Chapter 6: The Programmers

Meet the team of international coders behind JBlock’s technology. And find out why they think salespeople, like Lola and Cayetano, are a waste of space.
We focus on the pronunciation of words within the pharmaceutical sector such as BIOTECHNOLOGY, ANTIBIOTICS, PARACETAMOL and VIRUS.
In the vocabulary section we make a clear distinction between a DEGREE and a CAREER and between FREAKS and GEEKS. We also consider whether a person from the United States should be described as US citizen or an AMERICAN citizen.
Finally we cover a couple of important business concepts. Do you know what a P.O.C. is? Do you know what makes a good corporate SLOGAN?
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