The Binge Factor
Tracy Hazzard
1 Creator
5.0
(4)
In The Binge Factor podcast for aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a bingeable podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to identify that unique binge-able factor - the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.
Join Authority Magazine columnist, BuzzFeed contributor, and former Inc. Magazine columnist, Tracy Hazzard, as she talks to Top Brandcasters using audio and video to spread their message to the world. With over 2600 interviews under her belt across all her articles, blogs, videos, and podcasts, Tracy asks the probing questions to bring you diverse views from successful industry veterans like Pat Flynn, Joe Rogan, and John Lee Dumas, and exposes the podcast launch and growth myths that no longer work. She covers the five things that make a show more bingeable and more profitable - the best ways to get great podcast guests, increase podcast listeners, encourage audience engagement, produce your podcast professionally, and find alternative ways to monetize your show.
NEW on The Binge Factor Podcast –
- Each episode becomes an article in Tracy’s Authority Magazine column, is syndicated in Thrive Global, and some are added to a BuzzFeed roll-up podcast tips article.
- On Tuesdays, Tracy gives shout-outs to new and noteworthy podcasts as she joins podcasters in the UK and Australia for a weekly #GivingTuesdayPodcasts episode.
- Want to improve your show and get Tracy to up your bingeability factor one-on-one? Take advantage of her free on-air coaching sessions available to all podcasters at all stages – from pre-launch to pivot to podfading recovery.
- Tracy will be dropping in monthly specials – replays of her Podfade Prevention Masterclasses on referrals, social media planning, pod to publish, interviewing, guesting, and other podcast launching, podcast marketing, and business growth topics. These masterclasses are usually only available to Podetize clients, but listeners get an exclusive peak.
Finding the Binge Factor is a skillset that Tracy has honed over her thirty-year career as a Brand Product Strategist for Hazz Design where she ghost-designed and launched 250+ consumer retail products generating more than $2 Billion at retail for her clients. Tracy has worked with leading brands like Martha Stewart Living to out-design and out-profit the competition and has taken her brand-building experience into her role as CEO and Co-Founder of Podetize.com, the largest post-producer of podcasts in the US. Podetize is reinventing brand marketing, creating a community and business that is obsessively podcaster-centric and focused on solutions to get hosts seen, heard, found and rewarded in this noisy digital world.
In addition to writing an Innovation Column for Inc. Magazine for four years, Tracy has been featured in Harvard Business Review, Forbes, Wired, and CNN Money. Tracy co-hosts three additional podcasts: Feed Your Brand
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Slashing The Myth That Hosts Make Absolutely No Money In Podcast Sponsorship With Samantha Lee Wright Of The Essential Oil Revolution
The Binge Factor
12/29/21 • 39 min
5.0
Is it true that hosts make absolutely no money in podcast sponsorship? In this episode, Samantha Lee Wright of The Essential Oil Revolution challenges that myth. Join in the conversation as Samantha shares with Tracy Hazzard how she started from nothing to becoming the top podcaster in her niche within a couple of weeks. Earning money from sponsorships helped her stay with her kids at home. The key is to find product services and companies that align with your listeners. Want to know how you can earn from sponsorships? This episode will teach you!
Connect With Samantha Lee Wright:
Instagram: https://www.instagram.com/samleewright/
Facebook: https://www.facebook.com/lifebysamwright
Linkedin: https://www.linkedin.com/in/samantha-lee-wright/
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2
Podcasting Impactful Stories That Make A Difference And Spread Hope With Army Veteran Scott DeLuzio Of Drive On Podcast
The Binge Factor
11/09/22 • 42 min
Sharing impactful and hopeful stories is what podcasting is all about. Millions of people, especially veterans, suffer from depression or PTSD, and they just need to know that they are not alone. Transitioning back from the military can be very difficult, and few people can understand that feeling. Today’s guest fully understands veterans' feelings, and he is on a mission to spread hope with his podcast.
Join Tracy Hazzard as she talks to the host of the Drive On Podcast, Scott DeLuzio, about his goal to help military veterans recover from mental health issues. Scott started his podcast after hearing that his friend took his own life because of mental health. Today, find out how he helps and cares for his audience when tackling difficult topics. Discover how he partners with other podcasts to build his listener base. Start listening to Scott’s impactful stories today!
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How Developing Your English Skills Can Actually Help Your Business With Lindsay McMahon Of All Ears English Podcast
The Binge Factor
12/28/22 • 42 min
The stakes are high when it comes to doing business in English and people around the world are willing to invest in acquiring better English skills. This is the niche that Lindsay McMahon targets with her show, All Ears English, an ESL podcast that caters to global professionals looking to improve their communication skills for work and life. Lindsay’s podcast is part of a bigger business model that includes courses, programs and an app, all of which have developed out of the podcast itself. All Ears English is a force to be reckoned with. Lindsay has a huge library of almost 2,000 episodes and she’s getting 7-8 million downloads a month. Given how much she loves both ESL and podcasting, she’s showing no signs of slowing down any time soon. Tune in as Tracy Hazzard gets to the bottom of why All Ears English is such a compelling show and why Lindsay has got to be one of the best podcast hosts out there.
