
Ep 81: Building Culture at Starbucks with Howard Behar
Explicit content warning
11/11/22 • 29 min
This episode of #TBNE features the former president of Starbucks Coffee and is the author of "It's Not About The Coffee: Leadership Principles from a Life at Starbucks".
His career in business spans decades across consumer-oriented businesses covering a number of industries. He retired from Starbucks Coffee after 21 years where he led both the domestic business, as President of North America, and was the founding President of Starbucks International. During his tenure, he participated in the growth of the company from 28 stores to over 15,000 stores spanning five continents. He served on the Starbucks Board of Directors for 12 years before retiring.
Currently, a Trustee for the Sheri and Les Biller Family Foundation and is on the advisory board of Anthos Capital as well as having formerly served on the board for Starbucks, GAP, and the University of Washington Foundation among many others. He is deeply committed to the development and education of our future leaders and has been a longtime advocate of the #ServantLeadership Model Don't forget to subscribe and leave a review.
Connect with Howard Behar:
- https://www.linkedin.com/in/howard-behar-24ba274/
- It's Not About The Coffee: Leadership Principles from a Life at Starbucks
Connect with Rob:
Show Produced by: Niranjan Deshpande (Nick), Broken Frames Studio, www.brokenframesstudio.com
Creative Director: Maxim Sokolov, www.maximsokolov.com
Special offer for #BearNation listeners who are interested in trying Brilliantly Warm (https://www.brilliantly.co/), use this 10% off discount code WELCOME10.
We have teamed up with Phin, a social impact company, to give back for each episode to the communities that we serve. To learn more or get involved with Phin for your company, visit: https://www.phinforgood.com/
This episode of #TBNE features the former president of Starbucks Coffee and is the author of "It's Not About The Coffee: Leadership Principles from a Life at Starbucks".
His career in business spans decades across consumer-oriented businesses covering a number of industries. He retired from Starbucks Coffee after 21 years where he led both the domestic business, as President of North America, and was the founding President of Starbucks International. During his tenure, he participated in the growth of the company from 28 stores to over 15,000 stores spanning five continents. He served on the Starbucks Board of Directors for 12 years before retiring.
Currently, a Trustee for the Sheri and Les Biller Family Foundation and is on the advisory board of Anthos Capital as well as having formerly served on the board for Starbucks, GAP, and the University of Washington Foundation among many others. He is deeply committed to the development and education of our future leaders and has been a longtime advocate of the #ServantLeadership Model Don't forget to subscribe and leave a review.
Connect with Howard Behar:
- https://www.linkedin.com/in/howard-behar-24ba274/
- It's Not About The Coffee: Leadership Principles from a Life at Starbucks
Connect with Rob:
Show Produced by: Niranjan Deshpande (Nick), Broken Frames Studio, www.brokenframesstudio.com
Creative Director: Maxim Sokolov, www.maximsokolov.com
Special offer for #BearNation listeners who are interested in trying Brilliantly Warm (https://www.brilliantly.co/), use this 10% off discount code WELCOME10.
We have teamed up with Phin, a social impact company, to give back for each episode to the communities that we serve. To learn more or get involved with Phin for your company, visit: https://www.phinforgood.com/
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Ep 80: Why Decarbonization/ClimateTech Are The Next Arena For Startup/Corporate Collaboration
This episode of #TBNE features a long-time friend of the show and now 4x guest Matt Hooper as we talk about Decarbonization and ClimateTech and the focus on corporate/startup collaborations.
Don't forget to subscribe and leave a review.
Connect with Matt Hooper:
- Linkedin:
- Website:
- Personal: Matthooper.me
- Idonea: http://www.ideona.us/
- Pod: https://www.livefromtomorrow.fm/
Connect with Rob:
Show Produced by: Niranjan Deshpande (Nick), Broken Frames Studio, www.brokenframesstudio.com
Creative Director: Maxim Sokolov, www.maximsokolov.com
Special offer for #BearNation listeners who are interested in trying Brilliantly Warm (https://www.brilliantly.co/), use this 10% off discount code WELCOME10.
We have teamed up with Phin, a social impact company, to give back for each episode to the communities that we serve. To learn more or get involved with Phin for your company, visit:
Next Episode

Ep 82: Make it in America with Matt Sawyer
This episode of #TBNE features Business Strategist, Author (soon to be), and Adjunct Professor Matthew Lee Sawyer as we talk about his book that will be out soon called, "Make It In America". We talked a bit about his journey to being a professor, how that helped give him the confidence to write a book, and the effort and impact he wanted to make with writing this book.
Be sure to check out Matt’s book, now available for presale, at www.matthewleesawyer.com.
Don't forget to subscribe and leave a review.
Connect with Matthew Lee Sawyer:
Connect with Rob:
Show Produced by: Niranjan Deshpande (Nick), Broken Frames Studio, www.brokenframesstudio.com
Creative Director: Maxim Sokolov, www.maximsokolov.com
Special offer for #BearNation listeners interested in trying Brilliantly Warm (https://www.brilliantly.co/), use this 10% off discount code WELCOME10.
We have teamed up with Phin, a social impact company, to give back for each episode to the communities we serve. To learn more or get involved with Phin for your company, visit:
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