Ep 333: Food Intentions | Recruit & Retain: Market Vendors
02/17/25 • 45 min
Every farmers market manager knows that curating a well-balanced market is both an art and a science. Whether you’re running a seasoned market or developing a brand new event, recruiting and vetting vendors that fit the needs of your individual community is key. Keeping things balanced so that everyone profits is essential. Maintaining long-term, mutually respectful relationships with each of your vendors creates that consistent set of offerings that will build a loyal customer base.
Listen in as we go deeper and consider:
- Identifying a mission and holding fast to your values
- Walking the line between scouting and stalking
- Considering trends while prioritizing balance
- Matchmaking the perfect vendor and market fit
- Teaching vendors to help you help them
Every farmers market manager knows that curating a well-balanced market is both an art and a science. Whether you’re running a seasoned market or developing a brand new event, recruiting and vetting vendors that fit the needs of your individual community is key. Keeping things balanced so that everyone profits is essential. Maintaining long-term, mutually respectful relationships with each of your vendors creates that consistent set of offerings that will build a loyal customer base.
Listen in as we go deeper and consider:
- Identifying a mission and holding fast to your values
- Walking the line between scouting and stalking
- Considering trends while prioritizing balance
- Matchmaking the perfect vendor and market fit
- Teaching vendors to help you help them
Previous Episode
Ep 332: Grow Time | Recruit & Retain: Market Farmers
Next Episode
Ep 334: Basket Case | Recruit & Retain: Shoppers
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