
From part-time Real Estate Investor to one of the most sought out communication experts in the world.
07/02/18 • 63 min
Text Summary:
Today we are joined by Joel Rico. Starting off as an engineer Joel quickly learned that no matter what you do in life you are in the position of sales (and selling yourself). Therefore Joel took every course imaginable on NLP and communication and is currently one of the leaders in the NLP space. In this interview we’ll learn about easily human beings misunderstand each other, the 3 critical questions to ask someone in order to get to their “why” and what information is needed to construct a win/win negotiation.
Biography:
Joel Rico is a professional speaker, coach, and accomplished entrepreneur. Considered a “master” in peak sales performance, Neuro-Linguistic Programming (NLP) and successful negotiations, his techniques and strategies continue to aid him in coaching his clients.
Joel is currently one of the most sought after Sales Trainers, and for the past decade has been training Sales People, mostly Real Estate Brokers, to better understand their clients, and how to structure win-win agreements. This level of training has elevated many of his clients to top 1000, top 100, top 50, and top 10 active Real Estate brokers in the country.
Joel’s incredible understanding of the world, people and human nature enables him to coach people to a higher level of effectiveness. He is committed to identifying and overcoming personal and business constraints for breakthrough and optimal performance.
What you will learn:
What is the first conversation Joel has with someone who wants to improve their communication skill set? (9:20)
What is the NUMBER ONE complaint that people have with sales people? (11:05)
What information is needed before you can construct a “Win/Win” scenario? (13:20)
Criteria questions: 3 questions that can immediately get to the why. (21:06)
What value does Joel give to “scripts”? (32:00)
What is the best way to close? (44:15)
What are some of Joel’s recommendations for Sales or Communication books? (50:20)
In today’s ever changing society what does Joel think about phone calls vs. e-mails or text messages? (52:40)
Quotes:
“At the end of the day we are in the business of selling ourselves, whether you like that or not.”
“Silence is power in communication.”
“The biggest problem with a script is the client doesn’t have a copy, so sometimes they don’t follow along.”
“Telling isn’t selling. When you are telling something, you aren’t listening.”
Resources:
Help spread this uplifting content by leaving a review on iTunes:
Stay in touch with Matty A:
Website: https://mattaitchison.com/
Facebook: https://www.facebook.com/mattyaitchison
Instagram: @officialmattya
YouTube: https://www.youtube.com/channel/UCinIteUWBIk-ycgg5i7q99w/featured
Connect with Joel:
His Website: http://www.joelrico.com
The Language of Agreement: http://www.joelrico.com/language-of-agreement/
Text Summary:
Today we are joined by Joel Rico. Starting off as an engineer Joel quickly learned that no matter what you do in life you are in the position of sales (and selling yourself). Therefore Joel took every course imaginable on NLP and communication and is currently one of the leaders in the NLP space. In this interview we’ll learn about easily human beings misunderstand each other, the 3 critical questions to ask someone in order to get to their “why” and what information is needed to construct a win/win negotiation.
Biography:
Joel Rico is a professional speaker, coach, and accomplished entrepreneur. Considered a “master” in peak sales performance, Neuro-Linguistic Programming (NLP) and successful negotiations, his techniques and strategies continue to aid him in coaching his clients.
Joel is currently one of the most sought after Sales Trainers, and for the past decade has been training Sales People, mostly Real Estate Brokers, to better understand their clients, and how to structure win-win agreements. This level of training has elevated many of his clients to top 1000, top 100, top 50, and top 10 active Real Estate brokers in the country.
Joel’s incredible understanding of the world, people and human nature enables him to coach people to a higher level of effectiveness. He is committed to identifying and overcoming personal and business constraints for breakthrough and optimal performance.
What you will learn:
What is the first conversation Joel has with someone who wants to improve their communication skill set? (9:20)
What is the NUMBER ONE complaint that people have with sales people? (11:05)
What information is needed before you can construct a “Win/Win” scenario? (13:20)
Criteria questions: 3 questions that can immediately get to the why. (21:06)
What value does Joel give to “scripts”? (32:00)
What is the best way to close? (44:15)
What are some of Joel’s recommendations for Sales or Communication books? (50:20)
In today’s ever changing society what does Joel think about phone calls vs. e-mails or text messages? (52:40)
Quotes:
“At the end of the day we are in the business of selling ourselves, whether you like that or not.”
“Silence is power in communication.”
“The biggest problem with a script is the client doesn’t have a copy, so sometimes they don’t follow along.”
“Telling isn’t selling. When you are telling something, you aren’t listening.”
