Episode 333: James Pursey Says This is Why Your Sales Training is Failing-and How AI Can Fix It
The B2B Revenue Executive Experience10/22/24 • 39 min
Why is there a disconnect between the amount that organizations are investing in sales enablement programs and the yield of success they’re seeing as a result?
Why might your strategy be failing, and importantly, what are the solutions? Well, firstly, we have to accept that buyers have changed.
The complexities of buyer personas and the crucial need for dynamic, real-time data are things we all need to get our heads around sooner rather than later.
James Pursey is here to help us do just that – James is well-practiced boiling down complex business problems, getting teams aligned and driving the change that is needed in a company. He is the Co-Founder & CEO of Replicate Labs, an organization that helps sales & marketing teams understand their buyers better through utilization of advanced and dynamic buyer personas.
Timeline:00:00 - Intro02:04 - Uncovering Hidden Passions03:39 - From Marketer to AI Innovator06:36 - The Cost of Ineffective Sales Enablement09:24 - Measuring Success: The Downside of Surveys13:18 - Accountability in Sales Training15:24 - Learning to Swim20:44 - No One Wants to Be Sold To Anymore24:19 - Real-Time Relevance: Buyer Personas27:45 - Engaging Clients with New Tools32:19 - Feedback that Transforms33:58 - From Stagnant to Dynamic Personas38:27 - Identifying the Need for Change39:00 - The Window Shopping PhenomenonNow that you know how to become the best possible you, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: James Pursey, Co-Founder & CEO of Replicate Labs
Subscribe to the podcast or write a review The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:
Why might your strategy be failing, and importantly, what are the solutions? Well, firstly, we have to accept that buyers have changed.
The complexities of buyer personas and the crucial need for dynamic, real-time data are things we all need to get our heads around sooner rather than later.
James Pursey is here to help us do just that – James is well-practiced boiling down complex business problems, getting teams aligned and driving the change that is needed in a company. He is the Co-Founder & CEO of Replicate Labs, an organization that helps sales & marketing teams understand their buyers better through utilization of advanced and dynamic buyer personas.
Timeline:00:00 - Intro02:04 - Uncovering Hidden Passions03:39 - From Marketer to AI Innovator06:36 - The Cost of Ineffective Sales Enablement09:24 - Measuring Success: The Downside of Surveys13:18 - Accountability in Sales Training15:24 - Learning to Swim20:44 - No One Wants to Be Sold To Anymore24:19 - Real-Time Relevance: Buyer Personas27:45 - Engaging Clients with New Tools32:19 - Feedback that Transforms33:58 - From Stagnant to Dynamic Personas38:27 - Identifying the Need for Change39:00 - The Window Shopping PhenomenonNow that you know how to become the best possible you, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: James Pursey, Co-Founder & CEO of Replicate Labs
Subscribe to the podcast or write a review The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
10/22/24 • 39 min
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