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The Art of Online Course Creation - #10 Top Insights from Veteran Course Creator Teri Holland: Must-Know Lessons for Online Success

#10 Top Insights from Veteran Course Creator Teri Holland: Must-Know Lessons for Online Success

10/08/24 • 29 min

1 Listener

The Art of Online Course Creation

To ask a question or give feedback on the episode, send me a text!

In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Teri Holland, a seasoned course creator and podcast coach. With a background in Neuro-Linguistic Programming (NLP) and hypnotherapy, Teri has successfully transitioned from live in-person trainings to online courses. She shares her valuable insights from over a decade of experience, discussing the power of staying personally involved in your courses, experimenting with formats, and the importance of persistence.

Teri candidly talks about her journey, including the challenges she faced when she removed herself from her podcast training course, only to find her students struggling to take action. Realizing that personal support was a key element, she revamped the course, introduced a five-day challenge, and saw impressive results.

Key topics covered:

  • Teri’s Shift to Online Courses: How personal health challenges and COVID-19 led to Teri moving her live trainings online and why she decided to stick with it.
  • The Importance of Involvement: Why Teri decided to reintegrate herself into her courses after finding that students weren’t taking action in her evergreen, self-paced programs.
  • Why Short Challenges Work: How Teri structured her five-day podcasting challenge for rapid results, ensuring students don’t get stuck in perfectionism.
  • Building Relationships: The importance of following up with students, nurturing relationships, and how it leads to both personal fulfillment and business growth.
  • Launching vs. Selling: Teri’s candid thoughts on her “imperfect” approach to launching courses and why organic marketing and leveraging other people’s audiences has worked for her.
  • Course Experimentation and Burnout Prevention: The need for course creators to experiment with formats, analyze results, and pivot when necessary
  • Advice for New Course Creators: Teri’s advice to "just start" and allow room for growth, embracing the imperfections that come with being a beginner.

If you're a course creator looking to strike the right balance between personal involvement, scalability, and student success, you’ll find Teri’s experiences both enlightening and encouraging.

Connect with Teri:

Teri Holland is Professional Speaker, Podcaster and Coach. Teri is the creator and host of Success in Mind, a podcast for entrepreneurs and leaders that ranks in the top 1% of podcasts worldwide. Having been a podcaster for over 9 years, she is now excited and passionate about helping others to find their voice through podcasting.

Tune in next time for another exciting episode of The Art of Online Course Creation where we dive deep into Legal Considerati

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]

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To ask a question or give feedback on the episode, send me a text!

In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Teri Holland, a seasoned course creator and podcast coach. With a background in Neuro-Linguistic Programming (NLP) and hypnotherapy, Teri has successfully transitioned from live in-person trainings to online courses. She shares her valuable insights from over a decade of experience, discussing the power of staying personally involved in your courses, experimenting with formats, and the importance of persistence.

Teri candidly talks about her journey, including the challenges she faced when she removed herself from her podcast training course, only to find her students struggling to take action. Realizing that personal support was a key element, she revamped the course, introduced a five-day challenge, and saw impressive results.

Key topics covered:

  • Teri’s Shift to Online Courses: How personal health challenges and COVID-19 led to Teri moving her live trainings online and why she decided to stick with it.
  • The Importance of Involvement: Why Teri decided to reintegrate herself into her courses after finding that students weren’t taking action in her evergreen, self-paced programs.
  • Why Short Challenges Work: How Teri structured her five-day podcasting challenge for rapid results, ensuring students don’t get stuck in perfectionism.
  • Building Relationships: The importance of following up with students, nurturing relationships, and how it leads to both personal fulfillment and business growth.
  • Launching vs. Selling: Teri’s candid thoughts on her “imperfect” approach to launching courses and why organic marketing and leveraging other people’s audiences has worked for her.
  • Course Experimentation and Burnout Prevention: The need for course creators to experiment with formats, analyze results, and pivot when necessary
  • Advice for New Course Creators: Teri’s advice to "just start" and allow room for growth, embracing the imperfections that come with being a beginner.

If you're a course creator looking to strike the right balance between personal involvement, scalability, and student success, you’ll find Teri’s experiences both enlightening and encouraging.

Connect with Teri:

Teri Holland is Professional Speaker, Podcaster and Coach. Teri is the creator and host of Success in Mind, a podcast for entrepreneurs and leaders that ranks in the top 1% of podcasts worldwide. Having been a podcaster for over 9 years, she is now excited and passionate about helping others to find their voice through podcasting.

Tune in next time for another exciting episode of The Art of Online Course Creation where we dive deep into Legal Considerati

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]

Previous Episode

undefined - #9 What is an "Edupreneur"? How This Key Mindset Can Transform Your Course Creation Success

#9 What is an "Edupreneur"? How This Key Mindset Can Transform Your Course Creation Success

1 Recommendations

To ask a question or give feedback on the episode, send me a text!

In this episode, Shannon Boyer unpacks the rising term “edupreneur” and why it’s a game-changer for course creators. As an entrepreneur who cares about your students’ success, becoming an edupreneur can elevate both your course quality and your business’s long-term growth. Shannon explains how shifting your mindset from just selling courses to creating transformative learning experiences can make all the difference.

What You’ll Learn:

  • The true definition of an “edupreneur” and how it differs from being an entrepreneur.
  • Why focusing on student success leads to a more sustainable and rewarding business model.
  • Key mindsets that successful edupreneurs adopt, including prioritizing outcomes, continuous course improvement, and fostering a learning community.
  • How to find your place in the online course market and maximize your impact by offering more than just information.

Whether you’re a seasoned course creator or just getting started, understanding the role of an edupreneur is essential. This episode offers practical tips and mindset shifts that will help you create more impactful, engaging courses and foster lasting relationships with your students.

Resources Mentioned:

  • Join Shannon for the next Sip and Share, a free online community for course creators, held on the first Wednesday of the month.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]

Next Episode

undefined - #11 Building a Thriving Learning Community: Proven Strategies for Course Creators

#11 Building a Thriving Learning Community: Proven Strategies for Course Creators

1 Recommendations

To ask a question or give feedback on the episode, send me a text!

Imagine this: your online course is live, enrollments are flowing in, but how do you transform those sign-ups into a dynamic, engaged community? In this episode of The Art of Online Course Creation, Shannon Boyer unpacks why an engaged learning community is not just a bonus but a game-changer for online courses.

Shannon delves into the powerful impact community has on course completion rates, student retention, and overall course value. She shares compelling research that highlights the difference a vibrant community can make and offers practical strategies to create one that not only supports learning but fosters accountability and growth.

You'll learn how to implement specific activities and structures that encourage student interaction, from accountability threads to feedback sessions, ensuring your students feel connected and motivated to complete the course. Shannon also explores the role of the instructor in shaping the community—finding the balance between being present and empowering students to lead and engage with one another.

But the value doesn’t end when the course does. Discover how a well-maintained community can build lasting relationships, strengthen loyalty, and create advocates for your brand. Shannon discusses the importance of long-term engagement and offers insights on leveraging alumni and beta groups to keep the energy alive.

Additionally, Shannon addresses the current trend of using AI bots in communities, weighing in on why they may not be the ideal solution for fostering genuine connections. She also explains how you can set your course apart from the crowd by actively engaging with your students and encouraging a collaborative, rather than competitive, environment.

Ready to turn your course into a thriving community? Tune in to gain actionable strategies and insights that will help you build a space where your students can connect, grow, and succeed together.
For more insights on how to create a high-quality online course that delivers extreme value, check out my freebie, The 7 Things All Online Courses MUST Have to Max Student Referrals.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]

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