30 - Marketing Mindset – Setting Your Goals For 2023

01/10/23 • 16 min

In today’s episode we’re discussing marketing mindset. Consultants with a marketing mindset don’t hope that things will happen, they KNOW that things will happen. They’ve set their goal, decided on multiple pathways to get there, test those pathways, measure the results and then do more of what succeeds.

We discuss how to create and implement your marketing mindset for 2023.

We discuss how to create and implement your marketing mindset for 2023.

Previous Episode

29 - Your 2023 Marketing Strategy – What You Should Keep (and Discard!) From 2022

Happy New Year and welcome to 2023! We’re kicking off the year with a look back at 2022, including what worked, what didn’t and what new changes emerged during the year. We discuss how LinkedIn’s policy and algorithm changes during 2022 affected marketing strategies and the impact it’s had on consultants relying heavily on it as a outreach platform.

Looking forward to 2023, we discuss the emerging trends that consultants should be looking to add to their marketing strategy, including the re-emergence of face-to-face networking in a post-lockdown world and how it’s becoming increasingly important to share a marketing focus across multiple platforms and methods

Next Episode

31 - The Skills Consultants Should Be Developing In 2023

If you’re going to commit to learn something new this year (and we hope that you do!), then what should it be?

In this week’s episode, we’re discussing the skills gaps that we see in consultants’ sales and marketing techniques and provide our recommendations on the elements that you should be adding to your skillset this year.