Ep. 040 - Why are Enquires Down?

12/12/24 • 33 min

In this episode, Jase and Danny reflect on the challenges of generating leads during the off-season. They touch on common trends, such as the dip in inquiries from November through January and how distractions like holiday shopping and the competitive online environment affect visibility.

Key Topics Covered:

Understanding Seasonal Fluctuations:
The hosts discuss how inquiry volumes typically decline in late November and December, highlighting the importance of analyzing previous booking trends to set realistic expectations.
Leveraging CRM Tools for Data:
They recommend tools like Studio Ninja to track inquiry sources, seasonal trends, and year-over-year comparisons, providing actionable insights to refine marketing efforts.
Effective Off-Season Strategies:
- Repurposing Content: Reposting high-performing social media content to keep an online presence.
- Wedding Shows: Insights into maximizing engagement and leaving a lasting impression at bridal expos, even when immediate bookings aren’t guaranteed.
- Directory Listings: Evaluating platforms like Hitched and understanding pricing dynamics to target international and high-budget clients effectively.
Collaborations and Joint Packages:
They suggest teaming up with photographers who share a similar aesthetic to create joint packages, offering mutual benefits in terms of lead generation and client satisfaction.
Maintaining Social Media Consistency:
The duo emphasizes allocating time for consistent posting, even during busy periods, to stay visible and capture the attention of potential clients.

Why Listen?

For wedding videographers, this episode provides practical advice on how to sustain momentum and grow their business even during the quieter months. By focusing on strategic planning, understanding client behavior, and optimizing marketing efforts, videographers can set themselves up for a successful peak season.

This summary is optimized to help wedding videographers discover insights into lead generation, marketing strategies, and collaboration opportunities tailored to their unique challenges.

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https://www.instagram.com/thatweddingvideographerpodcast
Danny Rizzo
https://www.instagram.com/rizzo.films
Jase Hunter
https://www.instagram.com/afterglowweddings

Key Topics Covered:

Understanding Seasonal Fluctuations:
The hosts discuss how inquiry volumes typically decline in late November and December, highlighting the importance of analyzing previous booking trends to set realistic expectations.
Leveraging CRM Tools for Data:
They recommend tools like Studio Ninja to track inquiry sources, seasonal trends, and year-over-year comparisons, providing actionable insights to refine marketing efforts.
Effective Off-Season Strategies:
- Repurposing Content: Reposting high-performing social media content to keep an online presence.
- Wedding Shows: Insights into maximizing engagement and leaving a lasting impression at bridal expos, even when immediate bookings aren’t guaranteed.
- Directory Listings: Evaluating platforms like Hitched and understanding pricing dynamics to target international and high-budget clients effectively.
Collaborations and Joint Packages:
They suggest teaming up with photographers who share a similar aesthetic to create joint packages, offering mutual benefits in terms of lead generation and client satisfaction.
Maintaining Social Media Consistency:
The duo emphasizes allocating time for consistent posting, even during busy periods, to stay visible and capture the attention of potential clients.

Why Listen?

This summary is optimized to help wedding videographers discover insights into lead generation, marketing strategies, and collaboration opportunities tailored to their unique challenges.

Previous Episode

TWVS 2025 Special Ep. 01 - "Mastering Ads with Micaela: Simplifying Marketing for Wedding Creatives"

"Mastering Ads with Micaela: Simplifying Marketing for Wedding Creatives"

Join us for the first special episode of That Wedding Videographer Podcast leading up to That Wedding Videographer Summit! We’re thrilled to introduce one of our incredible industry pros Micaela, a wedding photographer and marketing expert who’s transforming how creatives approach online advertising.

Micaela shares actionable insights on navigating the overwhelming world of Facebook and Google ads, overcoming fears of marketing platforms, and targeting your dream clients. If you’ve ever felt lost when logging into ad platforms or wondered how to make your business stand out, this episode is for you!

Get ready to be inspired and equipped with the tools to elevate your marketing strategy by utilising Google & Meta ads with Micaela in person at the summit this April!
That Wedding Videographer Summit
Proudly Sponsored by Vidflow

Next Episode

TWVS 2025 Special Ep. 02 - Transform Your Brand - Insights with Sophie Sullivan from Sophie Amelia Designs

In this special TWVS episode of That Wedding Videographer Podcast, we sit down with Sophie Sullivan, the creative genius behind Sophie Amelia Designs and one of the featured industry pros at the upcoming That Wedding Videographer Summit. Sophie shares her expertise in branding and web design, offering practical advice for videographers looking to level up their online presence. From overcoming the challenges of DIY websites to understanding the value of professional design, Sophie’s insights will inspire you to reimagine your brand and boost your business. Don't miss her top tips and an exciting giveaway announcement for summit attendees!
https://sophieameliadesigns.co.uk/
https://www.instagram.com/sophieameliadesigns/