.

What will you learn from listening to this episode? Well – you’ll hear whether or not I pay any attention to analytics and algorithms, and where I think you should be focussing when working out the purpose to your content.

What we share and how we share it...needs to be an extension of our personal brand. Is yours? Or are you more sporadic, or work-focussed, and don’t really think about it?

I hope that this episode helps you to see that there is a world of connection possibility in sharing more of yourself with your audiences, whether that’s online or in-person.

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SHELLEY RÖSTLUND BIO:

Shelley is a systems-led brand strategist working with knowledge experts...those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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In this episode:

If you have been thinking about starting a podcast show, or have started a show and are working hard to make your show great for your listeners – I hope you will enjoy this episode.

I bring on one of my personal brand strategist colleagues, Mark Franklin, from our agency business, Harbour 32, on to chat through some of the nuances that we feel are so intrinsic to really embodying your personal brand as a podcast show host and what that looks like.

It’s a relaxed conversation and we share how we each feel about what a GOOD or BRILLIANT host looks and sounds like, and even recommend some shows we listen to.

Let me know if you like this one! I have more like these planned.

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GUEST BIO:

Mark Franklin is a mindset expert and business strategist who helps business owners and leaders flow from inertia to victory by embracing their fears.

He hails from 20+ years in leading the social selling division of an award-winning children’s publishers in the UK and Europe.

After years of working with thousands of independent solo-preneurs, he is uniquely talented in supporting people to distil their ‘WHY’, articulate their ideal future and help them tell more meaningful stories.

Today he runs his own coaching, training and consultancy business, and works with Shelley on personal brand strategy and podcast show positioning, in their agency business Harbour 32.

SHELLEY RÖSTLUND BIO:

Shelley is a systems-led brand strategist working with knowledge experts...those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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In this episode:

I start the conversation with you about how you physically speak or communicate with your clients, or with an audience when you are recording a video, delivering a webinar, doing the work you do, or even being on podcast show.

I introduce you to Vocal Archetypes, and particularly how Vinh Giang describes these in his communication skills training, which I have done myself.

Honestly, Vinh is an absolute model of excellence if you are looking for someone to listen to, or even emulate when it comes to flexing your communication muscles.

In this episode I am going to walk you through some of what I’ve directly learnt from Vinh about the core foundations to communicating effectively, and will also share the four main vocal archetypes that Vinh teaches in his communication training. These four are the main ones that are easy enough for you to learn about and absorb immediately. AND you will want to.

Why is this important? Because you have to speak and use your voice A LOT, in your work - in consulting, advising and or teaching your clients. (Not to mention if you have a speaking gig opportunity!)

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SHELLEY RÖSTLUND BIO:

Shelley is a systems-led brand strategist working with knowledge experts...those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time teaching subject matter experts running micro businesses how to transform their expertise into a momentum-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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In this episode:

Big topic this one! I walk you through three of the many hats you wear in your business: Branding, Marketing and Sales. I feel like these get all meshed together for micro and small businesses, and in the end ...you are not very clear which role you are plating and when. This seriously impacts your effectiveness in each of this arena on a day-to-day basis.

Your long-term momentum can be affected if you don’t gain clarity about which of these roles you are playing in your business...and if you are not great at one or two of them – how are you overcoming that?

In this episode I share my definition of these three roles, and use my metaphor of The 3 Amigos. I’m hoping you will better understand the difference in function and purpose between these 3 hats you wear, and also – you will clearly choose which hat you are putting on, based on the job or task in front of you.

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SHELLEY RÖSTLUND BIO:

Shelley is a systems-led brand strategist working with knowledge experts...those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

- - -

All episodes are video recorded, so you can watch them on the website show notes, or on YouTube.

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FAQ

How many episodes does The Brand Compass have?

The Brand Compass currently has 53 episodes available.

What topics does The Brand Compass cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on The Brand Compass?

The episode title 'EP048 | Reflections on Running a Personal Story Challenge, with Shelley Rostlund' is the most popular.

What is the average episode length on The Brand Compass?

The average episode length on The Brand Compass is 24 minutes.

How often are episodes of The Brand Compass released?

Episodes of The Brand Compass are typically released every 14 days.

When was the first episode of The Brand Compass?

The first episode of The Brand Compass was released on Sep 11, 2022.

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