29. How To Easily Market Your Online Education Courses with Brice Gump
03/11/20 • 38 min
The educational landscape is changing rapidly, with e-learning and online courses drastically rising in popularity. For teachers and educators, creating an online course can be a viable source of income. But if you’re not particularly tech-savvy, a marketing pro, or even a Facebook Ads extraordinaire, how can you get the leads you need to make it a success?
Welcome to Anomalous Educator, where each week award-winning entrepreneur Ray Blakney, sets out to explore the world of education and online business with the help of successful professionals.
If you’re an educator, entrepreneur or someone who wants to improve people’s lives whilst having your own freedom, then this podcast is for you.
In this episode, I speak with Brice Gump, a digital marketing and lead generation expert and the founder of Major Impacts Media.
Brice has always had a penchant for numbers, problem solving and technology. Since 2008, he’s been putting these skills to work by helping small businesses drive traffic by using SEO and paid advertising.
In 2015, he founded Major Impacts Media as a way to further help businesses within all kinds of industries grow their annual revenue using data-driven direct response marketing.
Brice’s wealth of knowledge has led him to share his expertise with audiences across the world, and frequently guests on podcasts. He also attends webinars and digital training programs to help other entrepreneurs become successful in the online world.
When he’s not being a digital marketing pro, you can find Brice hosting his new podcast, Building It Online, a show that brings to light the successes and failures that entrepreneurs experience when building businesses online.
Today, we discuss some of the basics in how to improve your digital marketing tactics on Facebook, and what you can do as a teacher, to drive more traffic to your online products and website.
Also in this episode:
- Why you should turn learning digital marketing into a daily habit
- What to do as a newbie to digital marketing
- How to build an online course that sells
- Why you should boost your product’s prices when using paid advertising
- Using online webinars are a great way of marketing your online courses
- The difference between a $7 Course, and a $1,000 course
- How to effectively market your online course
- Why you should be researching
- The value of ‘do-it-for-you’ course creation platforms
Links:
Mentioned Resource:
The educational landscape is changing rapidly, with e-learning and online courses drastically rising in popularity. For teachers and educators, creating an online course can be a viable source of income. But if you’re not particularly tech-savvy, a marketing pro, or even a Facebook Ads extraordinaire, how can you get the leads you need to make it a success?
Welcome to Anomalous Educator, where each week award-winning entrepreneur Ray Blakney, sets out to explore the world of education and online business with the help of successful professionals.
If you’re an educator, entrepreneur or someone who wants to improve people’s lives whilst having your own freedom, then this podcast is for you.
In this episode, I speak with Brice Gump, a digital marketing and lead generation expert and the founder of Major Impacts Media.
Brice has always had a penchant for numbers, problem solving and technology. Since 2008, he’s been putting these skills to work by helping small businesses drive traffic by using SEO and paid advertising.
In 2015, he founded Major Impacts Media as a way to further help businesses within all kinds of industries grow their annual revenue using data-driven direct response marketing.
Brice’s wealth of knowledge has led him to share his expertise with audiences across the world, and frequently guests on podcasts. He also attends webinars and digital training programs to help other entrepreneurs become successful in the online world.
When he’s not being a digital marketing pro, you can find Brice hosting his new podcast, Building It Online, a show that brings to light the successes and failures that entrepreneurs experience when building businesses online.
Today, we discuss some of the basics in how to improve your digital marketing tactics on Facebook, and what you can do as a teacher, to drive more traffic to your online products and website.
Also in this episode:
- Why you should turn learning digital marketing into a daily habit
- What to do as a newbie to digital marketing
- How to build an online course that sells
- Why you should boost your product’s prices when using paid advertising
- Using online webinars are a great way of marketing your online courses
- The difference between a $7 Course, and a $1,000 course
- How to effectively market your online course
- Why you should be researching
- The value of ‘do-it-for-you’ course creation platforms
Links:
Mentioned Resource:
Previous Episode
28. From Music Teacher to SEO Celebrity with Dan Shure
Search Engine Optimization, or SEO as we in the know call it, may seem intimidating. But the truth is, for your online education business to be successful, learning SEO is completely necessary. But it’s not as hard as you think! In fact, adjusting your perspective on what it is and how it works can be a complete game-changer.
