How You Can Explode Your Business With A Distributorship Model With Paul Baron, Founder and CEO of The Wall Printer
12/31/21 • 40 min
Paul Baron is the founder and chief executive officer of The Wall Printer USA. His decades of business experience span B2B, B2C, retail, manufacturing, distribution, international business, and franchising. Paul has personally developed and launched multiple business concepts and he was able to grow The Wall Printer USA to achieve an explosive growth of having over 50 distributors in 90 territories in just 2 years. Today he shares with us how you can explode your business with a distributorship model like him.
Join us as Paul shares about how he exploded his business with a distributorship model, the incentives he built into the distributorship model to encourage his distributors to work with him in the long run at scale, and how Paul managed to secure co-ownership rights in the Wall Printer from his manufacturing partners.
Resources:
https://thewallprinter.com/en/about-company/ - Check out the Wall Printer!
https://www.linkedin.com/in/pbbaron/ - Get connected with Paul!
Actionable Take-aways:
1. Unlike a franchise model where franchisee fees are charged and it forces your franchisees to follow a strict model from you, an exclusive distributorship model encourages your distributor partners to be creative and to grow more aggressively (because they don’t have to pay you a portion of their earnings). This allowed Paul to explode his business to be in over 90 territories in just 2 years.
2. Set a reasonable fee for your exclusive distributorship rights and provide your distributors with a discount on the product you are selling to them. By giving them the chance to recoup the fees they initially paid, they will be incentivised to partner with you for the long run and work with you at scale.
3. Patents are important for you to be able to protect your right in a certain product. Always seek to protect your intellectual property rights.
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo
Facebook at : https://www.facebook.com/groups/tedteo
Paul Baron is the founder and chief executive officer of The Wall Printer USA. His decades of business experience span B2B, B2C, retail, manufacturing, distribution, international business, and franchising. Paul has personally developed and launched multiple business concepts and he was able to grow The Wall Printer USA to achieve an explosive growth of having over 50 distributors in 90 territories in just 2 years. Today he shares with us how you can explode your business with a distributorship model like him.
Join us as Paul shares about how he exploded his business with a distributorship model, the incentives he built into the distributorship model to encourage his distributors to work with him in the long run at scale, and how Paul managed to secure co-ownership rights in the Wall Printer from his manufacturing partners.
Resources:
https://thewallprinter.com/en/about-company/ - Check out the Wall Printer!
https://www.linkedin.com/in/pbbaron/ - Get connected with Paul!
Actionable Take-aways:
1. Unlike a franchise model where franchisee fees are charged and it forces your franchisees to follow a strict model from you, an exclusive distributorship model encourages your distributor partners to be creative and to grow more aggressively (because they don’t have to pay you a portion of their earnings). This allowed Paul to explode his business to be in over 90 territories in just 2 years.
2. Set a reasonable fee for your exclusive distributorship rights and provide your distributors with a discount on the product you are selling to them. By giving them the chance to recoup the fees they initially paid, they will be incentivised to partner with you for the long run and work with you at scale.
3. Patents are important for you to be able to protect your right in a certain product. Always seek to protect your intellectual property rights.
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo
Facebook at : https://www.facebook.com/groups/tedteo
Previous Episode
Selling Is Serving With Nicole Cramer
Nicole Cramer is a leading sales coach for health coaches. With a mantra that selling is serving, Nicole helps health coaches understand the difference between transactional sales and relationship sales and that sales is about helping others. As a former high school math teacher and a leading sales person for her corporate for 2 years straight, Nicole ties in her passion for teaching and sales after she realized her fellow health coaches kept asking her for assistance.
Join us today as Nicole shares about the important of listening to what your customers want from you, that selling is serving your customers and that the best ways to serve is through nurturing and developing relationships and providing your customers with customized solutions based on their needs, and that objections from your customers are actually a buying signal.
Resources:
https://www.healthystepswithnicole.com/ - Work with Nicole over at her site!
https://www.healthystepswithnicole.com/33places - Grab Nicole’s "33 Places to find Clients Freebie"!
Actionable Take-aways:
1. Listen to what your customers are constantly asking for from you. Like Nicole, she niched down further to become a sales coach for health coaches because her peers kept asking her for help and encouraged her to do it. Today Nicole’s practice as a sales coach is flourishing because she played to her strengths and is giving her customers exactly what they are asking for.
2. Selling is serving! Remember that you are there to help and serve your customers and that one of the best ways to serve is through nurturing and developing relationships and providing your customers with customized solutions based on their needs.
3. Objections are not personal. Objections are actually a buying signal. People who are not interested at all will give you a hard no. Your job is not to convince them to work with you, but to help them work through their doubts and fears.
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo
Facebook at : https://www.facebook.com/groups/tedteo
Next Episode
Bringing Products To Life With Results Imagery with Kyle Nelson and Eli Libby (the BizBros)
Kyle Nelson and Eli Libby, also known as BizBros, are the co-founders of Results Imagery, a company that produces product photos, videos and infographics to arm companies with the content they need to bring their products to life. With years of media and ecommerce marketing experience under their belt, Results Imagery helps its clients succeed in our current visual first, online environment by sharing its clients' creative vision and helping them make it a reality with their 100% custom photo and video content.
Kyle and Eli have also joined forces to share their experiences from past and current ventures with their own podcast, the Biz Bros podcast.
Join us today as Kyle and Eli share the hilarious story of how they met, how they help their clients’ products succeed on a hyper competitive online market, and how the joys of podcasting.
Resources:
https://www.resultsimagery.com/ - Check out Results Imagery if you need help bringing your product to life!
https://www.bizbros.io/ - Check out the Biz Bros podcast!
Actionable Take-aways:
1. When developing product photos and videos, don’t think of the product as just filming the product as the subject. Go one step further to think about how the photo or video will perform in terms of its ability to convert a potential customer.
2. Customers shop with their eyes. A comprehensive product strategy will require solid photos of the product on a white background showcasing the product from all angles, lifestyle photos to humanize the product, a video showing how the product is used, and infographics on the product explaining its features and uses.
3. Podcasting is a unique experience that allows you to develop networks and create sales funnels for your business. If you are thinking of starting one, do it!
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo
Facebook at : https://www.facebook.com/groups/tedteo
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