Why Community Is the Most Important Trend in Marketing

01/29/20 • 35 min

Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important? In this episode, Devin and Jimmy talk community. Jimmy show his bias for easy-to-measure marketing channels and Devin explains why and all marketers should get a lot more comfortable with this type of work. Community, as it turns out, is probably the best way to create goodwill for your brand and help the people in your industry.

Previous Episode

How One Viral Blog Post Catapulted Our Monthly Traffic

Our teammate Jan-Erik Asplund recently wrote a piece for the Animalz blog that blew up. The piece—BLUF: The Military Standard That Can Make Your Writing More Powerful—trended on Hacker News and racked up 30,000+ pageviews in just a few days. It was shared all over Twitter, included in a few popular newsletters, mentioned on Lifehacker, and earned links from 120 domains. We had a real whale on our hands. What happened next was unexpected. Our traffic increased 4x—and then it sustained for the next few months, even long after the surge died off. Today, Jan explains how and why he wrote the post and we dissect the impact it had on our site.

Next Episode

Top, Middle and Bottom of the Funnel Content—What Does It All Mean?!

Terms like top, middle and bottom of the funnel content are thrown around all the time—but are we all speaking the same language? Ryan and Jimmy recently realized they had very different ideas of what these terms actually mean. They sat down to sort it all out and explain how to use this very imperfect framework.

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