Welcome to Anomalous Educator, where each week award-winning entrepreneur Ray Blakney, sets out to explore the world of education and online business with the help of successful professionals.
If you’re an educator, entrepreneur or someone who wants to improve people’s lives whilst having your own freedom, then this podcast is for you.
In this episode, I speak with Dan Shure, an SEO celebrity within the online world. Ok, well he may not consider himself a celebrity by any means, but I sure do.
Dan is the creator of EvolvingSEO.com, a consultancy boutique that provides personalized SEO advice directly to businesses, marketers and website owners.
Surprisingly, Dan’s background is not in marketing. He is a classically trained pianist that started his own music teaching business many years ago. His years of teaching piano to young children unknowingly prepared him to deal with many challenges that come with helping businesses with their online marketing.
Dan has a brilliant way of explaining SEO to beginners, and even I was able to take away a few pointers from his advice. We discuss different ways you can approach SEO that make it much more simple to implement into your online teaching business, as well as some great resources to use while setting up your website.
Also within this episode:
- Dan’s musical background
- How Dan learned about SEO
- The podcast that gave him an ah-ha moment
- How teaching sets you up to be a brilliant business owner
- Why Dan prefers the term “Search Ecosystem Optimization”
- The difference between transactional and informational content
- The truth about keywords
- Where to put your keywords
- Why it’s all about the content
Links:
Next Episode
30. How Communities, Mentorship and Support Lead To Business Success with Jason Moore
The entrepreneurial life can be hard when you’re going it alone. This is why so many businesses the world over are creating solid communities that not only boost their success but also create that much-needed support.
Welcome to Anomalous Educator, where each week award-winning entrepreneur Ray Blakney, sets out to explore the world of education and online business with the help of successful professionals.
If you’re an educator, entrepreneur or someone who wants to improve people’s lives whilst having your own freedom, then this podcast is for you.
In this episode, I’m sitting down with Jason Moore, the host of the highly successful Zero To Travel podcast, and the co-founder of the online community Location Indie.
When Jason left college, he had the dream of traveling the world after becoming hooked on the idea of exploring Europe. Sadly, there was a massive $20,000 student debt burning a hole in his pocket.
Within two months, he took on the role of roadie for a charity event. This sparked the beginning of a decade long, world exploring career. From band tours to larger corporate events, the traveling bug had firmly set in.
Now, times have certainly changed. He's living a less nomadic life in Norway with his wife and two kids. Jason's business Location Indie stems from his biggest goal – to build a global community of location independent entrepreneurs and heart-centered digital nomads. This community of like-minded people provides help and support in not only travel but business too.
The Zero To Travel podcast has been downloaded more than 4.5 million times in 195 countries around the world, so he certainly understands the meaning of community and bringing people together.
Our conversation explores how Jason's career went from "Glorified Carny," to location independent. He breaks down the best ways to create a solid community that can help boost your business, and why finding the right community for you takes time and dedication.
Also in this episode:
- How Jason begin his career in travel
- The Zero Travel Podcast and why it’s such a labor of love
- Jason breaks down the fundamental differences between Location-independent and Digital Nomad
- How to envision your perfect business scenario so you can kick start your business towards success
- Want to make an extra $1000 a month? Jason helps us figure out the right life-work balance
- Defining the idea of community and why it’s best for solo-preneurs
- The contagious nature of providing value for people
- Can’t find the right community? Create one yourself
- How to build better relationships to boost business
- Location Indie – Why you should join the community
Links:
Book: International House Sitting: How To Travel The World And Stay Anywhere, For FREE
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