Episode 11: From the Dawn of the Internet to AI-Insights from a 3-Decade Expert in Branding,SEO and ABM-Patricia McParland

12/15/24 • 31 min

In this episode of The ABM Way, Omprakash discusses with Patricia McParland, VP of Marketing at MetricStream, a leader in governance, risk, and compliance (GRC) software solutions. With over three decades of B2B marketing experience, Patricia shares her expert insights on how marketers can navigate the evolving digital landscape while staying rooted in the timeless fundamentals of marketing success.

This episode discusses:

The Evolution of Marketing, from the rise of the Internet to the integration of AI, shows how technology has shaped modern marketing strategies.
This episode offers a practical guide that focuses on Audience, Behavior, Content, Design, and Evaluation, providing actionable steps to drive marketing effectiveness.
They also discuss the significance of personalization and relationship-building in account-Based Marketing (ABM). This strategy is crucial for engaging high-value accounts and is a key focus of the conversation.

Patricia and Omprakash also underscore the value of Core Marketing Principles. These principles, including understanding your audience, crafting authentic messaging, and building trust through thought leadership, are the bedrock of successful marketing strategies.

This episode is packed with actionable advice, timeless marketing truths, and fresh perspectives for today’s digital-first era.

Don’t miss this engaging conversation with a marketing trailblazer!
Thanks for listening. What can we do to improve the show?

Thanks for listening. What can we do to improve the show?

Read our exclusive weekly Newsletter with more insightful conversations, exciting challenges, success stories, and interviews.
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This episode discusses:

The Evolution of Marketing, from the rise of the Internet to the integration of AI, shows how technology has shaped modern marketing strategies.
This episode offers a practical guide that focuses on Audience, Behavior, Content, Design, and Evaluation, providing actionable steps to drive marketing effectiveness.
They also discuss the significance of personalization and relationship-building in account-Based Marketing (ABM). This strategy is crucial for engaging high-value accounts and is a key focus of the conversation.

This episode is packed with actionable advice, timeless marketing truths, and fresh perspectives for today’s digital-first era.

Don’t miss this engaging conversation with a marketing trailblazer!
Thanks for listening. What can we do to improve the show?

Thanks for listening. What can we do to improve the show?

Read our exclusive weekly Newsletter with more insightful conversations, exciting challenges, success stories, and interviews.
Join here

Previous Episode

Episode 10: Why your ABM advertising doesn't work and how to fix it with Yulia Olennikova

In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from N.Rich discuss on:
Why your ABM advertising doesn't work and how to fix it!

Are display ads worth the cost?
Do Display ads still work?
How can I personalize ads in scale?
Do we need expensive ABM ad platforms?

These and many more questions,

In this episode, we discussed:

Personalization beyond just having logos and names on landing pages.
Importance of buyer journey-specific content and Personalization throughout the sales cycle.
Running one-to-many and one-to-one campaigns.
Combining programmatic ads with LinkedIn ads for better insights and efficiency.
Measuring ROI through sales velocity rather than just one metric.
The impact of ABM ads on shortening sales cycles and increasing win rates.
How to conduct a self-test to ensure alignment with sales and identify lower-hanging fruits.
Utilize first-party data to understand current engagement levels.
How to start a pilot program to test the effectiveness of ABM ads.

and much more.

Thanks for listening. What can we do to improve the show?

Read our exclusive weekly Newsletter with more insightful conversations, exciting challenges, success stories, and interviews.
Join here