Selling Th3rd to Snapchat - Rudo and Esther talking about the journey they had with their company

07/05/23 • 58 min

We kick off this new season with not only new guests but also a new co-host, Anke Huiskes. A startup operator and angel investor building NP-Hard Ventures, an early-stage VC fund investing in product-obsessed founders, creating the building blocks of tomorrow.

In this episode Rudo and Esther shed light on Th3rd's innovative journey. Starting with the creation of the website Human Alloy, which generated high-quality 3D models that attracted big brands like Adidas and Nike. As 3D models and augmented reality gained popularity, Th3rd shifted their focus to creating digital 3D models of products for marketing purposes. Brands were seeking a full surface solution, which initially posed a challenge for Th3rd.

The journey to the acquisition was not without its share of setbacks and nerve-wracking moments. Join our hosts and guests as they reveal the stress and challenges faced leading up to the deal, including the loss of assignments and the impact of the pandemic. They reflect on the significance of signing the contract and the gradual release of stress that followed.

The acquisition has brought both excitement and pride to Th3rd's team as they become one of the standards for 3D asset creation worldwide. Discover how having a big company like Snapchat as a backer gives them confidence and simplifies working with prominent brands.

Want to know more about our guest?

Rudo Bisschop
Esther Bisschop
Th3rd

Remember, our podcast is available on all major platforms, so be sure to subscribe and share with your fellow podcast enthusiasts.

The Big Exit Show is an initiative by Peak and NP-Hard. Want to know more about Peak and the ventures we back? Check out our website. Want to know more about NP-Hard? Have a look at our website.

Feedback for our podcast or want to be featured on our show? Please reach out at [email protected].

Want to know more about our guest?

Rudo Bisschop
Esther Bisschop
Th3rd

Remember, our podcast is available on all major platforms, so be sure to subscribe and share with your fellow podcast enthusiasts.

The Big Exit Show is an initiative by Peak and NP-Hard. Want to know more about Peak and the ventures we back? Check out our website. Want to know more about NP-Hard? Have a look at our website.

Feedback for our podcast or want to be featured on our show? Please reach out at [email protected].

Previous Episode

Selling Ubimax to Teamviewer - Hendrik Witt on taking advantage of the right moment

In this episode of The Big Exit Show we talk to Hendrik Witt of Ubimax. Witt sold his augmented reality solution to Teamviewer in 2020. A story with many valuable lessons:

How to bootstrap your startup, by doing consulting on the side
Successfully working together with the innovation department of big corporations
The importance of momentum and why you need to close a deal as soon as possible

In The Big Exit Show our hosts Johan van Mil and Remy Gieling talk to tech entrepreneurs about scaling their companies and the lessons and pitfalls of a successful exit.

The Big Exit Show is an initiative by Peak. Peak invests in early-stage SaaS, marketplace, and platform companies ran by kick-ass teams. Want to know more about Peak and the ventures we back? Check out our website or send us a message! Feedback for our podcast or want to be featured on our show? Please reach out at [email protected].

Next Episode

Selling Givve to Up group - Patrick Löffler's power of workplace culture in successful exits

On this episode of The Big Exit Show, hosts Johan and Anke sit down with Patrick Löffler, the former snowboarder and entrepreneur behind the successful credit card company Givve. They explore Patrick’s unique journey from bankruptcy to building a company that prioritized digital work culture and employee well-being. Listen in as this episode discusses the following:

Givve's strategic pivot
The complexities of the acquisition process
The crucial role of workplace culture in choosing an acquisition partner
And Patrick's personal takeaways from the exit experience

All wrapped up with insights on the true cost and rewards of entrepreneurship. It's a tell-all episode packed with lessons on innovation, perseverance, and the art of a graceful exit.

More about Patrick:
Patrick launched GIvve in 2010 as a company selling universal gift vouchers. Initially targeting consumers (B2C), the business saw limited success. Recognizing the need to adapt, Patrick strategically shifted GIvve's focus to a business-to-business (B2B) model. Capitalizing on country-specific tax incentives, such as Germany's €50 per employee tax-exempt benefit, GIvve now supplies prepaid credit cards for companies to offer as tax-free perks to employees. Patrick's leadership and agility have made GIvve a key player in providing practical financial solutions that fit seamlessly into an employee's daily essentials—right next to their keys and phone.
What to learn more about Patrick, check this out
givve® » Ihr erfahrener Partner für starke Benefits

The Big Exit Show is an initiative by Peak and NP-Hard. Want to know more about Peak and the ventures we back? Check out our website. Want to know more about NP-Hard? Have a look at our website.

Feedback for our podcast or want to be featured on our show? Please reach out at [email protected].