How To Get In Front of C-Suite Decision Makers
10/17/21 • 22 min
Mark is the Founder & Chief Executive Officer of 4Sight, and an award-winning, seasoned Senior Executive & start-up Founder with more than 25 years of success delivering profitable sales growth for some of the world’s most visible brands. His experience spans consumer packaged goods, food manufacturing, home furnishing, non-profit, government and start-up as well as across geographies – having lived & worked in Asia, Europe and North America.
Mark spent over 16 years at Procter & Gamble in marketing. While at P&G, Mark led brands such as Pampers, Always and Gillette, and spent the past 5 years leading marketing on Amazon as well as step changing Gillette’s global eCommerce business. Prior to P&G, Mark worked at Colgate Palmolive on the Palmolive brand. Leveraging his combination of corporate acumen and entrepreneurial zeal, Mark launched his first start-up – Mobile Agent Now – in January 2018, an uberized review response model, which he sold in July 2020. 4Sight was born out of Mobile Agent Now as clients from Procter & Gamble and Clorox to Nestle and Energizer saw value in mining their reviews (and those of competitors) for actionable insights.
Mark attained his MBA with honors from Georgetown University, The Robert Emmett McDonough School of Business, and his BA in History with honors from the University of Chicago. As a seasoned board member, Mark has held positions with go Vibrant (a non-profit that he founded, and is still Chair of the Board), the Cincinnati Parks Foundation, the Carnegie Visual & Performing Arts Center, and the University of Chicago Alumni Committee.
Learn more about Mark at https://www.4sightadvantage.com/
Learn more about Socialistics at www.socialistics.com
Learn more:
www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com
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Mark is the Founder & Chief Executive Officer of 4Sight, and an award-winning, seasoned Senior Executive & start-up Founder with more than 25 years of success delivering profitable sales growth for some of the world’s most visible brands. His experience spans consumer packaged goods, food manufacturing, home furnishing, non-profit, government and start-up as well as across geographies – having lived & worked in Asia, Europe and North America.
Mark spent over 16 years at Procter & Gamble in marketing. While at P&G, Mark led brands such as Pampers, Always and Gillette, and spent the past 5 years leading marketing on Amazon as well as step changing Gillette’s global eCommerce business. Prior to P&G, Mark worked at Colgate Palmolive on the Palmolive brand. Leveraging his combination of corporate acumen and entrepreneurial zeal, Mark launched his first start-up – Mobile Agent Now – in January 2018, an uberized review response model, which he sold in July 2020. 4Sight was born out of Mobile Agent Now as clients from Procter & Gamble and Clorox to Nestle and Energizer saw value in mining their reviews (and those of competitors) for actionable insights.
Mark attained his MBA with honors from Georgetown University, The Robert Emmett McDonough School of Business, and his BA in History with honors from the University of Chicago. As a seasoned board member, Mark has held positions with go Vibrant (a non-profit that he founded, and is still Chair of the Board), the Cincinnati Parks Foundation, the Carnegie Visual & Performing Arts Center, and the University of Chicago Alumni Committee.
Learn more about Mark at https://www.4sightadvantage.com/
Learn more about Socialistics at www.socialistics.com
Learn more:
www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com
Hosted on Acast. See acast.com/privacy for more information.
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Agency Stories: David Finberg From Peaks Digital Marketing
David Finberg has been building websites since the age of 9 and he decided to go all-in on the digital marketing industry in 2014 when he founded Peaks Digital Marketing. Since then, he’s generated tens of millions of dollars in revenue and has a passion for growing small businesses and corporations through data-driven ROI-centered strategies.
He found creativity lies at the heart of this SEO and SEM innovator. As a "Digital Sherpa" for his clients, David helps guide them on the best online path for the success of their business. He defines success as doing what you want to do and making an impact in the lives of others.
Learn more about David at https://www.peaksdigitalmarketing.com/
Learn more about Socialistics at www.socialistics.com
Learn more:
www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com
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Next Episode
The Power of Influencer Marketing & How To Integrate It Into Your Agency
Austin Rosenthal heads operations and sales for Lionize, an influencer platform/services company helping agencies deliver white-label influencer marketing services and clients with their direct influencer marketing campaigns. We discuss the power of influencer marketing, and how you can effectively integrate results-oriented campaigns that actually deliver.
Learn more about Austin and Lionize at www.lionize.ai
Learn more about Socialistics at www.socialistics.com
Learn more:
www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com
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The Anti-Agency Podcast - Stories Of Doing Business Differently - How To Get In Front of C-Suite Decision Makers
Transcript
Jason Yormark: Hello. And welcome to another episode of Socialistic social media agency Stories. I am Jason, your Mark. Welcome to the show. I am excited about this week's guest. His name is Mark Jeffreys. He's from a company called 4sight, and they are a tech-enabled insights company that mine's user-generated content for brands. So I am very interested in learning more about that. Mark, welcome to the show.
Mark Jeffreys: Thank you for having me. I a
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