43 - The 3 key things that you need to be the Accepted Authority

04/19/23 • 18 min

This week we’re exploring the question ‘What does being the Accepted Authority look like?’ What are the hallmarks a business needs to demonstrate to be designated as the Accepted Authority by its target market? And conversely, what are the signs that a business isn’t yet there? We cover off the 3 key elements that you require to be the Accepted Authority in your Industry.

Previous Episode

42 - The Two Biggest Mistakes Consultants Make Using White Papers/E-books In Their Marketing

Many professional services consultants use whitepapers or eBooks as part of their marketing / attraction strategy, but not many do it well. Because the whitepapers / eBooks they create focus too much on the ‘how’ and not enough on the ‘why’. In other words, they’re not transformational.

In this week’s episode we uncover the strategy behind the successful strategic use of transformational content, including whitepapers or eBooks.

Next Episode

44 - Who Appoints You as the Authority?

Being the authority in your field is about far more than just proclaiming yourself the authority. Because while nothing stops you from standing up and saying ‘Yep, I’m the authority, I know what I’m talking about, you need to come and see me’, that doesn’t have any effect until your client base believe you.

So what makes the difference between claiming to be the authority and actually being the authority? That’s the topic of this week’s episode.