
Ep. 73 - Drew Fine on Building a Multi-Brand Aesthetic Partnership Platform
04/25/23 • 25 min
A sea change is coming to aesthetics, and the first waves are already coming in with a resounding crash on the shores of the plastic surgery and medspa landscape — acquisition and consolidation of aesthetic medical practices on a scale never before seen.
What does it all mean for the aesthetic medicine eco-system?
According to Drew Fine, Chief Commercial Officer at Advanced Medaesthetic Partners or AMP, it's a way of empowering practices to truly become partners in something greater.
The fastest-growing multi-brand aesthetic platform, AMP is taking a non-traditional approach to the healthcare roll-up strategy. Emulating a model seen in the hospitality space, AMP partners with practices to bolster their existing brand, all while providing underlying support and resources that might otherwise be out of reach for a local private practice.
Find out how AMP seeks to create an industry-leading platform for strengthening and growing aesthetic practices while protecting local uniqueness — and perhaps disrupting the aesthetic market itself — on the latest episode of The Technology of Beauty.
0:00 Intro
1:00 Background
7:42 An introduction to Advanced Medaesthetic Partners
9:48 Who AMP partners with
11:18 Practices as partners
14:44 Looking at the future of AMP
18:44 Goals for growth "And what are your goals in terms of how many practices?"
20:24 Crystal ball
21:33 Aesthetics has always been driven by innovation
» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
A sea change is coming to aesthetics, and the first waves are already coming in with a resounding crash on the shores of the plastic surgery and medspa landscape — acquisition and consolidation of aesthetic medical practices on a scale never before seen.
What does it all mean for the aesthetic medicine eco-system?
According to Drew Fine, Chief Commercial Officer at Advanced Medaesthetic Partners or AMP, it's a way of empowering practices to truly become partners in something greater.
The fastest-growing multi-brand aesthetic platform, AMP is taking a non-traditional approach to the healthcare roll-up strategy. Emulating a model seen in the hospitality space, AMP partners with practices to bolster their existing brand, all while providing underlying support and resources that might otherwise be out of reach for a local private practice.
Find out how AMP seeks to create an industry-leading platform for strengthening and growing aesthetic practices while protecting local uniqueness — and perhaps disrupting the aesthetic market itself — on the latest episode of The Technology of Beauty.
0:00 Intro
1:00 Background
7:42 An introduction to Advanced Medaesthetic Partners
9:48 Who AMP partners with
11:18 Practices as partners
14:44 Looking at the future of AMP
18:44 Goals for growth "And what are your goals in terms of how many practices?"
20:24 Crystal ball
21:33 Aesthetics has always been driven by innovation
» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Previous Episode

Ep. 72 - Meet The Father of Aesthetic Medicine | The Titans of Aesthetics Series, with Dr. David Pyott
In this exclusive interview with Dr. Grant Stevens, we are honored to present an intimate conversation with the Father of Medical Aesthetics, Dr. David Pyott.
Acknowledged as one of the top 100 performing CEO’s in the world, Dr. Pyott was the Chief Executive Officer of Allergan from 1998 until the sale of the company to Actavis in 2015. By driving innovation through investments in R&D and impeccable performance, Dr. Pyott transformed Allergan from a small eye care company into a multi-billion dollar global specialty pharmaceutical and medical device company, overseeing $68 billion in market value growth.
During his tenure Allergan launched blockbuster treatments that transformed medicine and skincare including expanding the approved uses of Botox to include treatment of migraine headaches, chronic tension headaches, cerebral palsy, severe over-active bladder and such cosmetic uses as brow furrows and crow's feet.
Throughout his career, Dr. Pyott has earned a number of honors and awards for his contributions to business, including the 2006 honor of Commander of the Most Excellent Order of the British Empire (CBE) awarded by Her Majesty the Queen for his contribution to British business excellence and management skills in the United States; the 2013 Orange County Council Semper Fidelis award for his outstanding service to the community; The Medal - University of California, Irvine's most prestigious honor in 2010; Executive Leader of the Year, UCLA Anderson School of Management 2012 and Harvard Business Review's 4th best-performing CEO in the World – 2014.
Show Notes:
0:00 Intro
1:04 Background
10:25 This little company called Allergan popped up
12:53 The very beginning of Botox
16:52 April 15, 2001: The best tax day ever
20:00 Juvéderm acquisition
24:24 The birth of medical aesthetics
26:00 Marketing mechanics: seizing opportunities, world markets
33:18 We have an absolute jewel hiding in our own safe
35:38 Market creation as a series of concentric rings
38:53 Looking better, feeling better
46:04 What David is doing now
51:47 On transcutaneous delivery
53:47 Duration of toxins
1:01:28 Natural combination of toxin and fillers
1:02:56 Plug-in devices
1:07:04 David's crystal ball
» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Next Episode

Ep. 74 - Todd Watts on Cracking the Code of Subscription-Based Aesthetics
Imagine a membership platform for non-invasive aesthetic treatments that allows patients to make affordable monthly payments while practices get paid upfront in full.
Well as it turns out, we don't have to imagine it... because PRIVI is the first subscription plan of its kind, and PatientFi CEO & Co-Founder Todd Watts is here to tell us about it.
In this exclusive interview with Dr. Grant Stevens, Todd breaks down the mechanics of a financing model that promises "frictionless beauty" for patients — including effortless scheduling, instinctive upselling, and dynamic pricing for treatment plan modifications.
Tune in to find out why Dr. Stevens feels that PatientFi cracked the code of subscription-based aesthetics on the latest episode of The Technology of Beauty.
Show Notes:
0:00 Intro
0:37 Background
7:32 The origins of PatientFi
11:57 Financing packages and products
13:40 Changing how practices quote their procedures
15:23 Doubling growth by changing financing and pricing
16:48 Simplifying front office education
19:25 The launch of PRIVI
21:11 Frictionless beauty: paying for non-invasive treatments on a monthly subscription
23:58 Inside the mechanics of the financing model (with the practitioner paid up front)
25:28 Subscription-based financing for MedSpas
26:54 Dynamic pricing for treatment plan modifications & upsells
30:40 Making scheduling effortless for upcoming procedures
33:11 Members spend 72% more than one-time customers
35:24 1 in 3 U.S. adults are considering a non-invasive cosmetic procedure
36:42 Closing words
» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
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