The Analytics Power Hour
Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer
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#222: A is for… Analytics. Agency. Acquisitions! with Bob Morris
The Analytics Power Hour
06/27/23 • 68 min
There comes a time in every analyst's career where they consider starting up their own consultancy. Or, if not that, then at least joining an agency or a consultancy. The nature of most businesses is to grow, and with growth comes the potential for an "exit." This episode dives into that world in an attempt to demystify some of the ins and outs of the acquisition of analytics consultancies, from the owners' perspectives, employees' perspectives, and acquiring companies' perspectives. Since these are all perspectives that none of your dear co-hosts really have, Bob Morris, the co-founder and managing partner for Bravery Group, joined us for a discussion of EBITDA, TTM, CIMs, and even aspects of the space that are not captured by acronyms! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
06/27/23 • 68 min

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#221: Causal Inference Revisited (...DAGnabbit!) with DJ Rich
The Analytics Power Hour
06/13/23 • 56 min
What causes us to keep returning to the topic of causal inference on this show? DAG if we know! Whether or not you're familiar with directed acyclic graphs (or... DAGs) in the context of causal inference, this episode is likely for you! DJ Rich, a data scientist at Lyft, joined us to discuss causality — why it matters, why it's tricky, and what happens when you tackle causally modelling the complexity of a large-scale, two-sided market! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
06/13/23 • 56 min

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#226: Training Analysts to be Curious and Use Business Context with MaryBeth Maskovas
The Analytics Power Hour
08/22/23 • 58 min
We were curious about... curiosity. We know it's a critical trait for analysts, but is it an innate characteristic, a teachable skill, or some combination of both? We were curious. How can the breadth and depth of a candidate's curiosity be assessed as part of the interview process? We were curious. Who could we kick these questions (and others) around with? We were NOT curious about that! MaryBeth Maskovas, founder and Principal Consultant at Insight Lime Analytics, joined Michael, Julie, and Tim to explore the topic. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
08/22/23 • 58 min

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#227: Demystifying Complex Data Science Concepts for Non-Technical Audiences with Dr. Nicholas Cifuentes-Goodbody
The Analytics Power Hour
09/05/23 • 61 min
One of the biggest challenges for the analyst or data scientist is figuring out just how wide and just how deep to go with stakeholders when it comes to key (but, often, complicated) concepts that underpin the work that's being delivered to them. Tell them too little, and they may overinterpret or misinterpret what's been presented. Tell them too much, and they may tune out or fall asleep... and, as a result, overinterpret or misinterpret what's been presented. On this episode, Dr. Nicholas Cifuentes-Goodbody from WorldQuant University joined Julie, Val, and Tim to discuss how to effectively thread that particular needle. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
09/05/23 • 61 min

