
Trailer
09/01/17 • 1 min
Get the best of business to business sales, marketing, and leadership strategies. Join Cascade Insights CEO Sean Campbell as he interviews experts in business to business (B2B) marketing, sales, and leadership.
Get the best of business to business sales, marketing, and leadership strategies. Join Cascade Insights CEO Sean Campbell as he interviews experts in business to business (B2B) marketing, sales, and leadership.
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Creating The Category
Matt Ipri knows how to effectively market a product in a new category.
Topics covered include:
Educate customers in a niche.
Work well with the analyst community.
Reap the benefits of creating a new category
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