Writing a Biz Book: Traditional vs Self Published? Your Biz Needs a Book with Ally Machate

05/15/24 • 29 min

2 Listeners

If you’re considering writing a business book – and you really should, it’ll do wonders for your business – you’ll likely wondering if you should go the traditional publishing route, or self-publish.

There’s merit to both and which is best depends on your goals for the book. Fortunately, we have Biz Book regular Ally Machate with us in the studio today. She has decades of experience in both sides of the publishing world and is here to to help us navigate it all.

Plus, as always, you’ll hear a little of my book journey as I navigate bringing my book, Think Like a Film Crew, out later in the year.

Look for more episodes in this ‘Your Biz Needs a Book Series’. We’ve got all your questions covered.

Ally’s Website: www.thewritersally.com

Ally’s Recommended Book:

Successful Self-Publishing; How to Publish + Market your Book – Joanna Pen

The Essential Guide to Getting Your Book Published – Arielle Eckstut + David Sterry

Click titles to see on Amazon #affiliate

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Plus, as always, you’ll hear a little of my book journey as I navigate bringing my book, Think Like a Film Crew, out later in the year.

Look for more episodes in this ‘Your Biz Needs a Book Series’. We’ve got all your questions covered.

Ally’s Website: www.thewritersally.com

Ally’s Recommended Book:

Successful Self-Publishing; How to Publish + Market your Book – Joanna Pen

The Essential Guide to Getting Your Book Published – Arielle Eckstut + David Sterry

Click titles to see on Amazon #affiliate

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Previous Episode

What if Someone Else Wrote Your Biz Book? Your Biz Needs a Book with Sean Platt

1 Recommendations

In this strand of the show, we’ve been trying to convince you to write a biz book... and maybe that sounds like a fine idea, but you’ve not got the time or the inclination. That’s where a ghost-writer could be just what you need.

Today, we have my pal, Sean Platt in the studio – a man who’s written 200, or maybe 300 books himself (he’s kind of lost count at this point) + helped thousands of authors build a business with his company Sterling & Stone. As well as all that, his company’s been ghost-writing books for years for everyone from film studios needing a book to go with their blockbuster film to business owners like you.

We get into how to choose a ghost-writer, what to look for in the first interview + how to get the most out of working with them. Plus, Sean shares a whole heap of reading recommendations.

Sean’s Publishing Website: Sterling & Stone

Sean’s Ghost-writing Website: Invisible Ink Media

Sean’s personal Website: seanplatt.net

Sean on LinkedIn: Profile here

Sean’s Recommended Books:

On Writing: A Memoir of the Craft – Stephen King

Influence: The Psychology of Persuasion New Edition – Robert Cialdini

Elements of Style - William Strunk

Writing Without Bullshit: Boost Your Career by Saying What You Mean - Josh Bernoff

Other mentioned books:

Write. Publish. Repeat.: The No-Luck Guide to Self-Publishing Success - Johnny B Truant + Sean Platt

Bird by Bird: Some Instructions on Writing and Life - Anne Lamott

Click titles to see them on Amazon #affiliated

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Next Episode

What if the Lion, the Witch and the Wardrobe was a Biz Book? | Classics with Ron Tester

2 Recommendations

Once again, we look at a classic children’s book as if it was a biz book. What if either the Lion or the Witch in the title... were your boss? One is evil and bribes you with treats (that sleigh ride with the White Witch looks remarkably like a company car to me) and the Lion, Aslan, shows up, is vaguely encouraging then disappears... before later taking all the credit.

As a guide how not to behave with your staff it’s unparalleled and that’s before we get to the Wardrobe. Much to dig into – come + join us for a foolishness jumping off point, leading to solid business ideas.

Our Classic Book: The Lion, the Witch + the Wardrobe – CS Lewis

Recommended Books:

Rethinking Positive Thinking - Gabriele Oettingen

Together We Can Do Something Wonderful – Gill Tiney

Click titles to see them on Amazon #affiliated

And do check out Ron’s Website – www.rontestercoaching.com

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list