Rockin the Ages with Anita Mahaffey, Founder of Cool-Jams

Anita Mahaffey is a wife, mother, and serial entrepreneur. She founded Cool-jams in 2007 at the age of 50. Her goal is to help people sleep better. As a three-time survivor of cancer, she speaks about inner beauty versus outer beauty and the importance of accepting oneself and other as they are. Listen to what she has to say about Rockin the Ages.

"My motivation to start Cool-jams in 2007 was because I was having terrible sleep problems. I tried so many brands of sleepwear and couldn’t find anything to help me to stay cool, dry, and temperature regulated. The more I talked to other men and women with the same issues, the more I understood that I was on to something. As a textile expert, I knew there had to be a better way to sleep if I could just develop some fabrics that would help wick moisture, eliminate temperature swings, and dry rapidly. It was a tall order because I was not only concerned about developing a smart fabric to help me sleep better, but I wanted great looking products as well. After several years of research & development, I found the Cool-jams solution and was ready to launch." -Anita Mahaffey

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