Ep. 80 - Megan Brown of Athenix on Building a Digitally-Native Aesthetic Brand

Ep. 80 - Megan Brown of Athenix on Building a Digitally-Native Aesthetic Brand
What does it take to build a successful aesthetic brand in today's ever-evolving beauty industry? Join Dr. Grant Stevens as he sits down with Megan Brown, the new CMO of Athenix, to delve into a rebranding journey to explore, implement and automate proven marketing technologies and strategies.
Leveraging her legacy of success at numerous enterprises, learn how Megan plans to bring strategies from consumer packaged goods and e-commerce into play in the realm of aesthetics. And don't miss discussion of the potential benefits and pitfalls of this approach, shedding light on the opportunities it presents for forward-thinking practices.
How can entrepreneurs in the aesthetic industry start with the basics, set up robust marketing infrastructures, and establish solid communications frameworks to propel their brands forward? And what role do paid social media, influencers, and subscription aesthetics play in this digital landscape? Tune in to the latest episode of The Technology of Beauty to uncover the secrets behind building a thriving aesthetic brand.
Show Notes:
00:00 Intro
01:16 Background
11:29 What is Athenix?
13:04 Megan's plans for Athenix
14:56 Applying CPG and e-commerce models to the industry
20:12 The role of subscription aesthetics
30:25 Crystal ball
36:42 Closing words

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The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
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