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#139: Workshops: When the Best Analysis Is Actually Human Collaboration with Jody Weir
The Analytics Power Hour
04/21/20 • 58 min
Sometimes, the best way to get alignment, generate new ideas, hash out different perspectives, or just effectively collaborate is to shift a gathering of peers from being a "meeting run by the organizer" to a "workshop run by a facilitator." Both meetings and workshops should have clear objectives, but workshops, when planned and run well, shift the mindset of the participants even before they arrive in the meeting room (which may make sense to have as a room at an off-site location). On this episode, we chat with master facilitator Jody Weir from THE ICONIC about her experiences, tips, and techniques for running an effective workshop. If you haven't committed to run one by the end of the show, then Michael failed in his role as podcast facilitator. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
04/21/20 • 58 min
#138: Pants-Optional Spreadsheeting: When the Analyst Works Remotely
The Analytics Power Hour
04/07/20 • 57 min
These are interesting times in which we work, are they not? For many analysts, "remote work" is what they call "every weekday" or, for those who don't have things fully figured out, "every day that ends in 'Y.'" For other analysts, the current pandemic has forced them into being an unplanned — and not necessarily desired — full-time remote worker. Juggling kids, silencing pets, finding a horizontal work surface, and grappling with which pair of sweatpants to don are all the sorts of challenges (opportunities?!) that remote working can bring. On this show, we explore our experiences and thoughts and tips on the topic. Except for Tim, who thinks remote work is like in-office work: "Leave me alone, and just do your job!" For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
04/07/20 • 57 min
#142: Analytics Tribe of Mentors with Jen Yacenda
The Analytics Power Hour
06/02/20 • 63 min
A hallmark of the analytics community is the generosity with which ideas and wisdom are shared. One of the largest analytics conferences each year is Adobe Summit. One of the most followed Tims on the planet wrote a book called Tribe of Mentors: Short Life Advice from the Best in the World. Jen Yacenda and Eric Matisoff mixed all three of these truths together in preparation for an hour-long presentation chock full of excellent career advice. And then Adobe Summit went virtual, and their session got drastically shortened. On this episode, Jen joined the gang to talk through (some of) the 11 questions that they posed to 38 analysts, the responses they got, and how she and the hosts answered the questions themselves. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
06/02/20 • 63 min
#135: Superweek 2020 – the Last Mile of Analytics
The Analytics Power Hour
02/25/20 • 67 min
Have you heard the one about the four analysts who run a podcast who walked into a resort in Hungary? Well, now you can! Or, at least get a taste of that experience. Michael, Moe, Tim, and Josh headed to Superweek last month and, among other things, did a 12-hour audio livestream to try to give interested listeners a taste of the experience. On this episode, we're bringing you just over an hour (occasionally, we "power" right past the "hour" mark) of that livestream, centered around (but not limited to!) Michael's presentation on "the last mile of analytics," which is about the importance of self-awareness, communication, and interpersonal skills when it comes to putting analytics into action. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
02/25/20 • 67 min
#140: The Analyst as Cartographer: Customer Journey Mapping with Monica Weiler
The Analytics Power Hour
05/05/20 • 52 min
The promise of digital—and the steady shift of consumers' interactions with brands to that medium over the course of the past two decades—is that we can now see so much more of what our customers and prospects DO. But, how much does that tell us about who they really are, why they do what they do, and how they feel as they do it? What are they thinking and feeling as they cross between channels, task shift to and from interacting with your brand, and try to move their lives forward in whatever way that matters to them? Customer journey mapping tries to answer those questions: establishing different archetypes and mapping journeys through a combination of qualitative research and quantitative analysis. Would you like to journey further into the topic? Then give this episode a listen as we explore the subject with Dr. Monica Weiler from Stratos Innovation Group! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
05/05/20 • 52 min
#136: An Analyst and a CRO Walk Into a Podcast with Michele Kiss and Valerie Kroll
The Analytics Power Hour
03/08/20 • 58 min
For our special International Women's Day episode, we committed a type one error and peeked at our results, so we are releasing this winner three days early. As good analysts, we set out to optimise the podcast by swapping out Tim and Michael for two guests (it's rare for Tim to be in the control group, but he's an outlier either way). Unfortunately, it turns out we confused testing with personalisation, so we invited along a family member, Michele Kiss, as well as CRO expert Valerie Kroll, to talk about the evolution of the space from conversion rate optimisation (CRO) to experimentation. In Val's words, good experimentation programs are all about optimising to de-risk product feature roll-outs and marketing tactics, all the while learning about our users and prospects. Stay tuned for the three tips from our guests on how to set up the best version of an experimentation framework, as well as the stats on the show's gender breakdown since our start in 2015! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
03/08/20 • 58 min
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FAQ
How many episodes does The Analytics Power Hour have?
The Analytics Power Hour currently has 242 episodes available.
What topics does The Analytics Power Hour cover?
The podcast is about Marketing, Management, Podcasts and Business.
What is the most popular episode on The Analytics Power Hour?
The episode title '#222: A is for… Analytics. Agency. Acquisitions! with Bob Morris' is the most popular.
What is the average episode length on The Analytics Power Hour?
The average episode length on The Analytics Power Hour is 54 minutes.
How often are episodes of The Analytics Power Hour released?
Episodes of The Analytics Power Hour are typically released every 14 days.
When was the first episode of The Analytics Power Hour?
The first episode of The Analytics Power Hour was released on Jan 3, 2015.
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