The Advertising Forum

Series Sponsor: Attain

In this episode of The AdTech Forum, we welcome Jeff Katz, the US Head of Verticals at ROKU, where he oversees sales for the Auto, Restaurants, and Travel industries. Jeff has spent the past 5.5 years at ROKU, building partnerships with Fortune 500 brands and working with major media holding companies.

In our discussion, we explore how advertisers can adjust their data strategies to effectively target and measure campaign performance without relying on third-party cookies, which are being phased out. We dive into the role of commerce data as a strong alternative for targeting and engaging consumers.

We also discuss how brands can collaborate with publishers and ad tech partners to leverage first-party data in a cookieless world, providing examples from Jeff's experience.

Thank you for joining this episode of The AdTech Forum, sponsored by Attain.

In this episode sponsored by Zefr, Mark Proulx, Global Director of Media Quality and Responsibility at Kenvue, discusses the challenges and strategies surrounding brand safety in the context of user-generated content and misinformation on social media platforms.

He emphasizes the importance of balancing brand purpose with safety, the need for proactive measures against misinformation, and the evolving landscape of brand safety practices. Mark also shares insights on how brands can navigate criticism and the necessity of collaboration within the industry to enhance brand safety measures.

Series Sponsor: Flashtalking by Mediaocean

Creative is the Final Frontier

Ben Kartzman is the final episode of our inaugural 5 part creative series!

We are delighted to have Ben Kartzman, the COO of Flashtalking, join us to talk about all things Creative.

We are so grateful to our creative adtech sponsor, Flashtalking by Mediaocean, for helping AdTechGod and OhHello.io 🌞☕️ come together to cut through the industry noise by bringing you The AdTech Forum.

Welcome to The Adtech Forum

Thank you for watching, learning, and engaging with the first (of many) series of TheAdTechForum.com

Series Sponsor: Cadent

Katya Shkolnik joins us from Future Today. Katya’s wealth of experience in the programmatic ecosystem sheds light on how premium content providers stand-out in today’s competitive market.

In this episode, we dive into the evolving role of SSPs and how they help publishers optimize inventory monetization strategies while being stickier for audience engagement and involvement.

This is a “Forum” - come join our discussion! Please share, comment, and give us your two cents.

Welcome to The AdTech Forum

Series 2: Episode 2 of the The AdTech Forum Sponsored by Cadent

Episode 2 - Jarred Wilichinsky from Paramount.

Jarred Wilichinsky is the SVP, Ad operations at Paramount and brings an amazing perspective on the SSP space from the lens of an premium cross-screen provider.

In this episode, we talk through how brand safety, content distribution, and leveraging data and audience insights is crucial for optimization across platforms.

Jarred is an industry veteran, and his POV on the importance of streamlining relationships with SSPs and overall commitment to providing audiences with quality content and ad experienves.