4. How To Build A Signature Brand w/ Carrie & Nicole of Junebug Weddings
08/09/18 • 55 min
For most of us as freelancers or small studios, we often get so caught up chasing clients that we forget to put any time into building up our businesses. As today's guests, Carrie and Nicole of Junebug Weddings share, however, creating a strong, unique and recognizable brand is something we all can - and should - be striving towards.
Carrie Schwab and Nicole Seligman are the co-editors of Junebug Weddings, the essential guide to planning a stylish wedding, offering utility tips, wedding inspiration, and vendor relations.
Junebug weddings goal is to help couples plan the wedding they have always been dreaming about. Once their business began to thrive, Carrie and Nicole, realized they needed to be more selective in the bigger picture of their brand to raise their quality standards.
By putting the best of the best out there for the wedding world, Junebug weddings has gained a large following on social media and has set themselves up as a beacon of wedding photography. Listen in on their tips for how to understand a company’s vibe, how to get your portfolio to a higher quality and how to master the art of social media marketing.
What do you do to build up a brand around your work? What characterizes your brand? Let us know in the comments on the episode page!
IN THIS EPISODE:
- A day to day look at the operations behind Junebug Weddings
- How to create your own unique brand
- How to up the quality of your portfolio
- Mastering social media marketing
- How you can increase the value of your photography business
QUOTES:
“One of the most fulfilling parts of our jobs is getting to work with such talented people all around the world, planners in Italy and photographers in Vancouver, and being able to connect those people with the readers that are coming to our site.” (8:24)
“There are no rules anymore when it comes to weddings, it can be exactly what you want it to be, and that gets me so jazzed to come to work every single day.” (10:33)
“We want people to take away from this talk is to use your content to your advantage. Market your business with your content, figure out how to get your content funnel or your marketing funnel in place, to have a long-lasting impact on your business that lasts longer than an Instagram post.” (23:44)
“We are storytellers too. And when we receive a wedding and we can't tell what order it happens it’s really hard for us to imagine our own feature because we can see the story being told.” (38:40)
LINKS:
Take your craft to the next level at The Experience in Vancouver this October
Follow Junebug Weddings on Facebook | Twitter | Instagram | Pinterest
Check out the full show notes page here
For most of us as freelancers or small studios, we often get so caught up chasing clients that we forget to put any time into building up our businesses. As today's guests, Carrie and Nicole of Junebug Weddings share, however, creating a strong, unique and recognizable brand is something we all can - and should - be striving towards.
Carrie Schwab and Nicole Seligman are the co-editors of Junebug Weddings, the essential guide to planning a stylish wedding, offering utility tips, wedding inspiration, and vendor relations.
Junebug weddings goal is to help couples plan the wedding they have always been dreaming about. Once their business began to thrive, Carrie and Nicole, realized they needed to be more selective in the bigger picture of their brand to raise their quality standards.
By putting the best of the best out there for the wedding world, Junebug weddings has gained a large following on social media and has set themselves up as a beacon of wedding photography. Listen in on their tips for how to understand a company’s vibe, how to get your portfolio to a higher quality and how to master the art of social media marketing.
What do you do to build up a brand around your work? What characterizes your brand? Let us know in the comments on the episode page!
IN THIS EPISODE:
- A day to day look at the operations behind Junebug Weddings
- How to create your own unique brand
- How to up the quality of your portfolio
- Mastering social media marketing
- How you can increase the value of your photography business
QUOTES:
“One of the most fulfilling parts of our jobs is getting to work with such talented people all around the world, planners in Italy and photographers in Vancouver, and being able to connect those people with the readers that are coming to our site.” (8:24)
“There are no rules anymore when it comes to weddings, it can be exactly what you want it to be, and that gets me so jazzed to come to work every single day.” (10:33)
“We want people to take away from this talk is to use your content to your advantage. Market your business with your content, figure out how to get your content funnel or your marketing funnel in place, to have a long-lasting impact on your business that lasts longer than an Instagram post.” (23:44)
“We are storytellers too. And when we receive a wedding and we can't tell what order it happens it’s really hard for us to imagine our own feature because we can see the story being told.” (38:40)
LINKS:
Take your craft to the next level at The Experience in Vancouver this October
Follow Junebug Weddings on Facebook | Twitter | Instagram | Pinterest
Check out the full show notes page here
Previous Episode
3. Improve Your Productivity, Improve Your Life w/ Mike Vardy of Productivityist
Do you ever feel like there’s just not enough time in the day to deliver to your clients, hone your craft, and grow your creative business? Yeah, me too. As Mike Vardy explains, the problem might not be that we have too little time, but that we’re not using the time we have effectively.
