#5 The #1 Metric You NEED To Be Paying Attention To!

09/03/24 • 19 min

1 Listener

To ask a question or give feedback on the episode, send me a text!

Think a big launch and soaring sales are the ultimate signs of a successful online course? Think again.

In this episode of The Art of Online Course Creation, Shannon Boyer challenges one of the biggest myths in the online course industry. Spoiler alert: The most important metric for a sustainable and impactful course has nothing to do with how much money you make on launch day! Curious? You should be! This one game-changing metric could completely transform how you approach your online course business.

What You'll Learn in This Episode:

Why Course Completion Rates Matter: It’s not about how many people sign up for your course; it’s about how many finish it! Shannon dives deep into why high completion rates are the real measure of success for any online course creator. You’ll learn why this metric is crucial for both your students' success and your business growth.
The Domino Effect of High Completion Rates: Discover how improving your course completion rates can lead to more positive testimonials, stronger word-of-mouth referrals, repeat customers, and a reputation as a course creator who genuinely changes lives.
Strategies to Boost Your Course Completion Rates: Shannon shares actionable tips for creating engaging, bite-sized content, fostering community among students, and providing consistent feedback. You’ll also hear about some pro tips on how to re-engage students even after they’ve left your course.
Overcoming Common Challenges: Are your students dropping off midway through your course? Is your content overwhelming or not engaging enough? Shannon identifies the common pitfalls that cause low completion rates and how to tackle them head-on with practical solutions.
The Secret to Lower Refund Rates: Hint—it’s not just about delivering value. Learn how targeting the right students from the get-go and setting them up for success can significantly lower refund rates and build trust.
Quick Wins and Keeping Students Engaged: Find out how adding ‘quick wins’ early in your course and creating a strong community feeling through live sessions and personalized emails can keep your students motivated to reach the finish line.

And don’t miss the bonus tip at the end of the episode! It’s a special incentive strategy that can help keep your students engaged all the way through to course completion. Trust us, it’s one you won’t want to miss.

Join the Challenge!

Are you ready to take your course creation to the next level? Join Shannon in the "Your Best Course" KICKSTARTER Challenge and learn how to create a course that not only sells but also truly delivers value and impact. Sign up here!

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]

To ask a question or give feedback on the episode, send me a text!

Think a big launch and soaring sales are the ultimate signs of a successful online course? Think again.

What You'll Learn in This Episode:

Why Course Completion Rates Matter: It’s not about how many people sign up for your course; it’s about how many finish it! Shannon dives deep into why high completion rates are the real measure of success for any online course creator. You’ll learn why this metric is crucial for both your students' success and your business growth.
The Domino Effect of High Completion Rates: Discover how improving your course completion rates can lead to more positive testimonials, stronger word-of-mouth referrals, repeat customers, and a reputation as a course creator who genuinely changes lives.
Strategies to Boost Your Course Completion Rates: Shannon shares actionable tips for creating engaging, bite-sized content, fostering community among students, and providing consistent feedback. You’ll also hear about some pro tips on how to re-engage students even after they’ve left your course.
Overcoming Common Challenges: Are your students dropping off midway through your course? Is your content overwhelming or not engaging enough? Shannon identifies the common pitfalls that cause low completion rates and how to tackle them head-on with practical solutions.
The Secret to Lower Refund Rates: Hint—it’s not just about delivering value. Learn how targeting the right students from the get-go and setting them up for success can significantly lower refund rates and build trust.
Quick Wins and Keeping Students Engaged: Find out how adding ‘quick wins’ early in your course and creating a strong community feeling through live sessions and personalized emails can keep your students motivated to reach the finish line.

Join the Challenge!

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]

Previous Episode

#4 Finally Complete Your Course: Get Unstuck, Get Inspired, and Get Empowered!

1 Recommendations

To ask a question or give feedback on the episode, send me a text!

In this episode of The Art of Online Course Creation, host Shannon Boyer addresses one of the most common challenges faced by course creators—getting stuck in the middle of the process.
Shannon offers actionable strategies to help you break through the barriers, regain momentum, and finally complete your course.
From overcoming the fear of imperfection to managing the overwhelming scope of your project, this episode is packed with insights to inspire and empower you to reach the finish line.

Key Takeaways:

Course Creation is Not Easy: Many course creators struggle because they were led to believe that creating a course is a simple process. However, the truth is that it's a challenging, yet rewarding, endeavor.
Fear of Imperfection: Embrace imperfection in your course creation. High standards are important, but striving for perfection can paralyze progress.
Overwhelming Scope: If your course feels too large in scope, consider narrowing it down. Breaking it into smaller, more manageable parts can make the process more doable for both you and your students.
Lack of a Clear Plan: Having a clear, structured plan is essential. Use proven course creation frameworks to guide your process and keep your course organized and coherent.

Additional Considerations:

Online Courses Are Not Passive Income: Shannon emphasizes that online education requires active effort and is not a form of passive income. High-quality courses demand a significant commitment.
Mindful Time Management: Creativity requires dedicated time and space. Shannon suggests blocking off substantial chunks of time to focus on course creation without distractions.
Join the “Your Best Course Kickstarter Challenge”: If you’re ready to get unstuck and finally complete your course, join Shannon in this free challenge by visiting www.shannonlboyer.com/join.
Share Your Wins and Struggles: Shannon invites you to share your course creation journey with her via email at [email protected] or through a DM on Instagram at @shannonlboyer.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]

Next Episode

#6 Why Pre-Selling Your Course is a Risk You Can't Afford to Take

1 Recommendations

To ask a question or give feedback on the episode, send me a text!

In this episode of The Art of Online Course Creation, host Shannon Boyer dives deep into a hotly debated topic in the course creation world: pre-selling your course before it's fully developed. Many see it as a savvy business move, but Shannon reveals why this strategy might not be as foolproof as it seems. Could taking this shortcut backfire and affect your long-term success?

What You'll Hear in This Episode:

The real impact of pre-selling on your course quality and your reputation as a course creator.
The hidden costs and pressures that come with selling a course before it's ready.
Why this approach could be particularly risky for new course creators who are still building trust with their audience.
Alternative paths to launching a course that ensure you deliver true value to your students from the get-go.
Key considerations for anyone thinking about pre-selling and how to decide what's best for your business.

Plus, Shannon offers a glimpse into her upcoming program, Your Best Course Experience, a unique opportunity for those who want hands-on support and guidance in creating a standout online course. If you're serious about making an impact, this might just be the answer you've been looking for.

Curious about whether pre-selling is right for you or if there’s a better way to set yourself up for success? Listen in as Shannon shares her honest insights, hard-earned wisdom, and strategies that could save you from common pitfalls.

Subscribe now and make sure you’re ahead of the game when it comes to building and launching a course that truly stands out.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]