Series Sponsor: Cadent
Katya Shkolnik joins us from Future Today. Katya’s wealth of experience in the programmatic ecosystem sheds light on how premium content providers stand-out in today’s competitive market.
In this episode, we dive into the evolving role of SSPs and how they help publishers optimize inventory monetization strategies while being stickier for audience engagement and involvement.
This is a “Forum” - come join our discussion! Please share, comment, and give us your two cents.
Welcome to The AdTech Forum
04/03/24 • 11 min
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