TWVS 2025 Special Ep. 06 - Social Media Strategy for Wedding Videographers with Greg Burnett

Explicit content warning

02/24/25 • 48 min

Episode Summary:
In this special TWVS Summit episode, Jason and Danny sit down with Greg Burnett, a renowned wedding videographer, to discuss the art of mastering social media. Greg shares his journey of building an engaging online presence, the importance of authenticity, and strategies for standing out in a saturated market. From battling the algorithm to the power of relatable content, Greg offers actionable insights that every wedding creative can apply. Plus, get a sneak peek of what Greg will cover at the upcoming TWVS Summit!

🔥 Key Topics:

The evolving landscape of social media for wedding creatives.
Why showing your personality is key to client connections.
Common mistakes videographers make on social media.
The myth of "blaming the algorithm" and why content quality matters.
Building authority and trust through behind-the-scenes content.
Using ads effectively to attract your ideal clients.

🎧 Sponsors & Offers:

Vidflow – Deliver wedding films with a sleek, Netflix-style platform. Get 10% off all pro plans with code TWVP10. https://signups.vidflow.co/ref/twvp
Bride & Groom Video – Tackle your backlog with expert editing services. Get £75 off your first order with code TWP75. http://bridengroom.video/twvp/

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Danny Rizzo
https://www.instagram.com/rizzo.films
Jase Hunter
https://www.instagram.com/afterglowweddings

🔥 Key Topics:

The evolving landscape of social media for wedding creatives.
Why showing your personality is key to client connections.
Common mistakes videographers make on social media.
The myth of "blaming the algorithm" and why content quality matters.
Building authority and trust through behind-the-scenes content.
Using ads effectively to attract your ideal clients.

🎧 Sponsors & Offers:

Vidflow – Deliver wedding films with a sleek, Netflix-style platform. Get 10% off all pro plans with code TWVP10. https://signups.vidflow.co/ref/twvp
Bride & Groom Video – Tackle your backlog with expert editing services. Get £75 off your first order with code TWP75. http://bridengroom.video/twvp/

Previous Episode

Ep. 050 - Cinemate - Weddings, Elopements & Rethinking the Role of a Second Shooter

In this episode of That Wedding Videographer Podcast, we sit down with Greg and Simon from Cinemate to discuss their journey from music technology students to highly sought-after wedding filmmakers. They share how their early inspirations came from the American wedding film industry, which led them to refine their storytelling approach and fill a gap in the UK market. The conversation also touches on the evolution of wedding videography in the UK, where education and mentorship are rapidly accelerating the industry’s growth, helping filmmakers develop their craft at a much faster rate.

We also explore the changing dynamics of wedding filmmaking, including how Cinemate is shifting focus away from traditional second shooting to audio, behind-the-scenes content, and VHS-style footage. They dive into the differences between weddings and elopements, offering insights into logistics, client experience, and adapting to Scotland’s unpredictable weather. Marketing strategies, SEO, and pricing structures are also discussed, giving listeners a peek into how Cinemate attracts international clients without relying on paid ads. Whether you’re looking to improve your storytelling, streamline your workflow, or rethink your pricing, this episode is packed with valuable insights and a good dose of banter.
Sponsors & Offers

Vidflow

Platform for delivering wedding films with a premium streaming experience.
10% off Pro Plans with code TWVP10 → www.vidflow.co

Bride & Groom Video

Wedding film editing service to help clear backlog efficiently.
£75 off first order with code TWVPWP75 → Bride & Groom Video

Next Episode

Ep. 051 - Truly Madly Films - Saying Yes, Building Community & Finding Success

Guest: Sian, founder of Truly Mad Films – a wedding videographer based in Kent, UK.

Episode Highlights:

How Sian transitioned into wedding videography while being a solo parent.
The power of saying “yes” and figuring things out later.
The importance of community – shoutout to Shoots Like A Girl group for female videographers.
The unique advantage of being a female videographer and how it impacts client relationships.
The shift in the wedding videography industry over the past decade.
Keeping a minimalist gear setup and why shooting with Fuji works for Sian.
Why storytelling and emotional connection matter more than having the latest gear.
The surprising impact of social media engagement – even with something as simple as a crisp sandwich!
The challenges of balancing weddings, family life, and business growth.

Sponsors & Offers:

🎥 Vidflow – The sleekest platform for delivering wedding films. Give your clients a private, branded experience. Use code TWVVP10 for 10% off all pro plans (including white labelling)!
🔗 Sign up here - https://signups.vidflow.co/ref/twvp

🎬 Bride & Groom Video – Stuck in backlog? Get professional wedding edits that match your style. Use code TWVP75 for £75 off your first order.
🔗 Try them out today - http://bridengroom.video/twvp/