Helping Millions With Their Flexible Spending Accounts With Jeremy Miller

12/01/21 • 37 min

Jeremy Miller is the Chairman and Founder (former CEO) of Health-E Commerce, which includes companies such as FSAstore.com, a site which focuses only on customers with Flexible Spending Accounts by exclusively carrying only products and services that are eligible for purchase with credits in their Flexible Spending Accounts. After realizing that over $400 million worth of credit is being forfeited by American employees every year, Jeremy set out to build his business to help his customers fully utilize their Flexible Spending Accounts and to provide access to Flexible Spending Accounts eligible healthcare.

In today’s episode, Jeremy shares the importance of planning ahead for the end of year fourth quarter holiday sales, the challenges he faced with respect to regulatory compliance and how educational materials can help build brand loyalty and improve sale conversion rates.

Resources:

https://fsastore.com/ - Check out FSAstore.com

https://hsastore.com/ - Check out HSAstore.com

Actionable Take-aways:

1. The fourth quarter of any calendar year is usually the busiest for any retail business. Start planning ahead and determine what you need to have in place to get ready for the surge in business or risk losing precise sales to your competitors.

2. If your business idea is one which is in a highly regulated industry, make sure your business model is in compliance with applicable laws and has the relevant licences and that you stay up to date with any regulatory changes. Reach out to the relevant legal advisors for help if necessary.

3. Providing educational materials can be a great way to establish customer loyalty and improve sales conversion. Like any form of content that you produce, it will pay dividends in the long run so start investing in creating good content for your customers.
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo
Facebook at : https://www.facebook.com/groups/tedteo

Resources:

https://fsastore.com/ - Check out FSAstore.com

https://hsastore.com/ - Check out HSAstore.com

Actionable Take-aways:

Previous Episode

Building A Barefoot Footware Company With Steven Sashen, Co-Founder and CEO of Xero Shoes

Steven Sashen is the Co-Founder of Xero Shoes and he is building a barefoot running empire. When Steven started sprinting again at the age of 45 after a 30 year break, he found himself getting injured constantly. One day, a friend suggested he run barefoot and Steven never looked back. Steven quickly put together his own pair of barefoot running sandals and thus Xero Shoes was born. Today, Steven is a Masters All-American sprinter and one of the fastest men over the age of 50 in the US.

Steven was also a professional stand-up comic, cognitive psychology researcher, and taught Tai Chi and Zen Archery. Steven is also the creator of Scriptware, the industry-standard word processor for film and TV writers.

Join us as Steven shares about his journey with barefoot running, how he built a community of loyal fans, and his shark tank story.

Resources:

https://xeroshoes.com/ - Check out Xero Shoes!

Actionable Take-aways:

1. Giving away your knowledge and best tips for free is a great way to build community, trust and goodwill with your customers. Don’t worry about people “stealing your ideas”. They can steal your ideas but they can never steal your brain.

2. The best way to ensure quality control is to have eyes on the ground. If you are manufacturing overseas, find or hire someone you can trust to make sure that the manufacturers are producing the goods to your required standard.

3. Whenever you are pitching to investors, it is important to know your numbers and to have a very clear range in their mind as to what you were willing to accept.
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo
Facebook at : https://www.facebook.com/groups/tedteo

Next Episode

How To Bring Independent Artisans To The World with Meghana Giridhar, Founder and CEO of Let's Curate

Meghana Giridhar is the Founder of Let's Curate! After being mesmerized by the creativity behind the traditional artform of a painter at an airport in India, Meghana realized there are many artisans who never get a chance to showcase their talents and she decided to start Let’s Curate. Let’s Curate provides a platform for artisans around the world to showcase their talents and sell their crafts to a wider audience.

In today’s show, Meghana shares how she pivoted during Covid, how she fosters great relationships between her artisans and her customers and how she showcases her artisans and turns them into ambassadors for her company.

Resources:

https://www.letscurate.com/ - Check out Meghana’s and her artisans work!

Actionable Take-aways:

1. Listen to your customers and what they want. Like Meghana, you may just find a whole new revenue stream by catering to their needs.

2. Unlike physical store fronts, ecommerce has a wider reach and helps reduce your vulnerability to foot traffic. Build up your ecommerce presence today and you will potentially even be able to get a global reach.

3. Just because someone is not a good match for your business right now does not mean you will not be able to collaborate in the future. Always remain healthy relationships and great opportunities can always arise In the future.
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo
Facebook at : https://www.facebook.com/groups/tedteo