Mike is an expert in personal productivity and time management, and is ready to help us get our productivity back on track. He is the founder of Productivityist, the creator of TimeCrafting and a renowned author and public speaker.
Before joining us at The Experience this October in Vancouver BC, Mike is bringing his wealth of knowledge to the studio to simplify the process of being a more productive and attentive person. By using his background in comedy as a way to stay both entertaining and informative, Mike helps people all over the world ‘define their days, funnel their focus and make every moment count.’
Tackling topics like your to-do list, evening and morning routines and the importance of which app you interact with, today’s episode is necessary for anyone looking to improve their time management. Have you tried any of Mike’s productivity tips? What helps you maximize your daily productivity? Let us know in the comments on the episode page!
IN THIS EPISODE:
- Money and time – the currency of life
- Easy tips to be more productive in everything you do
- Why you should write everything down
- How daily journaling can help you live a more productive life
- How to pick the right app for your photography
- Why morning and evening routines can be a key to productivity
QUOTES:
“Slowly I went away from being the parody of productivity into an actual pundit and even a philosopher. Which is what I have become, I’ve gone from being a productivity enthusiast to a specialist to a strategist and now, even more, a philosopher.” (5:24)
“Time management is a really dry topic, it just is! So by making it more human, and one of the best ways to make something more human is to bring the humor to it, I think that makes it more accessible.” (10:00)
“The app is not the important thing, it’s the framework, it’s the skill, it’s the intention, don’t worry about the app because the app comes secondary. Instead, focus on the app within first.” (18:50)
“It’s about creating boundaries for yourself, it's about knowing yourself first, saying ‘hey this is what I’ve seen’ creating boundaries so that you work within that data that you have, and then respecting boundaries, which is the hardest part.” (33:22)
“It’s all about awareness. And in order to be truly aware you have to be honest with yourself, and sometimes that can be painful.” (35:23)
RESOURCES:
Take your craft to the next level at The Experience in Vancouver this October
Follow the Productivityist on Facebook | Instagram | Twitter | YouTube
Check out the full show notes page here
Next Episode
5. Why You Need To Be Taking Intentional Risks w/ Levi Tijerina
How clear is the intention behind your photography? How about the intention behind your life? As Levi Tijerina shares today, while it’s important to be in the moment while creating art, it’s maybe more important to have a vision of where you’re guiding your art, business and life.
After finding a passion for photography while living in Europe, Levi relocated to Denver, Colorado, and begun photographing international weddings. Six years later he is a force in the industry and is always on the cutting edge of creativity.
Offering tips on how to promote your location, ways to get out of your comfort zone and the importance of subtly in art, Levi is a wealth of knowledge and we are thrilled to have him on today’s show. Motivated by keeping his images timeless and creating a lasting legacy, Levi definitely knows how to take more than just a pretty picture. Inspired by travel, the couples he works with and the intention of photography,
What’s the guiding intention behind your work? Let us know in the comments on the episode page!
IN THIS EPISODE:
- How travel inspired Levi
- The difference between wedding photography in Europe and the US
- Why you need to take risks to improve your portfolio
- Using Instagram as a medium to make a statement
- The importance of being intentional about where you take your work and life
QUOTES:
“One of the biggest things I took away was the ability to take risks, and that things aren’t so linear.” (2:18)
“Although the photos were pretty terrible, they were my photos, and kind of my way of experiencing another culture. And for me it was a kind of an anthropology experience documenting what I thought was important, and then maybe coming to find out what I had thought was important maybe wasn’t as important as I imagined it to be.” (7:49)
“I feel like art is the most powerful when its most subtle. So, what I am really trying to do is be really mindful about how I include subtleties in my art that speak for themselves, that aren’t necessarily in your face about what I am trying to communicate, but that also don’t shy away from things I want to talk about.” (16:06)
“I think for a lot of us we just aim too low with those intentions, we say we want to travel or make x amount of money or have a certain type of freedom or opportunity. And those things are usually pretty attainable to some point and so when we get there it’s like ‘what happens next?’” (21:07)
LINKS:
Take your craft to the next level at The Experience in Vancouver this October
Levi Tijerina Photography Website
Follow Levi on Facebook | Instagram | Pinterest
Check out the full show notes page here
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