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Building A Successful And Stylistic Podcast Show That Attracts Clients With Melissa Digianfilippo Of Will It Stick? Podcast
The Binge Factor
11/02/22 • 46 min
A creative topic deserves a creative podcast just so! And multi-million dollar creative agency owners Melissa DiGianfilippo & Alexis Krisay have absolutely done that in their podcast, Will It Stick?, where they explore the crazy marketing moments in history. In this episode, Melissa joins Tracy Hazzard to tell us how they have built a successful and stylistic podcast, attracting not only customers but also clients. She takes us across the transformation of their branding, the process of choosing brands and reviewing campaigns, and marketing and monetizing their show. Melissa and Tracy then dive into some content strategizing, offering tips on how to make the most of your show—from blog posts to video clips. With the access we now have to the world through social media, creative ways of reaching people are endless! Follow along to this great conversation to learn more about building a show that sticks.
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How Andi Smiley’s Podcast, The Friendly Podcast Guide, Helps Busy Moms Discover The Right Shows To Listen
The Binge Factor
11/23/22 • 44 min
Sometimes you just want a good podcast to listen to while caring for your kids. As a mom, finding the right podcast that is also kid-friendly for your child is a lot of work. If only there was a podcast guide out there for moms. You’re in luck because the guest today does precisely that.
Join Tracy Hazzard as she talks to the host of The Friendly Podcast Guide, Andi Smiley, about how she helps moms find the podcast they are looking for. Find out how and why Andi started a podcast as a mom. Learn how she grew and is continuing to grow her podcast business. Discover her process on how she scouts for new shows and gets guests. And know why there needs to be more kid-friendly podcasts right now.
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Earn More Recognition For Your Show With Podcast Consultant Mathew Passy Of Causepods
The Binge Factor
11/30/22 • 43 min
Are you an aspiring or current podcaster that wants your show to earn more recognition? A podcaster with a shoestring budget- or no budget but so passionate and have such well-meaning intentions with what you want to do? Today, Mathew Passy talks about how podcasters can elevate their efforts, elevate their messages, and ultimately put more people in front of more potential audiences. Mathew is a podcast producer and consultant with over a hundred shows. Join us and learn how you can make your show be heard!
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Celebrating Podcast Success! Announcing Who Made The Best Guest List From The First 100 Episodes of The Binge Factor
The Binge Factor
07/28/21 • 30 min
5.0
Celebrating podcast success in this 100th episode of The Binge Factor, Tracy Hazzard pays tribute to the 24 most memorable podcasters they’ve had on the show so far. Discover who made Tracy’s best guest list. From the funniest, the most fearless, and the best edutainer to the most unexpectedly interesting and original, learn why these podcasters and their podcasts are worth your while. Who knows, you might walk away with a gem of a tip or two you can use to grow your show and find your binge factor! So sit back and enjoy the show as we celebrate this exciting milestone.
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Reaching Your Target Market: Podcasting As A Powerful Medium To Accelerate Your Business With Joeri Billast Of CMO Stories
The Binge Factor
08/17/22 • 36 min
5.0
With the Internet’s reach, it makes sense that entrepreneurs take to social media as an avenue for building their brand and growing their business. Then it's just a matter of finding the right formula and medium to reach your target market and build a following. That was exactly what Fractional CMO & Marketing Strategist and the host of CMO Stories, Joeri Billast, found. Join in as he shares the challenges of creating content for a podcast with an international reach. Plus, Joeri provides valuable insights on how you can leverage that reach and use podcasting as a powerful medium in accelerating your business to the next level.
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Importance Of Podcasters Taking A Break And How To Enter A New Podcasting Niche With Lucy Liu Of The Lucy Liu Show
The Binge Factor
11/16/22 • 31 min
Are you an aspiring or existing podcaster that longs to be more confident behind the mic? Or are you an existing podcaster looking for a sign or validation? Today, Lucy Liu talks about how to enter a new podcasting niche and how critical it is for podcasters to take a break. Lucy is a podcaster who bravely decided to take an honest break after hitting 150 episodes in her show. Learn about how taking a break gives you all the much-needed new perspectives or how to become more confident behind the mic. Just tune in and take your pick!
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How Having A Management Blueprint Can Help You Monetize Your Show More With Steve Preda Of Management Blueprint Podcast
The Binge Factor
12/14/22 • 22 min
Everyone wants to shortcut their way to success. What better way to do that than untangle all those complications and simplify the process? Be it for your business or for your podcast. In this episode, Tracy Hazzard invites a guest who has been doing just that! Steve Preda is a Leadership Team Coach and the host of the Management Blueprint podcast, a show dedicated to exploring business shortcuts to help growth-minded entrepreneurs and their teams reach their business pinnacles. Here, Steve shares a couple of those with us, particularly how you can monetize your show. He breaks down the different strategies and frameworks that allow him to grow, then gives us a peek into his book, Pinnacle: Five Principles that Take Your Business to the Top of the Mountain. Steve offers so many nuggets in this conversation, so tune in to not miss out!
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