#8 The 10% Myth: Why Knowing Just a Little More Than Your Students Can Hurt Your Course Creation Success

09/24/24 • 15 min

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In this eye-opening episode, Shannon Boyer tackles one of the most widely accepted—yet misleading—pieces of advice in the course creation world: "You only need to know 10% more than your students to teach them." While this advice may sound comforting to new course creators, Shannon explains why it could be the very thing holding you back from creating a truly impactful and successful course.

What You’ll Learn:

Why the "10% more" myth might limit the depth and value of your course.
How to embrace your genuine expertise to elevate your course content and credibility.
The importance of expert-level courses in building long-term success.
Strategies to overcome imposter syndrome (and why not everyone experiences it!).

If you’re ready to break free from the surface-level teaching trap and confidently step into your role as a true course creator, this episode is for you. Shannon’s actionable tips and real-world examples will inspire you to embrace your expertise and create courses that not only sell but leave a lasting impact on your students.

Ready to showcase your expertise? Join Shannon in Your Best Course Experience and start building a course that gets results! Learn more at https

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]

To ask a question or give feedback on the episode, send me a text!

What You’ll Learn:

Why the "10% more" myth might limit the depth and value of your course.
How to embrace your genuine expertise to elevate your course content and credibility.
The importance of expert-level courses in building long-term success.
Strategies to overcome imposter syndrome (and why not everyone experiences it!).

Ready to showcase your expertise? Join Shannon in Your Best Course Experience and start building a course that gets results! Learn more at https

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]

Previous Episode

#7 Secrets to Scaling Your Online Course to Six-Figures and Beyond with Elizabeth Chappell

1 Recommendations

To ask a question or give feedback on the episode, send me a text!

In this episode of "The Art of Online Course Creation," Shannon Boyer sits down with Elizabeth Chappell, a successful quilt pattern designer, author, fabric designer, and podcast host, to discuss her journey from selling physical products to creating a multi-six-figure online course. Elizabeth dives deep into the strategies and lessons learned from her experience in building and scaling an online course that teaches others how to write and sell quilt patterns.

Tune in to Hear:

Creating an Online Course: Elizabeth explains how taking a well-crafted course herself inspired her to create her own online course. She discusses the value of learning from others and finding a niche no one else was teaching.
First Launch Fears and Strategies: Elizabeth reflects on her initial fears of launching her first course and shares her strategy for overcoming them. She offers practical advice for anyone worried about launching to “crickets” and suggests starting small to test interest and get feedback.
Building Credibility and Audience: A major factor in Elizabeth's success was building a strong audience before launching. She highlights the importance of consistency, cross-promotion, and collaboration in establishing trust and engagement.
Revamping a Successful Course: Elizabeth talks about why she chose to revamp her course after three successful launches. She and Shannon discuss the value of continuously improving course content and focusing on the student experience.
High-Touch Learning and Scaling: Elizabeth explains her unique approach to maintaining a high-touch experience by leveraging alumni to mentor new students. This strategy allows her to scale while ensuring personalized support.
Advice for Course Creators: Elizabeth offers key advice for new course creators: prove your concept, become an expert, and focus on quality. For those with existing courses, she emphasizes continuous improvement and seeking external feedback.

Whether you're an aspiring course creator or an established entrepreneur looking to refine your approach, Elizabeth's journey and insights are a goldmine of practical advice and inspiration. Her genuine care for her students’ success and her strategic mindset for growth make this episode a must-listen for anyone serious about online course creation.

Resources and Links:

Elizabeth Chappell's Podcast: Craft to Career
Elizabeth Chappell's Website: www.quilterscandy.com
Elizabeth on Instagram: @quilters_candy
Learn more about how to work with Shannon at www.shannonlboyer.com

Tune in to hear Elizabeth’s full story and her secrets to building a successful and impactful online course business!

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]

Next Episode

#9 What is an "Edupreneur"? How This Key Mindset Can Transform Your Course Creation Success

1 Recommendations

To ask a question or give feedback on the episode, send me a text!

In this episode, Shannon Boyer unpacks the rising term “edupreneur” and why it’s a game-changer for course creators. As an entrepreneur who cares about your students’ success, becoming an edupreneur can elevate both your course quality and your business’s long-term growth. Shannon explains how shifting your mindset from just selling courses to creating transformative learning experiences can make all the difference.

What You’ll Learn:

The true definition of an “edupreneur” and how it differs from being an entrepreneur.
Why focusing on student success leads to a more sustainable and rewarding business model.
Key mindsets that successful edupreneurs adopt, including prioritizing outcomes, continuous course improvement, and fostering a learning community.
How to find your place in the online course market and maximize your impact by offering more than just information.

Whether you’re a seasoned course creator or just getting started, understanding the role of an edupreneur is essential. This episode offers practical tips and mindset shifts that will help you create more impactful, engaging courses and foster lasting relationships with your students.

Resources Mentioned:

Join Shannon for the next Sip and Share, a free online community for course creators, held on the first Wednesday of the month.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]