EP 37: Bootstrapping a Clean Fragrance Business and Why It Is All About Authenticity with Rosie Johnston founder of by/Rosie Jane

Want to learn how to get your business into Sephora while working a full time job and having kids, this is the episode for you! Rosie Johnston has built an incredible business while doing just that. Rosie was wearing her handmade clean fragrance 11 years ago when she had the realization she could turn it into a business focused on clean and sustainable perfumes. by/Rosie Jane was founded with the mission to create a non-toxic, transparent alternative to fragrances. With a background in makeup and entrepreneurship, Johnston bootstrapped her business and handmade all her products building a solid intuition for what her business needed every step of the way. by/Rosie Jane is now found in Sephora stores nationwide and is a feature in their clean beauty collections. Rosie's secret to success? Find and stick to your brand's authenticity and don't get too ahead of yourself.
Tune in to learn how she got her brand into Sephora stores, the steps to bootstrapping a business, and why DTC is a must in any business.
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