EP 37: Bootstrapping a Clean Fragrance Business and Why It Is All About Authenticity with Rosie Johnston founder of by/Rosie Jane

03/16/21 • 22 min

Want to learn how to get your business into Sephora while working a full time job and having kids, this is the episode for you! Rosie Johnston has built an incredible business while doing just that. Rosie was wearing her handmade clean fragrance 11 years ago when she had the realization she could turn it into a business focused on clean and sustainable perfumes. by/Rosie Jane was founded with the mission to create a non-toxic, transparent alternative to fragrances. With a background in makeup and entrepreneurship, Johnston bootstrapped her business and handmade all her products building a solid intuition for what her business needed every step of the way. by/Rosie Jane is now found in Sephora stores nationwide and is a feature in their clean beauty collections. Rosie's secret to success? Find and stick to your brand's authenticity and don't get too ahead of yourself.
Tune in to learn how she got her brand into Sephora stores, the steps to bootstrapping a business, and why DTC is a must in any business.
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EP 36: Sheila Morovati Shares Her Nonprofit Basics and How She Is Saving The Environment One Crayon At A Time

Have you always wanted to give back to your community? Maybe there's a cause you've been wanting to fundraise and organize for? This week on the Badass CEO, Sheila Morovati shares her insight on starting a nonprofit organization, connecting with potential donors, and what it takes to make a lasting impact in your community.
Tune in to learn how she secured funding for her nonprofit, got the city of Malibu to rethink its stance on plastic straws, and why it's all about intention and heart in the nonprofit world.
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EP 38: Kim Hehir Talks E-Commerce, Starting Brutus Broth with Family, And How To Get Into The Big Box

Have you wondered what it is like to start a business with your family? Or how to get your products in one of the big box stores? Kim Hehir, the founder of Brutus Bone Broth, has done just that. She started her sustainable dog food brand with her sister in 2018, and they are in over 4,000 stores nationwide, including Target. Its mission is to better the lives of pets across the US by providing a supplement-infused and sustainable alternative to standard food options. Hehir walks us through how she bootstrapped the business, how she broke through the male-dominated pet food industry, and her tricks of how she transitioned into e-commerce without using expensive ad campaigns and PR firms.
Sign up for the Badass CEO Newsletter for weekly advice and resources on how to get started on a business idea, grow your business, and be the badass entrepreneur of your dreams.
To learn more about the Badass CEO Podcast go to: http://www.thebadassceo.com/ To get the Top 10 Tips every entrepreneur should know go to: https://thebadassceo.com/tips-for-every-entrepreneur/
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I put together a Free Top 10 Checklist for Every Entrepreneur. Click here to get your copy:

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https://thebadassceo.com/big-box-retailers/

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The Badass CEO - EP 37: Bootstrapping a Clean Fragrance Business and Why It Is All About Authenticity with Rosie Johnston founder of by/Rosie Jane

Transcript

Mimi Maclean:
Welcome to The Badass CEO podcast. This is Mimi Maclean. I'm a mom of five, entrepreneur, Columbia Business School grad, CPA, and angel investor, and I'm here to share with you my passion for entrepreneurship. Throughout my career, I've met many incredible people who've started businesses, disrupted industries, persevered, and turned opportunity into success. Each episode we will discuss what it takes to become and continue to be a badass CEO, directly from the entrepreneurs