Building A Barefoot Footware Company With Steven Sashen, Co-Founder and CEO of Xero Shoes

Steven Sashen is the Co-Founder of Xero Shoes and he is building a barefoot running empire. When Steven started sprinting again at the age of 45 after a 30 year break, he found himself getting injured constantly. One day, a friend suggested he run barefoot and Steven never looked back. Steven quickly put together his own pair of barefoot running sandals and thus Xero Shoes was born. Today, Steven is a Masters All-American sprinter and one of the fastest men over the age of 50 in the US.

Steven was also a professional stand-up comic, cognitive psychology researcher, and taught Tai Chi and Zen Archery. Steven is also the creator of Scriptware, the industry-standard word processor for film and TV writers.

Join us as Steven shares about his journey with barefoot running, how he built a community of loyal fans, and his shark tank story.

Resources:

https://xeroshoes.com/ - Check out Xero Shoes!

Actionable Take-aways:

1. Giving away your knowledge and best tips for free is a great way to build community, trust and goodwill with your customers. Don’t worry about people “stealing your ideas”. They can steal your ideas but they can never steal your brain.

2. The best way to ensure quality control is to have eyes on the ground. If you are manufacturing overseas, find or hire someone you can trust to make sure that the manufacturers are producing the goods to your required standard.

3. Whenever you are pitching to investors, it is important to know your numbers and to have a very clear range in their mind as to what you were willing to accept.
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo
Facebook at : https://www.facebook.com/groups/tedteo