How To Take Innovative Leaps With Jon Bostock

10/20/21 • 30 min

Jon Bostock is the Co-Founder of Truman’s, a company with the mission to reduce waste and clutter in the consumer cleaning products industry. By asking and addressing the question of why are consumer cleaning products being shipped with 98% water, Truman’s was able to disrupt an industry that was bogged with supply chain inefficiencies, provide a product that resonated with environmentally conscious consumers and achieve a landmark exit sale in 3 years. Today, Jon is here to share with us how to take innovative leaps in our careers and achieve our goals.

In today’s episode, Jon shares about his time in General Electric and Big Ass Fans, his book the Elephant’s Dilemma and how his experiences have provided him with the skillsets he needed to lead Truman’s.

Resources:

https://gridironcapital.com/ - Check out Gridiron Capital

https://www.amazon.com/Elephants-Dilemma-Break-Reimagine-Future/dp/1544509847 - Check out Jon’s new book

https://www.linkedin.com/in/jonbostock/ – Get in touch with Jon over LinkedIn

Actionable Take-aways:

1. Look out for the inefficiencies in your target industry. Just because something has always been done in a certain way does not mean it is the only way or best way to do it. If you can solve the inefficiency, you may just be disrupting the market.

2. Think about how your current business model is functioning and whether, for example, a direct to consumer model would work better. You could be reducing your supply chain costs and improving your profit margins.

3. Choose the right investors who are strategically aligned with your business when you are raising funds. A strategic investor should be able to help you open the right doors, provide you with the right advice and help you reach your goal. Avoid silent investors who have no strategic value.
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo
Facebook at : https://www.facebook.com/groups/tedteo

Resources:

https://gridironcapital.com/ - Check out Gridiron Capital

https://www.amazon.com/Elephants-Dilemma-Break-Reimagine-Future/dp/1544509847 - Check out Jon’s new book

https://www.linkedin.com/in/jonbostock/ – Get in touch with Jon over LinkedIn

Actionable Take-aways:

Previous Episode

How Can Vendors Connect With Their Target Customers With Kris Gopalakrishna

Kris Gopalakrisna is an Investor, entrepreneur, speaker and author who started WINsights to enable Software & Technology SMEs (Small & Medium Enterprises) scale and acquire both enterprise and listed customers. Throughout his career, Kris has always been part of tech start ups and mid-tier organisations and he is keenly aware of the problems tech vendors face in today’s highly saturated market.

In today’s episode, Kris shares about the problem of the disconnect between vendors and buyers, how vendors can align themselves with their buyers, and ultimately convert them into paying customers.

Resources:

https://winsights.co/ - Check out the Winsights webpage

https://drive.google.com/file/d/1oimTQx7Iq5avDzeJF9kJ1ApWP9M1OUc2/view?usp=sharing – Check Out Kris’s free Revenue Growth Solutions Guide
Actionable Take-aways:

1. Don’t sell your product or service to your customers without first understanding what their pain points are. Be able to pinpoint their specific problems and show them how your product or service is able to solve this from them to stand out from the competition.

2. Don’t spread your resources too thin. Learn to focus on who are your strategic accounts/customers and provide direct one on one to them as they will have the largest impact on your business.

3. To make it easy for your customers to say yes, you need to first empathize and understand their problems, and to show them that you have the knowledge, experience and credibility to solve their problems for them.
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo
Facebook at : https://www.facebook.com/groups/tedteo

Next Episode

Sponsoring Athletes and OpenSponsorship With Ishveen Anand

Ishveen Anand is the CEO and Founder of OpenSponsorship, an online platform that connects athletes with brands. As traditional sport sponsorship deals only go to the top 1% of athletes, Ishveen started OpenSponsorship to help all athletes have the opportunity to be sponsored by brands. Ishveen is a graduate from Oxford, and is listed as a Forbes 30 Under 30 in 2015 and is one of Inc.'s Top 100 Female Founders in 2019

In today’s episode, Ishveen shares how she spotted the gap in the sports sponsorship industry, her thought process from how she facilitated the connection between the brands and athletes to how she structured the dispute resolution mechanisms, and how brands can get the most out of the collaborations with the athletes.

Resources:

https://OpenSponsorship.com/ - Check out OpenSponsorship’s website

Actionable Take-aways:

1. Spot the gaps in a market and act to fill it. By doing so, Ishveen is able to serve the 99% of athletes who were traditionally left out sponsorship deals.

2. A great to get users to sign up to your platform is to allow them to sign up for free, but charge commissions. This means that they do not take any risk for signing up and only pay when they have benefitted from your service.

3. Reviews provide social proof. Consider how this affects your business and be pro-active with seeking positive reviews from your past clients.
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo
Facebook at : https://www.facebook.com/groups/tedteo