Dan Rodo: Social Media Superstar, Working With Mega Brands and Generating 100M+ Content Views & Counting

"In today’s culture, YouTube IS the plan before the backup plan"
Who Is Dan Rodo:
Dan Rodo is both a social media content creator & Television host. For nearly a decade Dan has been creating content reaching over 90 million views in half that time. He was given the opportunity to create the first-ever digital series for Bell Media called "Dan For A Week" which was a 6 episode season that followed Dan in a week of changing up his lifestyle, such as ONLY eating pizza for a week and training like a professional athlete. Dan also has experience on the small screen being the host of an entertainment news and pop culture show in Dallas, Texas which aired on CBS. He has hosted multiple red carpets including the Juno awards as well as the iHeartRadio MMVAs. He is the most recent winner of the iHeartRadio MMVAs for Fan Fave Creator. “
What We Talk About On This Episode of The Andrew Bilak Show:
Starting with Youtube

Why staying family-friendly has allowed for longevity

His first viral video was a simple magic trick (10M views)

What makes a viral video

The importance of letting brands know what you’re doing

Growing on TikTok

Creating content that transcends the language barrier

Content Creation: Viral vs Stability

Don’t need to reinvent the wheel with content, just find another angle

Always going through social media platforms to find what’s trending - hard work

Why creating ‘reckless content’ is not a winning formula for longevity

Tools of the trade when he first started

Landing projects with big media companies - Dan’s shows - Bell Media, Discovery Channel

You need to be consistent to be relevant

How to start working with big brands

Exercise: Creating a piece of content on the spot

Hosting the Junos & iHeartRadio MMVAs

He was voted: Fan Fave Creator

What to expect when hosting an awards ceremony

Getting over the fear of judgment when putting out content = Major Key!

Secrets to mastering vlogging

Why you can’t be half in when being a content creator

Dealing with haters

Why talking about politics or religion in your content is a sticky situation

The future of content creation
Understanding how you treat your content creation will affect others down the line

You need to consistently be creative to stay relevant with the times

Dan’s content creation process from recording to distribution

Dan’s Current Gear Setup:

• SonyA7s2 - DSLR
• Rode Mic
• Adobe Premiere Pro

Sites Dan uses for content creation

• VideoHive
• AudioJungle
• Motion Array

Interacting with fans

What to make of today's content creators

What’s next for Dan

Connect With Dan:
Instagram: @danocracy
twitter: @thedanocracy
YouTube: thedanocracy
Dan’s Current Show: Shot & Forgot
andrewbilak.com
Don't forget to subscribe, rate and review The Andrew Bilak Show on apple podcasts :)