Episode 7: What is the "New Normal" in Grocery and Marketing - HEB’s Ashwin Nathan on the Impact of COVID-19 and Meeting Challenges with Innovation
The Besomebody Podcast04/27/20 • 39 min
Ashwin Nathan leads the marketing & digital efforts for HEB, the largest grocery chain in Texas with over $20B in revenue and more than 120,000 employees. COVID-19 has impacted their marketing, operations and supply chain, and has forced them to innovate faster than ever before in order to serve their community safely today, and in the future.
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04/27/20 • 39 min
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