Resources:
Help spread this uplifting content by leaving a review on iTunes:
Stay in touch with Matty A:
Website: https://mattaitchison.com/
Facebook: https://www.facebook.com/mattyaitchison
Instagram: @officialmattya
YouTube: https://www.youtube.com/channel/UCinIteUWBIk-ycgg5i7q99w/featured
Connect with Joel:
His Website: http://www.joelrico.com
The Language of Agreement: http://www.joelrico.com/language-of-agreement/
Previous Episode

From being a college student to building a $6 million dollar portfolio in 18 months.
Today we are joined Chris Salazar. Chris first became interested in real estate while still in college, which led him to start a Real Estate club at Augustana College. Since graduating Chris has gone on to create his own investment firm and has built a $6 million dollar portfolio in just 18 months. During this interview Chris will talk about the need to surround yourself with the right people, how being a good underwriter has helped him find deals others could not and the how relationships have allowed him to grow his business rapidly.
Biography: Chris Salazar is Co-Founder and Partner at Arsenal Properties, a private real estate investment firm founded in 2016. Arsenal focuses on acquiring distressed assets, repositioning, and rebranding. Since inception, the firm has redeveloped over 80 residential properties and continues to expand its portfolio with multi-family complexes. What you will learn: How did Chris find his first deal? (4:15) How did Chris transition from Wholesaling to the next tier of becoming an actual investor? (7:02) What is the biggest lesson Chris can share with other people who are first starting out? (16:10) How has surrounding himself with the right people been critical for Chris’s growth? (18:40) What is one superpower Chris brings to the table as an investor? (19:25) How does Chris define Real Estate “repositioning”? (21:20) How is Chris currently generating his leads and financially structuring his deals? (25:07) What is Chris’s big vision for the future? (32:11) What are some of the best tools, books, software that Chris cannot live without to manage his business? (33:55)
Quotes:
“You eat, sleep and breath Real Estate investing and you let everyone know that because you never know who will bring you a deal.” “You make your money when you buy, you actualize that gain when you sell.” “Only take advice from people you want to trade places with.” “Give to get. Give the value to other people and you will get it back.”
Resources: Help spread this uplifting content by leaving a review on iTunes: http://bit.ly/MMiTunesReview Stay in touch with Matty A: Website: https://mattaitchison.com/ Facebook: https://www.facebook.com/mattyaitchison Instagram: @officialmattya YouTube: https://www.youtube.com/channel/UCinIteUWBIk-ycgg5i7q99w/featured Connect with Chris: Their Website: https://www.chrisjsalazar.com
Next Episode

Building a Real Estate empire with hardly using one dime of his own money or one point of his own credit.
Text Summary:
Today we are joined by Matt Theriault, a full time real estate investor in California. In today’s interview Matt will tell us how he set up teams to invest in out of state markets, how diversifying with notes has brought balance to his business and what areas within real estate investing carry the most risk.
Biography:
Matt is USMC veteran who entered the music industry after leaving the military. With the creation of free Music streaming Matt watched his business disappear overnight. However this turned out to be a blessing as Matt then ventured into Real Estate investing and has never looked back.
Currently Matt hosts the Epic Real Estate Investing podcast, which is in its 9th year. He also controls a real estate portfolio that consist of roughly 50 investment properties as well as 50 notes. Blessed beyond belief Matt now spends a lot of his time writing and teaching others on real estate investing through mentorship and his podcast.
What you will learn:
What did Matt’s first deal look like? (6:30)
What was Matt’s mentality going forward after his first deal? (9:40)
As a new investor what were some of the biggest challenges Matt faced with growing his RE business? (11:50)
According to Matt where are the biggest areas of risk in Real Estate? (12:59)
When investing out of state what are some of the key points an investor needs to take into account? (20:05)
What is Matt using for lead generation? (25:08)
What financing method is Matt using for his deals? (27:00)
What is the 3 option letter of intent? (27:50)
What are the biggest future challenges investors will face moving forward? (34:30)
Quotes:
“Real Estate... It’s the final frontier where the average person has a legitimate shot at creating real wealth.”
“Find a good deal and the money will follow.”
“Real estate is safe, it’s the people that are risky.”
“Good people in a mediocre market can make it fantastic market. Bad people in a good market can make it a disaster.”
“Relationships have hands down been the most profitable investment I made in my business. Human currency goes a long way in real estate.”
“Leverage as much as you can to build your passive income.”
“Everyone can do this (RE Investing), but not everyone will. There lies the opportunity.”
Resources:
Help spread this uplifting content by leaving a review on iTunes:
Stay in touch with Matty A:
Website: https://mattaitchison.com/
Facebook: https://www.facebook.com/mattyaitchison
Instagram: @officialmattya
YouTube: https://www.youtube.com/channel/UCinIteUWBIk-ycgg5i7q99w/featured
Connect with Matt:
His Website: https://epicrealestate.com
His Podcast: Epic Real Estate Investing
Become his student: https://freerealestateinvestingcourse.com
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